Windmill Strategy WebinarsGain insights into effective B2B website strategy as we share what works in the specialized world of industrial and technical marketing.

Who will benefit from watching these webinars? Business owners and B2B marketers alike will sharpen their understanding of what generates leads and builds momentum online.

Marketing for industrial and technical companies is challenging. At Windmill Strategy, it’s our specialty. View our webinars and come away with valuable knowledge and perspectives based on our experience with businesses like yours. Each webinar is about 40 minutes long and filled with actionable information on B2B website strategy for niche technical industries.

Upcoming Webinars

Write Website Copy That

How to Write Website Copy That Attracts, Engages, and Educates Your Target Audience

  • Practical copywriting principles that engage your target audience and convey your unique message
  • Strategic ways to integrate SEO best practices and subject matter expertise into your copy
  • Simple steps to start writing copy that attracts, engages, and educates
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Critical SEO Principles

Critical SEO Principles to Improve Your B2B Industrial Website’s Visibility And Ranking

  • Different types of SEO and understanding which ones matter most for your business (on-page, off-page, local)
  • Content quality vs. quantity – create a content calendar that works for you
  • Lesser known SEO practices that truly make a difference (image optimization, multimedia, links)
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Past Webinars

The Anatomy of a Website

The Anatomy of a High-performing B2B Industrial Website

  • Essential homepage elements that engage, educate, and convert leads
  • Thoughtful user experience (UX) decisions that help website visitors easily find information
  • Practical call-to-action (CTA) tips for converting MQLs (marketing qualified leads) on your website
  • Practical call-to-action (CTA) tips for converting SLQs (sales qualified leads) on your website
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Re-purposing Website Content

Re-purposing Website Content as a Sales & Marketing Tool Outside of Your Website

  • Getting the most out of every piece of content you produce
  • Content and its role in ABM, sales enablement, social media
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Strategically Using Content on Your B2B Industrial Website

  • SEO optimization
  • Creating MQL opportunities
  • Asset organization & preparation for a redesign
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Analyze your content

Analyze and Measure Your Current B2B Industrial Website Content Performance

  • Setting Goals for Content Performance — Prioritizing Metrics for B2B Industrial Websites
  • Choosing your tools to measure content performance
  • Pairing analytics with positioning and intent
  • Using analytics to prioritize and improve content performance
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Writing a B2B Website Strategic Plan

Writing a B2B Website Strategic Plan

  • Create a plan that allows you to drive a website redesign toward success
  • Prioritize a plan for agile rollout to an existing website
  • Plan how marketing channels interact with your website
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Organizing the Homepage User Experience of Your Industrial Marketing Website

Organizing the Homepage User Experience of Your Industrial Marketing Website

  • Learn critical best practices for B2B technical website organization
  • Define your main navigation and site structure
  • Create a wireframe of your homepage
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Website Content Strategy – Planning Critical Website Content

Website Content Strategy – Planning Critical Website Content

  • Learn the key pieces of website content strategy
  • Create a prioritized list of needed content types
  • Create a plan to jump start content development
  • Include SEO keywords in your content and pages
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How to Prioritize Features for a Successful Industrial B2B Marketing Website Redesign

How to Prioritize Features for a Successful Industrial B2B Marketing Website Redesign

  • Perform competitive research
  • Get input from internal stakeholders
  • Prioritize and justify your plan according to revenue and business objectives
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Guiding Visitors to Critical Actions – Generating MQLs and SQLs on Your Website

Guiding Visitors to Critical Actions – Generating MQLs and SQLs on Your Website

  • Learn recommended B2B SQL and MQL strategies
  • Define your SQLs (primary CTAs)
  • Define your MQLs (soft conversions)
  • Define user flows toward MQLs and SQLs
  • Define how your website fits into your digital marketing and sales strategy so that the site is planned around marketing ROI
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Articulate Who You Are With Positioning & SEO

Articulate Who You Are With Positioning & SEO

  • Learn how to clearly outline what you do, who it’s for, and why people should care
  • Identify critical services, products, and revenue drivers
  • Write a draft positioning statement
  • Clarify your elevator pitch
  • Identify primary SEO keywords
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Knowing Your Audience (ICP & Personas)

Knowing Your Audience (ICP & Personas)

  • Identify your highest value customer groups and define your ICP
  • Learn the key persona patterns for B2B technical companies
  • Interview customers to get more detail on what they’re looking for
  • Create high level personas
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Define the Needs and Goals for Your B2B Website Redesign

Define the Needs and Goals for Your B2B Website Redesign

  • Identifying what’s working and what’s not
  • Benchmark the competition
  • Understanding analytics and current performance
  • Clearly defining website objectives and goals
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B2B Website Strategy Webinar

Today’s B2B marketing leaders are resource-constrained: declining budgets, fewer people, competing priorities and not enough time. In this white paper, learn how to leverage your company website, new strategies, and the right metrics to build digital marketing programs that deliver business results.

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