Digital Marketing, ABM & Analytics
The fast-changing landscape of digital marketing tactics and technologies can be confusing to even the most experienced B2B marketing leaders.
Windmill Strategy will guide you through this maze as we create and execute a flexible account based marketing (ABM) plan that combines analytics, insights, strategy and execution to achieve your marketing goals, no matter where you are on your marketing digital transformation roadmap.
Whether you’re launching a new website, increasing your focus on inbound marketing, or need strategic guidance or help with current campaigns Windmill is here as your guide. We’ll audit, plan and implement the highest impact digital marketing strategies and tactics to support your growth and success.
B2B digital marketing for technical industries relies on reaching a specific niche of targeted prospects. An ABM (account based marketing) philosophy guides every inbound or outbound initiative, focusing on increasing the quality (and quantity) of leads.
B2B Analytics for Data-Driven Marketing to Generate More Leads, Close More Sales
We’ll work closely with you to shape your marketing strategies and tactics with tangible insights from the data sets we collect. Through a continuous cycle of measuring results and adjusting tactics, you’ll drive more of the right visitors to your website, learn to create content your customers will crave, generate more high quality leads, close more sales, and grow your business.
Gaining traction doesn’t need to be a lengthy process. Learn about our Digital Marketing Strategy Quick Start.
Digital Marketing, ABM & Analytics Services
- Organic Search / SEO / Local SEO
- Paid Search / SEM / PPC
- Digital Marketing Strategy
- Account-Based Marketing (ABM)
- Retargeting and Display Advertising
- Video Production
- Content Marketing
- Social Media Advertising
- Email Marketing and Marketing Automation
- CRM Setup, Implementation and Training
- Inbound Marketing
- Website and Digital Marketing Audits
- Ongoing Analytics Review
- UX Audits
- A/B Split Testing
- Content Audits
- Heat Map Testing and Analysis
- Click Tracking and Analysis
- CRO (Conversion Rate Optimization)
- Technical SEO Audits
B2B Digital Marketing Services
Digital Marketing Strategy
All digital marketing engagements start with a clear plan that prioritizes the highest impact activities for your unique situation first. Execute on the plan internally, with our team’s help, or a combination.
Organic Search Engine Optimization / SEO / Local SEO / Inbound Marketing
Ensure that your site ranks highly in search results for the queries your specific target prospects are making. You can attract more of the right kind of traffic to your website with smart SEO strategies that drive more leads, as part of an inbound marketing campaign.
Paid Search / SEM / PPC
Reach out to your audience even more directly with targeted and strategic Search Engine Marketing (SEM) techniques that drive the right visitors to your site, keep their attention, and guide them to convert. Tactics include search, display, paid social, remarketing campaigns and other pay-per-click (PPC) options.
Account Based Marketing (ABM)
ABM approaches and platforms target your best prospects, nurture them over time, measure engagement, and work closely with sales. Today’s software options make this practice even more accessible and scalable.
Marketing Automation, CRM & Sales Enablement
Modern marketing technology provides the ability to target and nurture niche audiences like never before. Sales enablement materials smart automations keep prospects engaged and trigger followup at the right time from sales.
Video Production
Video is an increasingly important part of marketing for B2B companies that sell complex products or services. Video helps to convey the complexity of a product or process, the scale and quality of a manufacturer’s facility, and the expertise and competence of the firm.
Content Marketing
Content is key for any inbound, ABM, or digital marketing campaign. We’ll help you plan and create content assets that will attract and engage your prospects, and guide you on the best way to get subject matter experts on your team to contribute their knowledge with the least friction. Our team of technical copywriters can turn engineer-speak into great copy, or we can guide your content calendar while you produce the content.
Social Media Advertising & Retargeting
By leveraging platforms like Linkedin, Facebook and Twitter, we can use demographic, interest, lookalike audiences, and company-specific targeting to ensure your retargeting ads and promoted social posts are seen only by relevant industry prospects. The right social channels depend greatly on your individual business.
Email Marketing
Reach and engage new audiences, and support sales and marketing efforts with email, still a proven workhorse.
Analytics, CRO, UX & Continuous improvement
One of the tenets of successful digital marketing is that we’re always on a path of continuous improvement. Ongoing measurement, analytics, and keeping in sync with sales and business initiatives allows digital marketing to deliver ROI.
50% What could a 50% increase in lead quality do for your company?
A Digital Marketing Process That’s Efficient & Effective
Our time-tested planning process is a disciplined approach that builds in steps that lead to continuous improvement, an essential component of ever-improving digital marketing. Our strategists and experts have broad experience serving B2B, industrial, and technical companies, and the patterns that serve these industries best for lead generation efforts. We’ve developed a quick, comprehensive way to prioritize efforts that combine our industry experience and your unique needs, the Digital Marketing Strategy Quick Start.
Generate Higher Quality Leads, Close More Business
Windmill Strategy helps you plan and implement digital marketing tactics that are tailored to attract specific B2B niche audiences. The goal is to increase lead quality and quantity, and this includes increasing website traffic — specifically from people who’ll become great fit prospects and likely do business with you; not from anyone and everyone.
Otherwise, you’ll create more noise and slow your salespeople down as they sift through unqualified contacts. To make sure your digital marketing is fine-tuned to generate leads (and the right leads) we include frequent, regular review of data on lead quality AND quantity. While our work is data-informed, our goal isn’t to bog the process down with burdensome (and expensive) research, but to provide you with expertise and a plan that delivers fast results.
Increase lead quality and quantity and grow your business success. Let’s Talk
Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.