Resources and Insights

Technology is constantly shifting. At Windmill Strategy we consider the range of options and latest best practices for digital marketing and websites, to craft smart solutions for each unique client situation.

Whitepaper: High-Performance B2B Digital Marketing Programs and Websites: How to Do More with Less

If you’re reading this, chances are good you’re part of a marketing team in a B2B industrial, technical, life science or manufacturing business. From our experiences helping scores of marketing and sales leaders across multiple B2B industries, we’ve found their marketing challenges and goals to be nearly identical.
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Whitepaper: Your B2B Sales & Marketing Flywheel — From Website to Leads and Closed Deals

The role of marketing, including marketing works with sales within B2B companies has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles.
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10 CRM Quick Wins—and Why Your Sales Team Should Stop Using Spreadsheets and Email Alone

B2B industrial and technical sales teams have their own way of doing things, and in some ways, you can’t blame them for resisting change. After all, what they’ve done has worked in the past. Yet the world has changed, and the way B2B buyers approach the sales process has shifted dramatically.
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