Industrial Automation Manufacturing B2B Web Design

Web Design & Digital Marketing for Industrial, Automation, and Manufacturing Companies

We help manufacturing and industrial companies engage technical buyers and senior leaders, while positioning you as a leading supplier. The result: you’ll stand apart from the competition, generate more quality leads, and close more business.

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Industrial, Automation, & Manufacturing Website Design, Internet Marketing & Sales Enablement

Communicate the value of your products and services with clarity and precision. Make your website your sales team’s best wingman and surpass the visibility you’ve gotten in the past from trade shows. Increase the bandwidth and expertise of your marketing team. Work to better support sales. Learn the best practices and tactics that best apply to your goals. 

Upgrade your marketing and increase your impact — starting today.

Balancing Specifications with Possibilities and Case Studies

Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products or services and the outcome they hope to achieve. Your marketing needs show the value and quality of your offerings while providing sufficient specifications for engineers and technically-minded buyers. Custom or OEM products and services require case studies and detailed information to show how what you’ve done in the past applies to their unique needs, providing trust that you can solve their current problem.

Contact Us to Learn How

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help businesses in technical and B2B industries, particularly industrial, manufacturing, and industrial automation gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI. 

How Can We Help You succeed?

What clients are saying about us...

Testimonials
4.8
Based on 36 reviews
Hailey Gabriel
19:59 05 Mar 20
Amazing business partner as we revised our website and digital strategy. I would recommend them without reservation!
Paul O'Hagan
19:49 05 Mar 20
We're a small business offering specialized services that require a non-standard approach towards our marketing strategies and goals. Windmill Strategy has consistently met our changing demands for website development, powerful marketing techniques and search engine optimization. Over the past 3 years, Windmill Strategies has continued to shine with innovative quarterly traffic and lead summaries that allow us to focus on our goals and really give us an edge in a competitive market. They're a great team!
Charles Hart
17:10 21 Feb 20
Windmill was great to work with, and I loved the results. Really good experience and I'd recommend them highly.
Steve Hedlund
20:30 14 Jan 20
MMPA worked with Windmill Strategy (formerly Windmill Design) on a refresh of our logo and a much-needed redesign of our website. As our organization has continued to evolve, the Windmill team helped guide our strategy to engage our audience more deeply. We love the new logo; the website better connects members to our content; navigation is user-friendly, and we're more easily discovered online. Windmill was great to work with, and they took the time to understand what we needed.
Mark Johnson
20:51 10 Jan 20
We worked with Windmill on a website and logo project. Kathy and the team were great to work with, they listened to our needs, guided us to the best solution, and created a custom website that was right for our business.
Brian Ogren
20:19 10 Jan 20
We leveraged Windmill for their web design and development and had a great experience. Their personalized approach was key to our success. They put the customer first and are always willing to do what is needed to get things done.
Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics

Before and After

Windmill Strategy updated Symtec’s visual branding and website to give them an edge over the competition, while helping them clarify their product specifications and form factors. Symtec was able to solidify its position as a market leader. Its web design and brand identity now reflect its dedication to quality and innovation, and has opened up increased visibility online.

Before

Symtec-Website-Before

After

Symtec-Website-After

They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.
Riley HarlanPresident and CEO at Symtec

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

Windmill Strategy creates digital marketing strategies and websites that turn visitors into customers.

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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