Industrial Manufacturing Marketing Agency | Windmill Strategy
Smart solutions, powerful processes, collaborative communication and continuous improvement.

Minneapolis Web Design Company - About Windmill Strategy

Windmill Strategy helps companies in technical industries evolve to modern marketing, surpass competitors and grow faster.

Windmill Strategy was founded in 2006 by our principal, Kathy Mrozek, and has grown steadily into a multidisciplinary and tight-knit team of senior-level experts who’ve helped hundreds of clients improve their websites and marketing over the past 15+ years. We’ve built our web design and digital marketing company around a foundational mindset of continuous improvement — for our clients and our own processes.

With deep website design & development, marketing, and B2B technical industry experience, our team provides you with the expertise and tools that will support your sales efforts and referrals, drive leads, and help you close more business. Our services focus around the website as the hub of your B2B marketing engine, supported by inbound marketing, ABM, digital marketing, branding & visual design, marketing automation, sales enablement, analytics & insights, and tie-ins with CRMs, ERPs, and other third-party systems. Our team can help you transform your marketing into a lead generation and sales machine.

Contact Us to Learn More

Smart Solutions

We listen to your unique needs, then deliver smart, high-quality solutions that are right-sized to meet your objectives and your budget.

Powerful Processes

Our proven processes and commitment to continuous improvement greatly increase efficiency, delivering excellent results and ensuring your project stays on schedule.

Communication & Collaboration

We'll ensure there are no surprises, keep everyone focused on a common goal, and allow you to gain new skills and knowledge in the process.

We are a Minneapolis Web Design Company and B2B marketing agency that thrives on helping you achieve and succeed.

We’re passionate about our work, and see ourselves as an extension of your team. We commonly help marketing departments in companies undergoing transition, be it incremental updates to a website to take the place of trade shows, a website redesign or new technology, implementing to e-commerce for the first time, implementing a CRM, or as part of the overall move toward digital transformation of your marketing. We work with you in a collaborative, guiding environment, where knowledge transfer and learning comes along with the services that we provide. You’ll be empowered with more knowledge, experience, and insights that will help you make marketing your competitive edge. Founded in 2006, we work with growing and mid-sized organizations around the country, focused on organizations that deal with long sales cycles, complex offerings, and technical products or services.

Based in Minneapolis, Serving Clients Nationwide

We’re comprised of a talented and nimble team focused on results. Our tightly-knit group of expert-level professionals works together to offer the project management, marketing, design, content and web development mastery required to create impactful work that prioritizes your needs and ROI, and presents your business in a way that mirrors the quality of your products and services.

Our History and the Windmill Design name

In 2018, while helping a growing number of clients in our niche, we evolved our own marketplace positioning. Amid fine-tuning the business, we narrowed our focus to serve companies with complex B2B products and services, and within technical industries. Until this point, we went by Windmill Design. Learn more about our rebrand here. Previously, Minneapolis-based web design firm Windmill Design served as a web and digital marketing agency that helped a wide variety of clients and industries, but we found value in streamlining our marketing efforts to better reach and help some of our favorite types of clients, where we could make the biggest impact. We focused on technical industries, which has always been a large concentration of our client base.

What clients are saying about us...

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Jennifer Braun
21:11 17 Oct 22
Great team to work with! Very responsive and nice work!
Katie Huston
12:35 17 Oct 22
The Windmill team has been an excellent resource and support to our marketing team in helping manage and optimize our PPC efforts to our US audience. Specifically, Julie has been a consistent advocate to our account and always comes to the table with great ideas and is another resource to brainstorm and bounce ideas off. She's a voice of reason in our alignment meetings and I am confident that she'll continue to move forward on improving the account even when we focus on other priorities internally.
Dustin Neuberger
17:47 14 Oct 22
I have been working with Windmill Strategy for just over 1 year now and I couldn't be more happy that I started this business relationship. Our company, Murphy Rigging, had Derick with Windmill refresh our entire website which came out great. I work with Windmill month after month now improving SEO, content and blogs for our business and in the short time since our site launch, we are seeing an increase in business. I am excited to keep working with Windmill in the future to keep up relevant on Google analytics and SEO as in this day in age, I feel this is the #1 way to bring in new business.
Matthew James Wolfe
14:07 31 Aug 22
I worked with Windmill Strategy to redesign Path Robotics' website.Our old website had a 90%+ bounce rate, the average time spent on site was around 30 seconds and our MQL conversion rates were below the industry average.Windmill's team of experts worked with me to put together a lead-gen-focused plan and executed it with professionalism.After we launched the website, our bounce rate fell to around 75%, average time on site increased to over a minute and MQL conversions are on the rise.I would, without hesitation, work with Windmill again on future projects.
Scott Binley
14:47 06 May 22
I have worked with Windmill on two different websites and each time their teams have been great to work with. They come up with innovative and functional designs and interfaces. I would not hesitate to use them again.
Alma Likic
13:53 25 Apr 22
I would highly recommend Windmill Strategy for website development and search engine optimization. Their expertise, responsiveness, and skills surpassed our expectations.

Our Web Design and Digital Marketing Process

Coordinating all the evolving elements of a growing company’s website, marketing, and brand is a complex process. We solves this with time-tested, continuously improving processes that match best practices with your unique needs. We’ll work with you to deliver tangible results along with an efficient and enjoyable experience, so that you can get more done in all aspects of your job.

We believe in transparent and collaborative communication with each client, so each relationship starts with an open and honest conversation about your highest priority goals and needs. This discussion includes what’s a must-have, what’s a nice-to-have, and what’s on the roadmap for the future. We base our recommendations on a combination of real-world data, industry experience, and an ever-changing landscape of digital best practices to provide you with smart solutions tailored specifically to your needs. Our well-defined process keeps everyone on track and keeps you informed throughout your project so that you can meet your milestones too.

Working Collaboratively

Working together includes regular, efficient communication with open feedback sessions. We leverage screen sharing tools, interactive proofs, dashboards, and collaborative content review systems that allow consistent communication and information sharing across the globe, in real time. Best-in-class project management software allows us to see schedules and impacts of changes in real time. Our process keeps everyone on the same page, we avoid surprises, and you can have as much of a voice as you want every step of the way.

How Can We Help You Succeed?

Our Team

Our process is designed around making your job easier. This includes our staff taking the time to communicate proactively, train you on how to use what we’re implementing, and being available to support your needs following the completion of a project. Team members you might work with include:

Kathy Kassera Mrozek

President & CEO

Jackson Kelly

Vice President
Emily Profile Image

Emily Townswick

Senior Account Project Manager

Lindsey Ziegahn

Client Services Director

Jen Brigham

Lead Developer / Designer
Hannah's Desk

Hannah Ellingson

Graphic Designer
Patrice Cup

Patrice Isdahl

Senior SEO Specialist

Bryan Schneidewind

Senior Developer

Nick Nelson

Web Developer

Robert Radtke

Web Developer

Mindy Alvar

Web Developer / Designer

Julie Heltunen

Senior Digital Marketing Specialist

Tina Karelson

Copywriter & Editor

DBE Certified, WBE Certified WOSB (Supplier Diversity)

Windmill Strategy is a certified DBE (Disadvantaged Business Enterprise) through the Minneapolis Metropolitan Council, and a WBE (Woman owned business enterprise) through WBENC and the Minneapolis/Hennepin County/Ramsey County/St. Paul Central Certification Program (CERT). We are a 100% woman owned small business (WOSB). Certificates and verification available upon request.

EOS® (Entrepreneurial Operating System)

We run our company on EOS (Entrepreneurial Operating System), or Traction, as many people also call it. This allows us to be efficient and laser focused in our own operations, and speaks to the collaborative nature and focus of our leadership team and entire organization. We can help you gain traction in the marketing & sales components of your business by helping you complete rocks in this area, and prioritizing future initiatives. Learn more about our alignment with EOS marketing strategy. 

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