In the medical field, marketing can be complex because the story needs to resonate with distinct audiences, such as researchers, scientists, investors, hospital administrators, medical practitioners, technicians, and patients. All of whom may be interested in different features or benefits and possess varying degrees of medical and technical knowledge. Windmill has the expertise to handle these complicated messaging scenarios and create compelling marketing tools that reach your audiences. Upgrade your marketing. Contact us today.
Building Trust and Ensuring Compliance
Trust is essential in any industry, but crucial in the medical industry. Physicians need to be confident that they’re using the best tools for the job, and their patients need to trust that they’re getting high-quality care. At Windmill Strategy we’re familiar with the legal requirements such as HIPAA-compliant forms, content review and approval, using proper disclaimers on testimonials, and other nuances specific to the industry. Talk to us today to get started.
Before and After
Our work started with correctly positioning Pairnomix in the mind of their audience by telling the story of who Pairnomix is, what they do, and why they do it. Then we helped them create a new user-centric website that makes information easy to find, and easy to understand for a wide range of audiences. A smart digital marketing strategy resulted in a 300% increase in organic traffic and paid leads, at no additional monthly ad spend.
"We worked with Windmill to redesign the website for the National Association of Epilepsy Centers. They met the many challenges of our project, and we launched earlier than anticipated. The team was creative, attentive to detail, and very responsive to our needs throughout the development process, after we went live, and for ongoing needs. It was a pleasure to work with Windmill and we highly recommend them."
Windmill’s Process Starts with Identifying Your Audiences and their Needs
Windmill Strategy has been helping medical professionals in life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine and medical device companies create user-focused websites for years. We’ve helped many companies showcase their expertise and demonstrate the benefits of their offerings with different messaging for different user types. For example, hospital administrators have a different level of understanding, and a different set of objectives than general practitioners, nurses, or patients. Infographics and illustrations are often a useful tool for conveying complex processes in a way that’s easy to understand, generating further trust.
It’s important to recognize that your website represents your entire brand to those unfamiliar with you. When you have a strong brand presence, it’s similar to a doctor with a strong reputation in the community. Just hearing the name will instill trust in those who are thinking of working with you.
Windmill Strategy has the expertise to translate technical jargon into a compelling story.
A challenge for biotech, life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine companies is driving the right traffic to your website. With niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.