In the medical, life science, medical device, biotech or pharmaceutical fields, marketing can be complex because your story needs to resonate with distinct audiences, such as researchers, scientists, investors, hospital administrators, medical practitioners, technicians, and patients. All of whom may be extremely busy, interested in different features or benefits, and possess varying degrees of medical and technical knowledge. We’ll help you turn complicated messaging into compelling marketing that resonates with your audiences.
We’ll Help You Create:
- Detailed strategies tied to measurable KPIs
- Tailored messages that inform and influence every audience segment
- Content that transforms technical jargon into differentiated, memorable stories
- Websites that help you stand out from the competition and generate trust
- A tailored marketing plan that includes inbound and ABM, specific to your unique needs
- Consistent messaging across your marketing channels and materials — website, sales enablement materials and sell sheets, presentations, PPC and targeted digital marketing ABM, and materials for virtual conferences or in-person trade shows
Through a continuous cycle of measuring results and adjusting tactics, we’ll help you drive more visitors to your website, engage them with relevant content, and convert more high quality leads.
Generate Higher Quality Leads, Support Sales, Grow Faster
Our clients tell us they’ve never been so overwhelmed with things to do and impossible goals to achieve. Through collaboration, we help you create, clarify and prioritize your marketing to-do list. With a transparent process, you’ll learn new skills along the way. Most importantly, you’ll generate higher-quality leads, improve engagement and grow your bottom-line results.
Every website or marketing project begins with a sound strategy, based on a combination of best practices and your unique needs.
Building Trust and Ensuring Compliance
Trust is essential in any industry, but crucial in the medical industry. Physicians need to be confident that they’re using the best tools, and patients need to trust that they’re getting the best-quality care. Scientists, engineers, and other technical workers need to have confidence in what they select and recommend. In addition to providing experiences that build trust, we’re familiar with legal requirements such as HIPAA-compliant forms, content review and approval, disclaimers on testimonials, and other nuances specific to the industry.
Before and After Story: New Website + Digital Strategy Triples Organic Traffic, Paid Leads
Our work started with correctly positioning Pairnomix in the mind of their audience by telling the story of who Pairnomix is, what they do, and why they do it. Then we helped them create a new user-centric website that makes information easy to find, and easy to understand for a wide range of audiences. Following the website launch and digital marketing strategy implementation, Pairnomix (now Q-State Biosciences), experienced a 300 percent increase in organic traffic and paid leads, at no additional monthly ad spend.
We worked with Windmill to redesign the website for the National Association of Epilepsy Centers. They met the many challenges of our project, and we launched earlier than anticipated. The team was creative, attentive to detail, and very responsive to our needs throughout the development process, after we went live, and for ongoing needs. It was a pleasure to work with Windmill and we highly recommend them.
The Process Starts With Identifying Your Audiences and Their Needs
Windmill Strategy has been helping medical professionals in life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine and medical device companies create user-focused websites for years. We’ve helped many companies showcase their expertise and demonstrate the benefits of their offerings with different messaging for different user types. For example, hospital administrators have a different level of understanding, and a different set of objectives than general practitioners, nurses, or patients. Infographics and illustrations are often a useful tool for conveying complex processes in a way that’s easy to understand, generating further trust.
It’s important to recognize that your website represents your entire brand to those unfamiliar with you. When you have a strong brand presence, it’s similar to a doctor with a strong reputation in the community. Just hearing the name will instill trust in those who are thinking of working with you.
Turn Technical Jargon into Compelling Stories
A challenge for biotech, life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine companies is driving the right traffic to your website. With niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.
You need a website and digital marketing that produces business results.