How many times have you gone to a website for an answer to a question to only leave within a minute exasperated, vowing never to return?
When prospects visit your company’s website looking for answers to questions, can they find them easily? If your navigation pathways aren’t clear and your prospects view ambiguous and unremarkable content, you’ll lose them quickly.
Through user experience (UX) consulting, we work with marketing leaders at manufacturing, industrial and technical companies to ensure that your website visitors and prospects stick around long enough to learn more about your offerings and dig into your capabilities. What’s more, we’ll help you turn qualified site visitors into loyal customers. Like everyone today, technical buyers and other decision-makers work in an environment of information clutter and time constraints.
The following are just a few of the options we offer to companies that are eager to improve website user experiences and marketing outcomes:
Common Services, Tools and Deliverables
- UX Audits and Research
- Discovery and Planning
- Continuous Improvement
- Analytics and Insights
- Heat map testing and analysis
- Click tracking and analysis
- Usability testing
- A/B testing and analysis
- Cloud-based custom dashboards
- Card sorting
- Voice of the customer interviews
- Persona development
Audits and research can include reviewing historical analytics and isolating any problem areas that could be causing visitors to leave your site, in-depth analysis of user flows, interviews, user testing, and card sort tools.
Discovery and planning is the first step in a web project, or can be undertaken as a standalone scope of work. It includes feature identification mapped to business goals and persona needs, a strategy brief, sitemap, wireframes, and production budget, developed in collaboration with you, to prioritize the highest impact initiatives.
Your website needs to continuously evolve to reflect changes in your business, sales and marketing initiatives, and changes and trends in behavior and technology that impact all website users.
According to user experience researchers, eight out of ten website visitors will read the headline, but only two out of ten will read the rest. The good news is every $2 invested in UX-related work results in a $100 return in revenue.
Need more proof engineers and technical buyers are visiting your website? In a recent survey of over 1,500 engineers on engineering.com, 53 percent preferred to get new information from vendor websites, which was higher than social media and print publications, and second only to digital publications.
User experience is a critical part of your sales and marketing efforts. Our experts help you design exceptional user experiences that result in sustained customer experiences — if you lose people at the website, they’ll never have the chance to be won over by your sales reps, customer service, or any of the expertise that your organization offers.
The Inextricable Link Between Architecture, Content Strategy and UX
In working with us, you’ll see the inextricable link between architecture, content strategy and user experience. The importance of your website’s architecture and content strategy cannot be overstated.
Our UX research informs how we approach content strategy and vice versa. When these elements are balanced and working together as one, your website engagement stats will surge. And so will your business results.
Experience continuous improvement with Windmill Strategy’s UX expertise
I’ve worked with Windmill on several different projects for various organizations and each time I have been impressed with their project management skills. They are easy (and enjoyable) to work with, while always keeping us on track and on task. And what’s more, the end result has been a beautiful, intuitive and well designed product.