“How Much Does It Cost?”
It’s the question almost everyone leads with—and a fair one. The only thing that matters more is whether the work will actually meet your needs.
Our approach treats those two questions as one. We start by understanding what you’re trying to accomplish, then use that to diagnose your specific situation and build a custom scope of work with you. That scope defines how far we go in a first project and where we focus in the phases that follow. We won’t sell you services you don’t need.
Types of Engagements and Ballpark Ranges
We have a clear estimating process for several types of engagements, from one-time projects like a website redesign or Digital Marketing Strategy Quick Start, to ongoing digital marketing work that improves your sales and marketing performance over time.
Within a proven process, we tailor every engagement to each client’s goals and needs—the customized, holistic approach nearly all of our clients come to us for.
If you read no further, here are ballpark ranges for the most common project types:
Digital Marketing Strategy Quick Starts (One-Time Project)
If your website has a good foundation already, and/or you’re primarily seeking digital marketing services, we’ll start with a diagnostic approach to better understand your goals and unique situation to create a high-impact, prioritized digital strategy that will inform the recommended monthly engagement to follow (below). This diagnostic project costs $5,500, no matter the size or type of organization. Expect this project to take between 4-6 weeks.
Website Redesigns (One-Time Project)
Your website is the hub of your marketing, and sometimes it’s so out of date that it needs to be rebuilt from the ground up. The scope and complexity of these projects can vary significantly, with engagements typically ranging from six-figure budgets on the high end for very feature-rich or large-scale sites with multiple integrations, to $40,000 on the lower end for high-performing, marketing-focused websites with simpler functionality needs. There’s a wide range in the middle of these extremes, and that’s where most projects fit. Expect a website redesign project to last from 4 months to 18 months on the extremes, 5-7 months being most common.
Digital Marketing, SEO/GEO & Iterative Design/Development (Recurring Engagement)
These programs are customized for each client based on how quickly you want to make progress toward your marketing goals—which comes down to how many initiatives, deliverables, and activities we’re running each month for your account. A typical engagement ranges from $15,000 per month on the high end to as low as $4,000 for a more foundational approach. Plan to invest in this work for at least six months, and on a continuous basis if you want marketing to be a revenue generator for your business. Depending on your team’s skills and bandwidth, you may bring some of it in-house over time.
Branding and Visual Design (One-Time Project)
Branding and visual design projects are often added to the above engagements, and can range from $3,000 to $60,000 depending on whether we’re executing a small, focused visual evolution or developing a full brand messaging and new visual identity system. On the lower end of this range, projects may include visual brand moodboards, logo evolutions, brand standards and usage guidelines. On the higher end, projects often combine brand messaging frameworks, entirely new logos and visual brand systems, and production of supporting brand assets and collateral to roll out the updated brand across key digital and print touchpoints.
If there’s a comfortable spot within the above ranges, let’s talk further. If you’re unsure if you’re a fit or on the fence, reach out; we’ll be honest and transparent about whether we can be successful working with you. If we don’t think there’s a great mutual fit, we’ll at least point you in the right direction with a few referrals to other great agencies to connect with.
What Impacts Pricing?
Creative and marketing work can be done on a continuum of effort from marginal to extensive, and everything in between. The variables that affect pricing are ultimately time- and resource-based (how much time and effort Windmill is dedicating to the project at hand). The more requirements or responsibilities (for Windmill) there are within a project, the longer it will take to implement and likely more people will need to be involved in it, meaning the cost will start to rise.
In our sales process, we aim to be transparent in our pricing so you can better understand what impacts the overall scope and cost of your project, allowing you to make more informed decisions about where best to invest based on your priorities. We’ll help you navigate the value of different deliverables and guide you to a final number for our estimate.
What a Strategic B2B Website Redesign Involves
For B2B technical and industrial companies, a website redesign is rarely a simple template swap. It typically includes audience research, SEO strategy, sitemap and wireframe planning, technical content organization, custom WordPress development, conversion planning, analytics setup, redirects, and launch support. That scope is what separates a strategic redesign from a basic small-business website—and it’s why the investment reflects the work involved.
Our Pricing at a Glance
- Digital Marketing Strategy Quick Starts: Starting at $5,500
- Website design and development: Starting around $40,000, scaling into six figures for larger, more complex sites
- Ongoing digital marketing: $4,000 to $15,000 per month
- Brand strategy and visual design: $3,000 to $60,000
Who This Is For
Windmill is a strong fit for B2B technical, industrial, manufacturing, and engineering companies looking for a strategic website and digital marketing partner—not just an execution shop. If you’re weighing a generalist web vendor against a specialist, the difference shows up in lead quality and performance over time, not just on launch day.
We publish our pricing because we’d rather start the conversation with transparency than make you guess.
What To Expect During the “Sales” Process
Most people don’t like to be “sold” to after filling out a form or call to start a conversation. We also don’t like to “sell” in the traditional sense, so our process for what happens after you engage us initially is very objective and aimed at collaboratively developing a scope of work that balances cost and benefit to ensure mutual fit for the project at hand.
Step 1: Raise Your Hand
Fill out a form or give us a call to share some preliminary information on what you’re looking to achieve. We’ll review or discuss to make sure there is a good fit, or share a referral to another agency that might be a better suited to your needs if we can.
Step 2: Initial 30-Minute Consultation (Free)
We’ll set up an initial 30-minute consultation aimed at gathering more detail about your project that will help us put together some preliminary estimates and scope definitions, and identify any other unique next steps our teams will take together.
Step 3: Preliminary Scope Options
We’ll schedule an hour-long meeting to walk you through our company background and positioning (and why it’s relevant and provides value to you), as well as our process overview. We’ll also review a few different scope options with preliminary estimates for our work together. These options will form the basis of the scope that we build collaboratively, to prioritize our efforts where they’ll be the most impactful to you.
Step 4: Full Proposal (or Statement of Work)
Once we receive feedback and find alignment on the options presented, we’ll prepare a formal and full proposal that will include greater detail and things like the terms and conditions.
We’ll work to clear any other hurdles or concerns in working together before we all agree to proceed, after which your designated signer will accept the proposal digitally to get started.
All of the above are generalities, of course. We’re happy to discuss specific scope and pricing options that suit your needs. Just get in touch.