Medical, Med Tech, and Pharmaceutical

Digital Marketing + Tailored Websites for Life Sciences and Medical Industries

Generate higher-quality leads and grow your business faster with marketing strategies that shorten sales cycles and drive customer engagement.

Websites & Digital MarketingCase Studies

Life Sciences and Medical Website Design & Development and Digital Marketing Solutions

As a marketing leader with a medical device, biotech or pharmaceutical company, you know how challenging it can be to connect with busy decision-makers such as physicians, health care administrators and senior leaders. Through deep experience within the fast-evolving life science, medical device and pharmaceutical industries, we’ll help you identify the pain points of every market segment and craft compelling value propositions that’ll resonate with customers and prospects.

70% of prospects have already visited your website, downloaded datasheets and read your case studies before they contact you.

We’ll Help You Create:

  • Detailed strategies tied to measurable KPIs
  • Tailored messages that influence and inspire every audience segment
  • Content that transforms technical jargon into differentiated, memorable stories
  • Websites that help you stand out from the competition and generate trust
  • Consistent messaging across your marketing mix — print, digital, trade shows — and sales operations

Through a continuous cycle of measuring results and adjusting tactics, you’ll drive more visitors to your website, learn to create content your customers will crave, and convert more prospects into raving fans.

Generate Higher Quality Leads, Grow Faster

Our clients tell us they’ve never been so overwhelmed with things to do and impossible goals to achieve. Through collaboration, we help you create, clarify and prioritize your marketing to-do list. In the process, we’ll teach you to “fish” and become more effective. You’ll generate higher-quality leads, improve customer engagement and grow your bottom-line.

Every digital marketing project begins with a marketing strategy, which directs how we combine three essential ingredients of the plan: Sales Enablement, Web Design, Content Strategy.

Building Trust and Ensuring Compliance

Trust is essential in any industry, but crucial in the medical industry. Physicians need to be confident that they’re using the best tools for the job, and their patients need to trust that they’re getting high-quality care. At Windmill Strategy we’re familiar with the legal requirements such as HIPAA-compliant forms, content review and approval, using proper disclaimers on testimonials, and other nuances specific to the industry. Talk to us today to get started.

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Before and After Story: New Website + Digital Strategy Triples Organic Traffic, Paid Leads

Our work started with correctly positioning Pairnomix in the mind of their audience by telling the story of who Pairnomix is, what they do, and why they do it. Then we helped them create a new user-centric website that makes information easy to find, and easy to understand for a wide range of audiences. Following the website launch and digital marketing strategy implementation, Pairnomix (now Q-State Biosciences), experienced a 300 percent increase in organic traffic and paid leads, at no additional monthly ad spend.

Before

After

"We worked with Windmill to redesign the website for the National Association of Epilepsy Centers. They met the many challenges of our project, and we launched earlier than anticipated. The team was creative, attentive to detail, and very responsive to our needs throughout the development process, after we went live, and for ongoing needs. It was a pleasure to work with Windmill and we highly recommend them."
Ellen RikerSenior Vice President, CRD Associates
"Josh, our CEO, loves what you have been producing. And that means he wants you to do EVERYTHING now. Thank you!"
Anna LourisSkyline Medical Inc.

What clients are saying about us...

Testimonials
4.9
Based on 25 reviews
Tom Richert
19:20 10 Sep 19
We enjoy working with Jackson and the team at Windmill. They are a valuable partner in keeping our digital communications a vital way of staying connected with the industry.
Kevin Wiersma
21:04 11 Jul 19
Responsive, quality work, seeks to understand, valued partner
Tom Monette
18:38 11 Jul 19
We have been working with Windmill Strategy for 4 months on a complete ground up web design and all new marketing collateral. The Windmill team has proven to be an experienced and effective partner in the Med Devices space to accomplish our corporate goals in a compressed timeline without sacrificing quality. We are medical device company and our products are technical and need good supporting writing and visual support. Windmill Strategy has done an excellent job in ensuring our company branding and message resonates with our customers. They LISTEN and DELIVER high quality work.
Kent Fichtner
15:29 03 May 19
I have been working with the people at Windmill Design for a few years. We first moved our website site to them for hosting. It was extremely simple and Kathy and her team were consummate professionals. I had many bad experiences with other companies charging a huge amount and giving us no help.We are now working on a brand new website and every meeting and email I have had with them has been proactive. They are always prepared and ready to go (they also answer really strange questions about capabilities of what websites can do).I plan to keep our business with them and as projects come up, use them for assistance.Thank you,Kent
Claire Sasse
17:24 09 Apr 19
We've been working with Windmill Design for several months now on a variety of projects and it's been an overall positive experience. Jackson is an outstanding communicator and has been quick to resolve any problems. We really appreciate our partnership and look forward to working together more in the future.
Ryan Durry
14:56 08 Jun 18
We have used Windmill for several years for design and web work on one of our biggest events, and they are always phenomenal. Their whole team excels at working with the variety of stakeholders we bring to the table, and really tries to understand our needs and bring out the best in every project. Their ability to operate within difficult circumstances or criteria, integrate with our team, and consistently deliver beautiful work is absolutely second to none.

Great Marketing Strategies Begin With Knowing Your Audience

Whether your customers are physicians, health care administrators or senior leaders, the success of your marketing strategy depends on how well you appeal to their needs. We’ll closely work with you to identify key decision-makers and discover what motivates them to buy.

With this information, our experienced team will craft and shape a marketing strategy consisting of several tactics that’ll engage and influence your prospects. From a cutting-edge website optimized with educational content to digital marketing tactics that will connect and convert, we’ve helped numerous businesses within fast-growing industries such as yours.

Turn Technical Jargon Into Compelling Stories

One challenge for life science, medical device and pharmaceutical businesses, is attracting the right traffic to your website. With niche offerings and a narrow audience, you don’t want everyone landing on your site. However, your website is the doorway to long-term client relationships — the place where you capture prospect attention with jargon-free content and compelling stories. And finally, you can harness marketing automation tools to nurture your prospects over time as you convert them from visitors into customers!

 

Want to create a marketing strategy and plan that produces business results?

LET’S TALK.