Digital Marketing
Today’s marketing leaders have more technology tools than ever to engage prospects before they contact your sales team. For the past few years, companies have experienced a digital marketing transformation that has inverted conventional B2B marketing models.
Windmill Strategy will help you navigate the changing landscape of digital marketing and create and execute a flexible plan that combines analytics, insights, strategy and execution to achieve your marketing goals, no matter where you are on your digital transformation roadmap.
Whether you’re launching a new website and new marketing initiatives or need a second set of eyes on your current initiatives, Windmill will audit, plan and implement the highest impact strategies and tactics to support you growth and success. B2B digital marketing for technical industries relies on reaching a specific niche of targeted prospects, so an ABM lens guides every campaign and inbound initiative, focusing on increasing quality (and quantity) of leads.
Digital Marketing Services
- Organic Search / SEO / Local SEO
- Paid Search / SEM / PPC
- Retargeting and Display Advertising
- Content Marketing
- Social Media Advertising
- Email Marketing and Marketing Automation
- CRM Setup, Implementation and Training
- Inbound Marketing
- Account-Based Marketing (ABM)
- Website and Digital Marketing Audits
- Ongoing Analytics Review
Digital Marketing Areas of Expertise
Organic Search / SEO / Local SEO
Ensure that your site ranks highly in search results for the queries your specific target prospects are making. You can attract more of the right kind of traffic to your website with smart SEO strategies that drive more leads, as part of an inbound marketing campaign.
Paid Search / SEM / PPC
Reach out to your audience even more directly with targeted and strategic Search Engine Marketing (SEM) techniques that drive the right visitors to your site, keep their attention, and guide them to convert. Tactics include search, display, paid social, remarketing campaigns and other pay-per-click (PPC) options.
Social media
By leveraging platforms like Linkedin and Twitter, we can use demographic, interest, lookalike audiences, and company-specific targeting to ensure your retargeting ads and promoted social posts are seen only by relevant industry prospects. The right social channels depend greatly on your individual business.
Content marketing
Content is key for any inbound, ABM, or digital marketing campaign. We’ll help you plan and create content assets that will attract and engage your prospects, and guide you on the best way to get subject matter experts on your team to contribute their knowledge with the least friction. Our team of technical copywriters can turn engineer-speak into great copy, or we can guide your content calendar while you produce the content.
Business Prospecting Software and Lead Intelligence, ABM platforms
Modern marketing technology provides insight into who’s visiting your website and which pages they are viewing, and alerting your salespeople to prospects ready for a follow-up. ABM platforms measure engagement of prospects, allowing you to follow up at the right time.
Digital Marketing Strategy & Continuous Improvement
One of the tenets of successful digital marketing is that we’re always on a path of continuous improvement. Ongoing measurement, analytics, and keeping in sync with sales and business initiatives allows digital marketing to deliver ROI.
70% of your prospects have already visited your website, downloaded datasheets, read product reviews and checked out your case studies before they contact you.
Our Digital Marketing Process
Our time-tested planning process is a disciplined approach that builds in steps that lead to continuous improvement, an essential component of digital marketing strategy. You must be nimble, and open to pivoting in competitive markets. Additionally, our strategists and experts have broad experiences serving technology-driven, industrial and technical companies.
Every digital marketing project begins with an overall marketing strategy, which helps direct how we combine three essential ingredients of the plan: Sales Enablement, Web Design, Content Strategy.
From here, we work with clients to identify your key audiences and why they choose you. Next, we consider social media, search engine optimization (SEO), pay-per-click advertising (often referred to as PPC or SEM) and other tactics while formulating a unique online and offline conversion path for your company. Within this portfolio of tactics, your website leads the charge.
Your Website — The Tip of the Marketing Spear
For most B2B businesses, your website is the tip of the marketing spear. It’s the first touchpoint for prospects, and it has a pivotal role in turning visitors into leads and leads into customers. Of course, there are other contact points in your marketing mix that serve critical functions, but it’s your site that’s the marketing hub.
You’re still meeting prospects at trade shows, for instance, yet the website remains vital in the buyer’s journey as they visit the site and explore your content soon after. We’ll help you align every message they hear and see at each touchpoint of the buyer’s journey — awareness, consideration and decision. This is critical, because if your website isn’t effective at engaging your prospects, they’ll quickly move on to your competitor’s site.
It’s also essential that your efforts to increase website traffic result in the right leads. Otherwise, you’ll create more noise and slow your salespeople down as they sift through unqualified contacts. To make sure your site is fine-tuned to generate leads (and the right leads) we offer a comprehensive website audit, that examines over a dozen factors that affect its overall performance. Digital marketing tactics are fine-tuned for B2B niche audiences so that they focus on the people who will actually do business with you.
We’ll work with you to employ numerous digital marketing tactics that create brand awareness, educate audiences, build credibility and loyalty, and generate high-quality leads.
