Life Sciences and Medical Website Design & Development and Digital Marketing Solutions
In the medical field, marketing can be complex because the story needs to resonate with distinct audiences, such as researchers, scientists, investors, hospital administrators, medical practitioners, technicians, and patients. All of whom may be interested in different features or benefits and possess varying degrees of medical and technical knowledge. Windmill has the expertise to handle these complicated messaging scenarios and create compelling marketing tools that reach your audiences. Upgrade your marketing. Contact us today.
What clients are saying about us...
TestimonialsBased on 25 reviews
Tom Richert
19:20 10 Sep 19
We enjoy working with Jackson and the team at Windmill. They are a valuable partner in keeping our digital communications a vital way of staying connected with the industry.
Kevin Wiersma
21:04 11 Jul 19
Responsive, quality work, seeks to understand, valued partner
Tom Monette
18:38 11 Jul 19
We have been working with Windmill Strategy for 4 months on a complete ground up web design and all new marketing collateral. The Windmill team has proven to be an experienced and effective partner in the Med Devices space to accomplish our corporate goals in a compressed timeline without sacrificing quality. We are medical device company and our products are technical and need good supporting writing and visual support. Windmill Strategy has done an excellent job in ensuring our company branding and message resonates with our customers. They LISTEN and DELIVER high quality work.
Kent Fichtner
15:29 03 May 19
I have been working with the people at Windmill Design for a few years. We first moved our website site to them for hosting. It was extremely simple and Kathy and her team were consummate professionals. I had many bad experiences with other companies charging a huge amount and giving us no help.We are now working on a brand new website and every meeting and email I have had with them has been proactive. They are always prepared and ready to go (they also answer really strange questions about capabilities of what websites can do).I plan to keep our business with them and as projects come up, use them for assistance.Thank you,Kent
Claire Sasse
17:24 09 Apr 19
We've been working with Windmill Design for several months now on a variety of projects and it's been an overall positive experience. Jackson is an outstanding communicator and has been quick to resolve any problems. We really appreciate our partnership and look forward to working together more in the future.
Ryan Durry
14:56 08 Jun 18
We have used Windmill for several years for design and web work on one of our biggest events, and they are always phenomenal. Their whole team excels at working with the variety of stakeholders we bring to the table, and really tries to understand our needs and bring out the best in every project. Their ability to operate within difficult circumstances or criteria, integrate with our team, and consistently deliver beautiful work is absolutely second to none.
Building Trust and Ensuring Compliance
Trust is essential in any industry, but crucial in the medical industry. Physicians need to be confident that they’re using the best tools for the job, and their patients need to trust that they’re getting high-quality care. At Windmill Strategy we’re familiar with the legal requirements such as HIPAA-compliant forms, content review and approval, using proper disclaimers on testimonials, and other nuances specific to the industry. Talk to us today to get started.
Before and After
Our work started with correctly positioning Pairnomix in the mind of their audience by telling the story of who Pairnomix is, what they do, and why they do it. Then we helped them create a new user-centric website that makes information easy to find, and easy to understand for a wide range of audiences. A smart digital marketing strategy resulted in a 300% increase in organic traffic and paid leads, at no additional monthly ad spend.
Before
After
Windmill’s Process Starts with Identifying Your Audiences and their Needs
Windmill Strategy has been helping medical professionals in life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine and medical device companies create user-focused websites for years. We’ve helped many companies showcase their expertise and demonstrate the benefits of their offerings with different messaging for different user types. For example, hospital administrators have a different level of understanding, and a different set of objectives than general practitioners, nurses, or patients. Infographics and illustrations are often a useful tool for conveying complex processes in a way that’s easy to understand, generating further trust.
It’s important to recognize that your website represents your entire brand to those unfamiliar with you. When you have a strong brand presence, it’s similar to a doctor with a strong reputation in the community. Just hearing the name will instill trust in those who are thinking of working with you.
Windmill Strategy has the expertise to translate technical jargon into a compelling story.
A challenge for biotech, life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine companies is driving the right traffic to your website. With niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.