About Primary Flow Signal
For over 30 years Primary Flow Signal has been producing leading flow meters and associated electronics for thousands of customers. With headquarters in Rhode Island and other facilities throughout the U.S. and Canada, the company is proud to label its products “Made in the USA.”
About Turbines, Inc.
Since 1975, Turbines Inc. has been designing and manufacturing competitively priced, accurate and reliable liquid and cryogenic turbine flow meters, electronic monitors, accessories, and replacement parts. The company’s products are designed for a wide range of applications, including oil and gas, power generation, industrial and cryogenic liquids.
Differentiating the Brands on Application Knowledge and Unequivocal Engineering Expertise
Each of these two websites needed to convey that both companies differentiate themselves in the marketplace through knowledgeable, experienced and professional engineers and technical support staff. In this business, anyone can sell you a part or instrument, but not every firm is staffed by experts that help customers solve complex application engineering problems.
The website content and visual design needed to convince engineers and technical decision-makers that Primary FlowSignal and Turbines, Inc. offered this differentiating expertise. The Primary Flow website is primarily focused on lead generation, while Turbines also offers e-commerce for commonly stocked and specified parts. A tie-in with HubSpot CRM increases marketing automation capabilities for the PFS marketing team in conjunction with Windmill’s website design expertise and ongoing marketing services. The resulting website redesigns have successfully generated an increase in qualified traffic and quality leads.