Industrial Manufacturing Marketing Agency | Windmill Strategy

Industrial website development & design specialists for B2B technical industries

Web Design & Development

Your website is often the first way that your clients and prospects learn about your brand, so it has to work hard — making a visual impression, loading quickly and helping users find the content they seek — ultimately driving engagement and conversions.

After consulting with your team to define the overall goals, audiences and functionality for the website, we guide the process through UX site architecture (sitemaps, wireframes, overall content strategy), web designcopywritingSEOweb developmentCMS implementation, maintenance and hosting, and ongoing digital marketing, ABM and analytics. The scope can range from small microsites and landing pages to robust e-commerce sites and portals — and anywhere in-between.

Our team is a group of experts that are in tune with what your brand and your audience needs, collaborating every step of the way, from initial brainstorms through testing on multiple browsers, phones and tablets. Features and functionality are always considered from user experience, visual and development perspectives.

Common Platforms and Frameworks

  • WordPress
  • Concrete5
  • Shopify
  • HubSpot
  • WooCommerce
  • Laravel
  • LAMP (Linux, Apache, MySQL, PHP)
  • APIs and Integrations
  • Custom Development

Web Design and Development Areas of Expertise

Strategy & Planning, Site Architecture, Content Strategy

Like blueprints for a house, we plan the structure and visuals first, before writing code, to ensure a user experience and visuals that create confidence.

Strategy & Planning, Site Architecture, Content Strategy

Web Design & UX Design

High quality custom web design takes visual look-and-feel as well as user experience across multiple platforms into account, to create a great interaction for users and admins alike.

Web Design & UX Design

Website Development, CMS, APIs & Integrations

Our web developers aren’t limited by themes or plugins, but implement smart solutions for obtainable, scalable, and sustainable websites and applications.

Website Development, CMS, APIs & Integrations

Messaging, Copywriting & Content Strategy

Content strategy and clear messaging that matches your sales team’s best pitches is key to attracting best-fit clients to your website.

Messaging, Copywriting & Content Strategy

Search Engine Optimization (SEO)

We ensure that your site keeps existing SEO value and ranks highly in searches your specific target prospects are making by building smart smart SEO strategies into your website architecture and content strategy.

Search Engine Optimization (SEO)

Compliance - GDPR, CCPA, HIPAA, Accessibility

Our team has the expertise to help you understand regulations such as  GDPR, CPPA, HIPAA and accessibility guidelines.

Compliance - GDPR, CCPA, HIPAA, Accessibility

Security, Maintenance and Hosting

A solid process ensures your website is fast-loading, secure and reliable.

Testing, Security, Maintenance and Hosting

Ongoing Digital Marketing, Analytics, Insights, and Continuous Improvement

Your website is the hub of your marketing. We help our clients use targeted B2B-specific digital marketing strategies to drive more of the right traffic to your website, increasing lead quality and quantity.

Digital Marketing, ABM & Analytics

We approach every custom-manufactured website project with real-world insights and data-driven analysis to ensure smooth user experience and an unfettered customer journey.

Common Integrations

  • HubSpot
  • Salesforce
  • Pardot
  • ERP and PIM systems
  • CRMs and Marketing Automation tools
  • HR and ATS tools
  • Google Maps
  • MailChimp
  • Constant Contact
  • Accounting and payment systems; Stripe,
  • Custom APIs
  • And many more…

Common Features

  • Product filtering
  • Product compare
  • Product configurator or tooling wizard
  • bidirectional content relationships
  • My parts list
  • Distributor search
  • Distributor portals
  • Personalization
  • Gated content
  • Calculators or tools
  • Document libraries
  • Dynamic PDF generation
  • Quote forms/Quote carts
  • Advanced search
  • E-commerce
  • Localization/translation
  • Landing page builder for PPC campaigns
  • GDPR and CCPA Compliance
  • WCAG and ADA Compliance
  • HIPAA Compliant solutions
  • WordPress Website Security & Maintenance
  • Managed Cloud Hosting
  • APIs and Integrations

70% of buyer research happens before sales involvement

As we dive into your customers’ needs to help shape your website goals and craft key messages, we’re mindful that prospects are visiting your site to research your company long before they contact sales.

How effective is your website today?

The website is your firm’s marketing hub — a place where you convert visitors into leads and leads into sales. For your site to generate more leads and subsequent conversions, it must become a trustworthy and authoritative voice in your niche. As a result, you’ll attract more visitors and increase brand visibility. How would you answer these four questions?

  • Can engineers or technicians learn something new from your content?
  • Can they quickly find and download your latest product datasheets?
  • Can you capture website activity and provide the sales team with qualified leads?
  • Can you engage prospects and drive repeat visits to stay top of mind during a long, complex sales cycle?

Turn visitors into qualified leads

Because technical buyers and engineers have little time to waste, you need to guide them as quickly as you can to what they’re looking for. Rather than showing them “marketing fluff,” help them find that datasheet and answers to the questions they need!

The website features that help you turn visitors into customers include factors such as loading speed, the preciseness of your product database and filtering, and how easy it is for engineers to discern which product or product line is right for them.

Using disciplined processes and proven, agile methodologies, Windmill Strategy partners with you to design and build a site that achieves all your goals.

Whether you need a lead-generation machine, a website that backs up referrals, a B2B e-commerce center, or all of the above, we have your back. Let’s Talk

They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.
Riley HarlanPresident and CEO at Symtec