A user’s experience on your homepage, prompting them to stay engaged and go deeper into the site, is in large part a function of the main navigation and site structure. The customer or prospect needs to know they’re in the right place—that your content is relevant and valuable to their business needs.
Define preliminary site architecture and UX for your website, in order to strategically guide the production efforts and outcome, and guide the customer’s experience.
Key topics in this webinar include how to:
- Learn critical best practices for B2B technical website organization
- Define your ideal main navigation and site structure
- Create a wireframe of your ideal homepage