Life Sciences & Medical Web Design, Web Development, ABM and Digital Marketing
In the medical, life science, medical device, biotech or pharmaceutical fields, marketing can be complex because your story needs to resonate with distinct audiences, such as researchers, scientists, investors, hospital administrators, medical practitioners, technicians, and patients. All of whom may be extremely busy, interested in different features or benefits, and possess varying degrees of medical and technical knowledge. We’ll help you turn complicated messaging into compelling marketing that resonates with your audiences.
Upgrade your marketing and increase your impact — starting today.
We’ll Help You Create:
- Detailed strategies tied to measurable KPIs
- Tailored messages that inform and influence every audience segment
- Content that transforms technical jargon into differentiated, memorable stories
- Websites that help you stand out from the competition and generate trust
- A tailored marketing plan that includes inbound and ABM, specific to your unique needs
- Consistent messaging across your marketing channels and materials — website, sales enablement materials and sell sheets, presentations, PPC and targeted digital marketing ABM, and materials for virtual conferences or in-person trade shows
Through a continuous cycle of measuring results and adjusting tactics, we’ll help you drive more visitors to your website, engage them with relevant content, and convert more high quality leads.
Generate Higher Quality Leads, Support Sales, Grow Faster
Our clients tell us they’ve never been so overwhelmed with things to do and impossible goals to achieve. Through collaboration, we help you create, clarify and prioritize your marketing to-do list. With a transparent process, you’ll learn new skills along the way. Most importantly, you’ll generate higher-quality leads, improve engagement and grow your bottom-line results.
Every website or marketing project begins with a sound strategy, based on a combination of best practices and your unique needs.
What clients are saying about us...
TestimonialsSarah Brouillard
17:06 01 Feb 21
Windmill is the perfect combination of a personal and professional team. I enjoy their collaborative approach to website work and the final results they produce are gorgeous.
Charles Lapensėe-Lafond
03:33 26 Jan 21
(Translated by Google) I spoke with a member of the team. He masters his subject perfectly and is very professional. It inspires me confidence.(Original)J'ai discuté avec un membre de l'équipe. Il maîtrise parfaitement son sujet et est très professionnel. Cela m'inspire confiance.
Rebecca Johnson
17:37 04 Jan 21
Windmill Strategy is an excellent partner for any and all branding, marketing, and website design/development needs. We hired Windmill to update the logo and create a website for the Childhood Cancer and Leukemia International Consortium (CLIC) and CLIC Foundation. They did an outstanding job on both counts and we are incredibly pleased with the final products. Our new logo and website are innovative and aesthetically appealing, while simultaneously bringing our mission and purpose to life. All of the Windmill staff members were a pleasure to work with from concept to execution, and it truly was a collaborative process. Additionally, they have continued to provide outstanding service after the launch of our website. We would like to congratulate Kathy Mrozek for assembling such a knowledgeable, talented, and professional team including Jackson Kelly, Trevor Lucking, Jen Brigham, Paul Waxlax, James Grumish, Ivan Trushin, and others.Becky Johnson, CLIC Program Manager and CLIC Foundation Executive DirectorLogan Spector, CLIC Chair and CLIC Foundation President and Director
Justin Rattner
18:16 28 Dec 20
Windmill did an excellent job developing our company's website. They were highly-organized, cost-effective, and able to maintain a strict project guideline. Windmill was extremely responsive throughout the entire project and their team's expertise and wide-base of knowledge played a critical role in our successful "refresh & relaunch".
William Erickson
18:45 21 Dec 20
I have worked with Windmill over the past 9 months on branding, marketing and a full website design. This group has been absolutely phenomenal to work with. From the first meeting through implementation of each project it as been first class along the way. The team stays engaged and helps you walk through all of the different steps and options. I can't recommend them enough for their work!
Visualz
18:32 13 Aug 20
When we were on the hunt for a new web development partner, it was really important for us to find a team that would also act as a strategic partner. A lot of organizations are really strong in one or the other, but it's rare to find both. Windmill is that rare find!In addition to their expertise in development, SEO, digital marketing, etc., they truly think big picture. They take time to get to know your business and customers. They ask the right questions. They challenge where necessary. They work alongside you as an extension of your team and bring an incredible amount of value.Specific shout outs:Jackson is our Account Manager, and he's been phenomenal from the start. We've thrown all sorts of things his way, and he's managed to catch every single one of them, organize and delegate, and put a plan of action in place that's easy to understand. (Not an easy task).James is our lead developer, and he crushes it every time. From small changes to building wireframes and mapping out large transformations, he takes something so over our heads and makes it look easy.Karen has helped us understand SEO in a new way. You can read a thousand articles and blog posts, but nothing compares to someone walking you through it and applying it to your own brand. She's helped us optimize hundreds of products (that are now proudly appearing in search results) and get our Google and social ads up and running!Kathy is a great leader with an outstanding team. I can't say enough good things about them. They're truly changed our business for the better.
Cassie McKenzie
16:01 07 Aug 20
I would HIGHLY recommend Windmill for all website design and marketing. They are a great company to work with. All staff is very knowledgeable and very responsive! They stick to their timeline, and final cost was within estimated budget. We are very excited with our new website.
Hailey Gabriel
19:59 05 Mar 20
Amazing business partner as we revised our website and digital strategy. I would recommend them without reservation!
Paul O'Hagan
19:49 05 Mar 20
We're a small business offering specialized services that require a non-standard approach towards our marketing strategies and goals. Windmill Strategy has consistently met our changing demands for website development, powerful marketing techniques and search engine optimization. Over the past 3 years, Windmill Strategies has continued to shine with innovative quarterly traffic and lead summaries that allow us to focus on our goals and really give us an edge in a competitive market. They're a great team!
Building Trust and Ensuring Compliance
Trust is essential in any industry, but crucial in the medical industry. Physicians need to be confident that they’re using the best tools, and patients need to trust that they’re getting the best-quality care. Scientists, engineers, and other technical workers need to have confidence in what they select and recommend. In addition to providing experiences that build trust, we’re familiar with legal requirements such as HIPAA-compliant forms, content review and approval, disclaimers on testimonials, and other nuances specific to the industry.
Before and After Story: New Website + Digital Strategy Triples Organic Traffic, Paid Leads
Our work started with correctly positioning Pairnomix in the mind of their audience by telling the story of who Pairnomix is, what they do, and why they do it. Then we helped them create a new user-centric website that makes information easy to find, and easy to understand for a wide range of audiences. Following the website launch and digital marketing strategy implementation, Pairnomix (now Q-State Biosciences), experienced a 300 percent increase in organic traffic and paid leads, at no additional monthly ad spend.
Before
After
We have been working with Windmill Strategy on a complete ground up web design and all new marketing collateral. The Windmill team has proven to be an experienced and effective partner in the Med Devices space to accomplish our corporate goals in a compressed timeline without sacrificing quality. We are a medical device company and our products are technical and need good supporting writing and visual support. Windmill Strategy has done an excellent job in ensuring our company branding and message resonates with our customers. They LISTEN and DELIVER high quality work.
The Process Starts With Identifying Your Audiences and Their Needs
Windmill Strategy has been helping medical professionals in life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine and medical device companies create user-focused websites for years. We’ve helped many companies showcase their expertise and demonstrate the benefits of their offerings with different messaging for different user types. For example, hospital administrators have a different level of understanding, and a different set of objectives than general practitioners, nurses, or patients. Infographics and illustrations are often a useful tool for conveying complex processes in a way that’s easy to understand, generating further trust.
It’s important to recognize that your website represents your entire brand to those unfamiliar with you. When you have a strong brand presence, it’s similar to a doctor with a strong reputation in the community. Just hearing the name will instill trust in those who are thinking of working with you.
Turn Technical Jargon into Compelling Stories
A challenge for biotech, life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine companies is driving the right traffic to your website. With niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.
You need a website and digital marketing that produces business results.
We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
