Industrial Manufacturing Marketing Agency | Windmill Strategy

Custom Wordpress Website Development & CMS Web Design

Website Development, CMS, APIs & Integrations

While working on custom website development projects for B2B clients, our web designers collaborate closely with web developers from our Minneapolis team. Highly skilled in both code and user experience, Windmill Strategy web developers ensure your highly targeted B2B website never loses sight of its digital marketing goals.

Spend more time strategizing, less time updating websites

At Windmill Strategy, we focus on the website visitor’s experience and your admin user’s experience.  With easy to maintain and manage websites, you’ll have more time to devote to create innovative marketing strategies.

Reliable support for your current and future web development needs

Our reliable and versatile web development team does everything from updating existing sites to customizing and building new sites with custom website design and client-specific features. Our work spans from marketing websites with advanced lead generation features, and to websites with advanced e-commerce solutions, advanced features and API integrations, localize or translating content, to back-end systems and dealer portals.

Custom-manufactured websites to grow with your organization

Our web developers don’t rely on look-alike themes or off-the-shelf plugins and programs. We customize your B2B website, prioritizing the features that matter most to your success, to create a marketing tool that’s unique to your brand, easy to maintain and edit, scalable and sustainable as you grow.

Websites that meet stringent compliance regulations

Many companies today must have websites that comply with a wide range of U.S. or global government regulations. If your site must conform to regulations like GDPR, CPPA, HIPAA, or accessibility compliance guidelines, we can guide you along this path.

Responsive web development

Responsive web design ensures your website provides visitors with great user experiences regardless of platform—laptop, desktop, smartphone, or tablet. Today, a responsive website is table stakes for maximizing your company’s search engine rankings (SEO).

CMS web development

We utilize a variety of tools, primarily open source. Depending on your needs, together we’ll choose from a variety of content management systems (CMS) that provide your site visitors with the best user experience, and support your current and future functionality needs. Common platforms include WordPress, Concrete5, Shopify, WooCommerce, Magento and BigCommerce web development.

  • WordPress is the leading open-source CMS, offering website admins an intuitive admin panel that allows you to update your site daily or whenever you need to add new products and website features.
  • Concrete5 is another good option for a marketing website. 
  • For companies that need e-commerce capabilities, we’ll consider the pros and cons of Shopify, BigCommerce, Magento or WooCommerce to find the best fit for your needs. 
  • Squarespace or HubSpot can work for very small or straightforward sites. 
  • As the project need dictates, we also write custom PHP for a variety of frameworks and web-based applications.

Integrations and APIs

We’ve also worked with numerous clients to integrate with  third-party functions and advanced functionality. These integrations and APIs (application programming interfaces) include:

  • Google Maps
  • MailChimp
  • Stripe
  • CRMs like HubSpot and Salesforce
  • ERPs
  • Accounting systems

And others, including cases where we write the API itself. A team full of creativity, business sense, and deep programming skills makes nearly any business need possible.

Browser testing ensures your site works on all platforms and systems

As part of every project, our team performs cross-browser testing, including rigorous functional QA (quality assurance) on mobile devices and desktop browsers, including Firefox, Chrome, Safari, Microsoft Edge, Opera, iOS and Android. We also test the site in the final hosting environment to ensure all functionality is working once the site is live. We no longer offer support in Internet Explorer.

Our structured go-live process ensures no last-minute surprises or hurdles before launch, while making sure the site is properly indexed by Google and Bing. One last quality check ensures forms and functionality are working as expected and without issue. When it’s time to “go live” all it takes is a few keystrokes.

Using a virtually identical hosting environment for development and production also streamlines the deployment processes. This means cost savings and greater speed, as well as less technical jargon to wade through.

Training and documentation gives you a fast start

We can train anyone to update their website within a 60-minute virtual training session. For more complex websites and those with e-commerce features, we offer extended training options. The good news is you don’t need to be a coder — using a CMS is as intuitive as using a word processing program or writing an email.

Before launch, we provide customized documentation you can reference online within your CMS. And to ensure you’re comfortable editing the site before launch, we also build in a “sandbox period.” This gives you and your team hands-on website experience before it goes live. Have questions? Contact us anytime during and after launch.

Collaborative process, great results

Throughout your website’s development and launch, we’ll spare you bewildering technical jargon. We focus on what’s important to you and your users. The goal: Engage your prospects, encourage them to explore your compelling content and reach out to your sales department.

Common Features

  • GDPR and CCPA Compliance
  • WCAG and ADA Compliance
  • HIPAA Compliant solutions
  • WordPress Website Security & Maintenance
  • Managed Cloud Hosting
  • APIs and Integrations

Common Integrations

  • HubSpot
  • Salesforce
  • Various CRM, ERP, Accounting tools
  • Pardot
  • MailChimp
  • Constant Contact
  • Custom API
  • And many more…

Common Website Development Platforms and Frameworks

  • WordPress
  • Concrete5
  • Shopify
  • HubSpot
  • BigCommerce
  • Magento
  • WooCommerce
  • Laravel
  • LAMP (Linux, Apache, MySQL, PHP)
  • APIs and Integrations
  • Custom Website Development

Looking for a strategic partner to design and develop a new website, or improve an existing one? Let’s Talk