Industrial Manufacturing Marketing Agency | Windmill Strategy
Smart solutions, powerful processes, collaborative communication and continuous improvement.

Minneapolis Web Design Company - About Windmill Strategy

Windmill Strategy helps companies in technical industries evolve to modern marketing, surpass competitors and grow faster.

Windmill Strategy was founded in 2006 by our principal, Kathy Mrozek, and has grown steadily into a multidisciplinary and tight-knit team of senior-level experts who’ve helped hundreds of clients improve their websites and marketing over the past 15+ years. We’ve built our web design and digital marketing company around a foundational mindset of continuous improvement — for our clients and our own processes.

With deep website design & development, marketing, and B2B technical industry experience, our team provides you with the expertise and tools that will support your sales efforts and referrals, drive leads, and help you close more business. Our services focus around the website as the hub of your B2B marketing engine, supported by inbound marketing, ABM, digital marketing, branding & visual design, marketing automation, sales enablement, analytics & insights, and tie-ins with CRMs, ERPs, and other third-party systems. Our team can help you transform your marketing into a lead generation and sales machine.

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Smart Solutions

We listen to your unique needs, then deliver smart, high-quality solutions that are right-sized to meet your objectives and your budget.

Powerful Processes

Our proven processes and commitment to continuous improvement greatly increase efficiency, delivering excellent results and ensuring your project stays on schedule.

Communication & Collaboration

We'll ensure there are no surprises, keep everyone focused on a common goal, and allow you to gain new skills and knowledge in the process.

We are a Minneapolis Web Design Company and B2B marketing agency that thrives on helping you achieve and succeed.

We’re passionate about our work, and see ourselves as an extension of your team. We commonly help marketing departments in companies undergoing transition, be it incremental updates to a website to take the place of trade shows, a website redesign or new technology, implementing to e-commerce for the first time, implementing a CRM, or as part of the overall move toward digital transformation of your marketing. We work with you in a collaborative, guiding environment, where knowledge transfer and learning comes along with the services that we provide. You’ll be empowered with more knowledge, experience, and insights that will help you make marketing your competitive edge. Founded in 2006, we work with growing and mid-sized organizations around the country, focused on organizations that deal with long sales cycles, complex offerings, and technical products or services.

Based in Minneapolis, Serving Clients Nationwide

We’re comprised of a talented and nimble team focused on results. Our tightly-knit group of expert-level professionals works together to offer the project management, marketing, design, content and web development mastery required to create impactful work that prioritizes your needs and ROI, and presents your business in a way that mirrors the quality of your products and services.

Our History and the Windmill Design name

In 2018, while helping a growing number of clients in our niche, we evolved our own marketplace positioning. Amid fine-tuning the business, we narrowed our focus to serve companies with complex B2B products and services, and within technical industries. Until this point, we went by Windmill Design. Learn more about our rebrand here. Previously, Minneapolis-based web design firm Windmill Design served as a web and digital marketing agency that helped a wide variety of clients and industries, but we found value in streamlining our marketing efforts to better reach and help some of our favorite types of clients, where we could make the biggest impact. We focused on technical industries, which has always been a large concentration of our client base.

What clients are saying about us...

I’m convinced we had the best development and marketing professionals possible. All of you at Windmill and Hutman have been a pleasure to work with. Your competence, organization, reliability, and attention to detail are beyond reproach.


I’ve been working with Windmill since last July, we needed a way to reach more customers. They have revamped our website optimized our SEO and ran countless campaigns for us. The results of this work have been tremendous, they really know what they are doing. It is also a great group to work with.


Windmill is the perfect combination of a personal and professional team. I enjoy their collaborative approach to website work and the final results they produce are gorgeous.


Our Web Design and Digital Marketing Process

Coordinating all the evolving elements of a growing company’s website, marketing, and brand is a complex process. We solves this with time-tested, continuously improving processes that match best practices with your unique needs. We’ll work with you to deliver tangible results along with an efficient and enjoyable experience, so that you can get more done in all aspects of your job.

We believe in transparent and collaborative communication with each client, so each relationship starts with an open and honest conversation about your highest priority goals and needs. This discussion includes what’s a must-have, what’s a nice-to-have, and what’s on the roadmap for the future. We base our recommendations on a combination of real-world data, industry experience, and an ever-changing landscape of digital best practices to provide you with smart solutions tailored specifically to your needs. Our well-defined process keeps everyone on track and keeps you informed throughout your project so that you can meet your milestones too.

Working Collaboratively

Working together includes regular, efficient communication with open feedback sessions. We leverage screen sharing tools, interactive proofs, dashboards, and collaborative content review systems that allow consistent communication and information sharing across the globe, in real time. Best-in-class project management software allows us to see schedules and impacts of changes in real time. Our process keeps everyone on the same page, we avoid surprises, and you can have as much of a voice as you want every step of the way.

How Can We Help You Succeed?

Our Team

Our process is designed around making your job easier. This includes our staff taking the time to communicate proactively, train you on how to use what we’re implementing, and being available to support your needs following the completion of a project. Team members you might work with include:

Kathy Kassera Mrozek

President & CEO
Emily Profile Image

Emily Townswick

Director of Project Management

Amy Jones

Admin & Marketing Assistant

Anna Scallon

Account Project Manager
Mike Curren Senior Web Developer Workspace

Mike Curren

Senior Web Developer

James Ward

Web Developer
Hannah's Desk

Hannah Ellingson

Senior UX Web Designer

Berit Hansen

Digital Marketing Analyst

Lauren Myhra

SEO Specialist

Ben Bjerken

SEO Specialist

Michael Kraabel

Digital & Brand Strategist

Steve Deger

Digital Marketing Strategist

Bjorn Hagstrom

Web Developer

Robert Radtke

Web Developer

Tina Karelson

Technical Copywriter and Editor

Linda Bigger

Technical Copywriter and Editor

James Thole

Technical Copywriter and Editor

DBE Certified, WBE Certified (Supplier Diversity)

Windmill Strategy is a certified DBE (Disadvantaged Business Enterprise) through the Minneapolis Metropolitan Council, and a WBE (Woman owned business enterprise) through WBENC and the Minneapolis/Hennepin County/Ramsey County/St. Paul Central Certification Program (CERT). Certificates and verification available upon request.

EOS® (Entrepreneurial Operating System)

We run our company on EOS (Entrepreneurial Operating System), or Traction, as many people also call it. This allows us to be efficient and laser focused in our own operations, and speaks to the collaborative nature and focus of our leadership team and entire organization. We can help you gain traction in the marketing & sales components of your business by helping you complete rocks in this area, and prioritizing future initiatives. Learn more about our alignment with EOS marketing strategy. 

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