Today’s marketing leaders have more technology tools than ever to engage prospects before they contact your sales team. For the past few years, companies have experienced a digital marketing transformation that has inverted conventional B2B marketing models.
Windmill Strategy will help you navigate the changing landscape of digital marketing and create and execute a flexible plan that combines analytics, insights, strategy and execution to achieve your marketing goals, no matter where you are on your digital transformation roadmap.
Whether you’re launching a new website and new marketing initiatives or need a second set of eyes on your current initiatives, Windmill will audit, plan and implement the highest impact strategies and tactics to support your growth and success. B2B digital marketing for technical industries relies on reaching a specific niche of targeted prospects, so an ABM lens guides every campaign and inbound initiative, focusing on increasing quality (and quantity) of leads.
Gaining traction doesn’t need to be a lengthy process. Learn about our digital marketing strategy quick start.
Digital Marketing Services
- Organic Search / SEO / Local SEO
- Paid Search / SEM / PPC
- Digital Marketing Strategy
- Account-Based Marketing (ABM)
- Retargeting and Display Advertising
- Content Marketing
- Social Media Advertising
- Email Marketing and Marketing Automation
- CRM Setup, Implementation and Training
- Inbound Marketing
- Website and Digital Marketing Audits
- Ongoing Analytics Review
All digital marketing engagements start with a clear plan that prioritizes the highest impact activities for your unique situation first. Execute on the plan internally, with our team’s help, or a combination.
Ensure that your site ranks highly in search results for the queries your specific target prospects are making. You can attract more of the right kind of traffic to your website with smart SEO strategies that drive more leads, as part of an inbound marketing campaign.
Reach out to your audience even more directly with targeted and strategic Search Engine Marketing (SEM) techniques that drive the right visitors to your site, keep their attention, and guide them to convert. Tactics include search, display, paid social, remarketing campaigns and other pay-per-click (PPC) options.
ABM approaches and platforms target your best prospects, nurture them over time, measure engagement, and work closely with sales. Today’s software options make this practice even more accessible and scalable.
Modern marketing technology provides the ability to target and nurture niche audiences like never before. Sales enablement materials smart automations keep prospects engaged and trigger followup at the right time from sales.
Content is key for any inbound, ABM, or digital marketing campaign. We’ll help you plan and create content assets that will attract and engage your prospects, and guide you on the best way to get subject matter experts on your team to contribute their knowledge with the least friction. Our team of technical copywriters can turn engineer-speak into great copy, or we can guide your content calendar while you produce the content.
By leveraging platforms like Linkedin, Facebook and Twitter, we can use demographic, interest, lookalike audiences, and company-specific targeting to ensure your retargeting ads and promoted social posts are seen only by relevant industry prospects. The right social channels depend greatly on your individual business.
Reach and engage new audiences, and support sales and marketing efforts with email, still a proven workhorse.
One of the tenets of successful digital marketing is that we’re always on a path of continuous improvement. Ongoing measurement, analytics, and keeping in sync with sales and business initiatives allows digital marketing to deliver ROI.
50% What could a 50% increase in lead quality do for your company?
Our Digital Marketing Process
Our time-tested planning process is a disciplined approach that builds in steps that lead to continuous improvement, an essential component of ever-improving digital marketing. Our strategists and experts have broad experiences serving technology-driven, industrial and technical companies and we’ve developed a quick, comprehensive way to prioritize efforts using what we call our Digital Marketing Strategy Quick Start.
Our process focuses on increasing website traffic result in the right leads. Otherwise, you’ll create more noise and slow your salespeople down as they sift through unqualified contacts. To make sure your digital marketing is fine-tuned to generate leads (and the right leads) we include frequent, regular review of data on lead quality AND quantity. Digital marketing tactics are fine-tuned for B2B niche audiences so that they focus on the people who will actually do business with you.
Generate Higher Quality Leads, Close More Business. Let’s Talk
Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.