Windmill Strategy helps companies in technical industries evolve to modern marketing, surpass competitors and grow faster.
Windmill Strategy was founded in 2006 by our principal, Kathy Mrozek, and has grown steadily into a multidisciplinary and tight-knit team of senior-level experts who’ve helped hundreds of clients improve their websites and marketing over the past 14+ years. We’ve built our web design and digital marketing company around a foundational mindset of continuous improvement — for our clients and our own processes.
With deep website design & development, marketing, and B2B technical industry experience, our team provides you with the expertise and tools that will support your sales efforts and referrals, drive leads, and help you close more business. Our services focus around the website as the hub of your B2B marketing engine, supported by inbound marketing, ABM, digital marketing, branding & visual design, marketing automation, sales enablement, analytics & insights, and tie-ins with CRMs, ERPs, and other third-party systems. Our team can help you transform your marketing into a lead generation and sales machine.
Communication & Collaboration
We are a web design company and B2B marketing agency that thrives on helping you achieve and succeed.
We’re passionate about our work, and see ourselves as an extension of your team. We commonly help marketing departments in companies undergoing transition, be it incremental updates to a website to take the place of trade shows, a website redesign or new technology, implementing to e-commerce for the first time, implementing a CRM, or as part of the overall move toward digital transformation of your marketing. We work with you in a collaborative, guiding environment, where knowledge transfer and learning comes along with the services that we provide. You’ll be empowered with more knowledge, experience, and insights that will help you make marketing your competitive edge. Founded in 2006, we work with growing and mid-sized organizations around the country, focused on organizations that deal with long sales cycles, complex offerings, and technical products or services.
Based in Minneapolis, Serving Clients Nationwide
We’re comprised of a talented and nimble team focused on results. Our tightly-knit group of expert-level professionals works together to offer the project management, marketing, design, content and web development mastery required to create impactful work that prioritizes your needs and ROI, and presents your business in a way that mirrors the quality of your products and services.
Our History and the Windmill Design name
In 2018, while helping a growing number of clients in our niche, we evolved our own marketplace positioning. Amid fine-tuning the business, we narrowed our focus to serve companies with complex B2B products and services, and within technical industries. Until recently, we went by Windmill Design. Learn more about our rebrand here. Previously, our history as a Minneapolis-based web design firm Windmill Design served us well as a web and digital marketing agency that helped a wide variety of clients and industries, but we found value in streamlining our marketing efforts to better reach and help some of our favorite types of clients, where we could make the biggest impact. We focused in on technical industries, which has always been a large concentration of our client base.
Our Web Design and Digital Marketing Process
Coordinating all the evolving elements of a growing company’s website, marketing, and brand is a complex process. We solves this with time-tested, continuously improving processes that match best practices with your unique needs. We’ll work with you to deliver tangible results along with an efficient and enjoyable experience, so that you can get more done in all aspects of your job.
We believe in transparent and collaborative communication with each client, so each relationship starts with an open and honest conversation about your highest priority goals and needs. This discussion includes what’s a must-have, what’s a nice-to-have, and what’s on the roadmap for the future. We base our recommendations on a combination of real-world data, industry experience, and an ever-changing landscape of digital best practices to provide you with smart solutions tailored specifically to your needs. Our well-defined process keeps everyone on track and keeps you informed throughout your project so that you can meet your milestones too.
Working together includes regular, efficient communication with open feedback sessions. We leverage screen sharing tools, interactive proofs, dashboards, and collaborative content review systems that allow consistent communication and information sharing across the globe, in real time. Best-in-class project management software allows us to see schedules and impacts of changes in real time. Our process keeps everyone on the same page, we avoid surprises, and you can have as much of a voice as you want every step of the way.
Our process is designed around making your job easier. This includes our staff taking the time to communicate proactively, train you on how to use what we’re implementing, and being available to support your needs following the completion of a project. Team members you might work with include:
Kathy Kassera Mrozek
DBE Certified, WBE Certified WOSB (Supplier Diversity)
Windmill Strategy is a certified DBE (Disadvantaged Business Enterprise) through the Minneapolis Metropolitan Council, and a WBE (Woman owned business enterprise) through WBENC and the Minneapolis/Hennepin County/Ramsey County/St. Paul Central Certification Program (CERT). We are a 100% woman owned small business (WOSB). Certificates and verification available upon request.
EOS® (Entrepreneurial Operating System)
We run our company on EOS (Entrepreneurial Operating System), or Traction, as many people also call it. This allows us to be efficient and laser focused in our own operations, and speaks to the collaborative nature and focus of our leadership team and entire organization. We can help you gain traction in the marketing & sales components of your business by helping you complete rocks in this area, and prioritizing future initiatives. Learn more about our alignment with EOS marketing strategy.