As a marketing leader with a medical device, biotech or pharmaceutical company, you know how challenging it can be to connect with busy decision-makers such as physicians, health care administrators and senior leaders. Through deep experience within the fast-evolving life science, medical device and pharmaceutical industries, we’ll help you identify the pain points of every market segment and craft compelling value propositions that’ll resonate with customers and prospects.
70% of prospects have already visited your website, downloaded datasheets and read your case studies before they contact you.
We’ll Help You Create:
- Detailed strategies tied to measurable KPIs
- Tailored messages that influence and inspire every audience segment
- Content that transforms technical jargon into differentiated, memorable stories
- Websites that help you stand out from the competition and generate trust
- Consistent messaging across your marketing mix — print, digital, trade shows — and sales operations
Through a continuous cycle of measuring results and adjusting tactics, you’ll drive more visitors to your website, learn to create content your customers will crave, and convert more prospects into raving fans.
Generate Higher Quality Leads, Grow Faster
Our clients tell us they’ve never been so overwhelmed with things to do and impossible goals to achieve. Through collaboration, we help you create, clarify and prioritize your marketing to-do list. In the process, we’ll teach you to “fish” and become more effective. You’ll generate higher-quality leads, improve customer engagement and grow your bottom-line.
Every digital marketing project begins with a marketing strategy, which directs how we combine three essential ingredients of the plan: Sales Enablement, Web Design, Content Strategy.
Building Trust and Ensuring Compliance
Trust is essential in any industry, but crucial in the medical industry. Physicians need to be confident that they’re using the best tools for the job, and their patients need to trust that they’re getting high-quality care. At Windmill Strategy we’re familiar with the legal requirements such as HIPAA-compliant forms, content review and approval, using proper disclaimers on testimonials, and other nuances specific to the industry. Talk to us today to get started.
Before and After Story: New Website + Digital Strategy Triples Organic Traffic, Paid Leads
Our work started with correctly positioning Pairnomix in the mind of their audience by telling the story of who Pairnomix is, what they do, and why they do it. Then we helped them create a new user-centric website that makes information easy to find, and easy to understand for a wide range of audiences. Following the website launch and digital marketing strategy implementation, Pairnomix (now Q-State Biosciences), experienced a 300 percent increase in organic traffic and paid leads, at no additional monthly ad spend.
"We worked with Windmill to redesign the website for the National Association of Epilepsy Centers. They met the many challenges of our project, and we launched earlier than anticipated. The team was creative, attentive to detail, and very responsive to our needs throughout the development process, after we went live, and for ongoing needs. It was a pleasure to work with Windmill and we highly recommend them."
"Josh, our CEO, loves what you have been producing. And that means he wants you to do EVERYTHING now. Thank you!"
Great Marketing Strategies Begin With Knowing Your Audience
Whether your customers are physicians, health care administrators or senior leaders, the success of your marketing strategy depends on how well you appeal to their needs. We’ll closely work with you to identify key decision-makers and discover what motivates them to buy.
With this information, our experienced team will craft and shape a marketing strategy consisting of several tactics that’ll engage and influence your prospects. From a cutting-edge website optimized with educational content to digital marketing tactics that will connect and convert, we’ve helped numerous businesses within fast-growing industries such as yours.
Turn Technical Jargon Into Compelling Stories
One challenge for life science, medical device and pharmaceutical businesses, is attracting the right traffic to your website. With niche offerings and a narrow audience, you don’t want everyone landing on your site. However, your website is the doorway to long-term client relationships — the place where you capture prospect attention with jargon-free content and compelling stories. And finally, you can harness marketing automation tools to nurture your prospects over time as you convert them from visitors into customers!
Want to create a marketing strategy and plan that produces business results?