Communicate the value of your products and services with clarity and precision. Make your website your sales team’s best wingman and surpass the visibility you’ve gotten in the past from trade shows. Increase the bandwidth and expertise of your marketing team. Work to better support sales. Learn the best practices and tactics that best apply to your goals.
Balancing Specifications with Possibilities and Case Studies
Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products or services and the outcome they hope to achieve. Your marketing needs show the value and quality of your offerings while providing sufficient specifications for engineers and technically-minded buyers. Custom or OEM products and services require case studies and detailed information to show how what you’ve done in the past applies to their unique needs, providing trust that you can solve their current problem.
Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.
To achieve higher quality and quantity lead generation, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help businesses in technical and B2B industries, particularly industrial, manufacturing, and industrial automation gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI.
Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Before and After
Windmill Strategy updated Symtec’s visual branding and website to give them an edge over the competition, while helping them clarify their product specifications and form factors. Symtec was able to solidify its position as a market leader. Its web design and brand identity now reflect its dedication to quality and innovation, and has opened up increased visibility online.
They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.
We’ll help you translate technical jargon into a compelling story, and get it to the right people.
With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.
Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.
Windmill Strategy creates digital marketing strategies and websites that turn visitors into customers.
You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.