SEO is an intimidating three letter word for industry veterans and novice marketers alike. In the simplest terms, SEO is a strategy that ensures when someone Googles your product or service category they find your website. The simplicity of this definition should lessen the intimidation factor, but it rarely does. Often the online resources for SEO principles are laden with technical jargon and based on theory vs. practice which is frustrating for B2B industrial marketers who are trying to improve their SEO.
Join Kathy Mrozek, President & CEO of Windmill Strategy, a full-service B2B industrial manufacturing marketing agency, to learn all about critical SEO principles to improve your B2B industrial website’s visibility and rankings Thursday, November 17 at 9:00am CST.
Webinar topics include:
- Different types of SEO and understanding which ones matter most for your business (on-page, off-page, local)
- Content quality vs. quantity – create a content calendar that works for you
- Lesser known SEO practices that truly make a difference (image optimization, multimedia, links)