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Modern Digital Marketing and Website Design for Industrial, Automation, and Manufacturing Companies

We help manufacturing and industrial companies identify and engage technical buyers and senior leaders with persuasive and effective marketing tactics that help position you as a leading supplier in your industry segment. The result: you’ll stand apart from your competitors, generate more leads and proposals, and close more business.

Websites & Digital MarketingCase Studies

Industrial and Manufacturing Digital Marketing, Website Design & Development Solutions

Communicate the value of your products and services with clarity and precision. Increase the bandwidth and expertise of your marketing team. Work to better support sales. Learn the best practices and tactics that best apply to your goals. Upgrade your marketing. Increase your impact. Get more done, starting today.

Balancing Specifications with Possibilities and Case Studies

Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products or services and the outcome they hope to achieve. This puts the burden on you to show the value of your offerings while providing sufficient specifications for engineers and technically-minded buyers. Custom and OEM products and services require case studies and detailed information to show how what you’ve done in the past applies to their unique needs.

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Your customers, just like your business, are technical, sophisticated, and full of great surprises. Your marketing needs to reflect this.

We help amazing businesses in numerous technical and B2B industries including industrial, manufacturing, industrial automation, technology, among others reach the absolute pinnacle of their marketing potential. In order to fuel stronger lead generation and retention, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies.

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Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics

Before and After

Windmill Strategy created visual branding that gave Symtec an edge over the competition, while helping them tell the most important parts of their story. Symtec was able to solidify its position as a market leader. Its website design and brand identity now reflect its dedication to quality and innovation.

Before

Symtec-Website-Before

After

Symtec-Website-After

"The team at Windmill did a great job of listening to our needs and clearly communicating their plan. They were patient with us through the revision process and did a great job of staying on schedule. The final result better fits our evolved company and feedback from customers and prospects has been great! Our new offerings are covered and the site gives us legitimacy in the market. "
Riley HarlanPresident and CEO at Symtec

Windmill Strategy has the expertise to translate technical jargon into a compelling story.

With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

MAKE SALES AND MARKETING YOUR COMPETITIVE EDGE

What clients are saying about us...

Testimonials
4.9
Based on 25 reviews
Tom Richert
19:20 10 Sep 19
We enjoy working with Jackson and the team at Windmill. They are a valuable partner in keeping our digital communications a vital way of staying connected with the industry.
Kevin Wiersma
21:04 11 Jul 19
Responsive, quality work, seeks to understand, valued partner
Tom Monette
18:38 11 Jul 19
We have been working with Windmill Strategy for 4 months on a complete ground up web design and all new marketing collateral. The Windmill team has proven to be an experienced and effective partner in the Med Devices space to accomplish our corporate goals in a compressed timeline without sacrificing quality. We are medical device company and our products are technical and need good supporting writing and visual support. Windmill Strategy has done an excellent job in ensuring our company branding and message resonates with our customers. They LISTEN and DELIVER high quality work.
Kent Fichtner
15:29 03 May 19
I have been working with the people at Windmill Design for a few years. We first moved our website site to them for hosting. It was extremely simple and Kathy and her team were consummate professionals. I had many bad experiences with other companies charging a huge amount and giving us no help.We are now working on a brand new website and every meeting and email I have had with them has been proactive. They are always prepared and ready to go (they also answer really strange questions about capabilities of what websites can do).I plan to keep our business with them and as projects come up, use them for assistance.Thank you,Kent
Claire Sasse
17:24 09 Apr 19
We've been working with Windmill Design for several months now on a variety of projects and it's been an overall positive experience. Jackson is an outstanding communicator and has been quick to resolve any problems. We really appreciate our partnership and look forward to working together more in the future.
Ryan Durry
14:56 08 Jun 18
We have used Windmill for several years for design and web work on one of our biggest events, and they are always phenomenal. Their whole team excels at working with the variety of stakeholders we bring to the table, and really tries to understand our needs and bring out the best in every project. Their ability to operate within difficult circumstances or criteria, integrate with our team, and consistently deliver beautiful work is absolutely second to none.

Windmill Strategy creates digital marketing strategies and websites that turn visitors into customers.

You want to get the right traffic to your site. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan leverages web design, SEO, and content marketing efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Let’s build a better solution together