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Drive your business through exceptional website design and development.

Website Design & Development

Your website is often the first way that your clients and prospects learn about your brand, so it has to work hard — making a visual impression, loading quickly and helping users find the content they seek — ultimately driving engagement and conversions.

After consulting with your team to define the overall goals, audiences and functionality for the website, we guide the process through UX site architecture (sitemaps, wireframes, overall content strategy), web design, copywriting, SEO, web development, CMS implementation and hosting, and ongoing data and analytics review. The scope can range from small microsites and landing pages to robust e-commerce sites and web apps — and anywhere in-between.

Our team is a group of experts that are in tune with what your brand and your audience needs, collaborating every step of the way, from initial brainstorms through testing on multiple browsers, phones and tablets. Features and functionality are always considered from user experience, visual and development perspectives.

Common Platforms and Frameworks

  • WordPress
  • Concrete5
  • Shopify
  • Magento
  • BigCommerce
  • WooCommerce
  • Laravel
  • LAMP (Linux, Apache, MySQL, PHP)
  • APIs and Integrations
  • Custom Development

Website Design and Development Areas of Expertise

Site Architecture, User Experience and Visual Design

Like blueprints for a house, we plan the structure and visuals first, before writing code, to ensure a user experience and visuals that create confidence.

Site Architecture, User Experience and Visual Design

Web Design

High quality custom web design takes visual look-and-feel as well as user experience across multiple platforms into account, to create a great interaction for users and admins alike.

Web Design

Content Strategy, Sales and Marketing Alignment, Copywriting and SEO

Content strategy and clear messaging that matches your sales team’s best pitches is key to attracting best-fit clients to your website.

Content Strategy, Sales and Marketing Alignment, Copywriting and SEO

Website Development

Our web developers aren’t limited by themes or plugins, but implement smart solutions for obtainable, scalable, and sustainable websites and applications.

Website Development

CMS Development, APIs and Integrations

Together we’ll choose from a variety of content management systems (CMS) that provide your site visitors with the best user experience, and integrate with third party systems and tools within your tech stack.

CMS Development, APIs and Integrations

Testing, Security, Maintenance and Hosting

A solid process ensures your website is fast-loading, secure and reliable.

Testing, Security, Maintenance and Hosting

Analytics, Insights, and Continuous Improvement

Your website is the hub of your marketing. Make sure it stays in sync with who you are and where you’re going, and continues to support sales efforts, while utilizing data to continuously improve user experience.

Website Continuous Improvement

We approach every custom-manufactured website project with real-world insights and data-driven analysis to ensure smooth user experience and an unfettered customer journey.

Common Integrations

  • Hubspot
  • Salesforce
  • Authorize.net
  • Various CRM, ERP, LMS, Accounting tools
  • Pardot
  • MailChimp
  • Constant Contact
  • Custom API
  • And many more…

Common Features

  • GDPR and CCPA Compliance
  • WCAG ADA Compliance
  • HIPAA Compliant solutions
  • WordPress Website Security & Maintenance
  • Managed Cloud Hosting
  • APIs and Integrations

70% of buyer research happens before sales involvement

As we dive into your customers’ needs to help shape your website goals and craft key messages, we’re mindful that prospects are visiting your site to research your company long before they contact sales.

How effective is your website today?

The website is your firm’s marketing hub — a place where you convert visitors into leads and leads into sales. For your site to generate more leads and subsequent conversions, it must become a trustworthy and authoritative voice in your niche. As a result, you’ll attract more visitors and increase brand visibility. How would you answer these four questions?

  • Can engineers or technicians learn something new from your content?
  • Can they quickly find and download your latest product datasheets?
  • Can you capture website activity and provide the sales team with qualified leads?
  • Can you engage prospects and drive repeat visits to stay top of mind during a long, complex sales cycle?

 

Turn visitors into qualified leads

Because technical buyers and engineers have little time to waste, you need to guide them as quickly as you can to what they’re looking for. Rather than showing them “marketing fluff,” help them find that datasheet and answers to the questions they need!

The website features that help you turn visitors into customers include factors such as loading speed, the preciseness of your product database and filtering, and how easy it is for engineers to discern which product or product line is right for them.

Using disciplined processes and proven, agile methodologies, Windmill Strategy partners with you to design and build a site that achieves all your goals.

Whether you need a lead-generation machine, a website that backs up referrals and word of mouth, a web application or a B2B e-commerce center, we have your back.

 

Build a Website that Drives Business

Let’s Talk

"The team at Windmill did a great job of listening to our needs and clearly communicating their plan. They were patient with us through the revision process and did a great job of staying on schedule. The final result better fits our evolved company and feedback from customers and prospects has been great! Our new offerings are covered and the site gives us legitimacy in the market. "
Riley HarlanPresident and CEO at Symtec