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Modern Digital Marketing and Web Design for Industrial, Automation, and Manufacturing Companies

We help manufacturing and industrial companies identify and engage technical buyers and senior leaders with persuasive and effective marketing tactics that help position you as a leading supplier in your industry segment. The result: you’ll stand apart from your competitors, generate more leads and proposals, and close more business.

Websites & Digital MarketingCase Studies

Industrial and Manufacturing Digital Marketing, Web Design & Development Solutions

Communicate the value of your products and services with clarity and precision. Increase the bandwidth and expertise of your marketing team. Work to better support sales. Learn the best practices and tactics that best apply to your goals. Upgrade your marketing. Increase your impact. Get more done, starting today.

Balancing Specifications with Possibilities and Case Studies

Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products or services and the outcome they hope to achieve. This puts the burden on you to show the value of your offerings while providing sufficient specifications for engineers and technically-minded buyers. Custom and OEM products and services require case studies and detailed information to show how what you’ve done in the past applies to their unique needs.

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Your customers, just like your business, are technical, sophisticated, and full of great surprises. Your marketing needs to reflect this.

We help amazing businesses in numerous technical and B2B industries including industrial, manufacturing, industrial automation, technology, among others reach the absolute pinnacle of their marketing potential. In order to fuel stronger lead generation and retention, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies.

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Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics

Before and After

Windmill Strategy created visual branding that gave Symtec an edge over the competition, while helping them tell the most important parts of their story. Symtec was able to solidify its position as a market leader. Its web design and brand identity now reflect its dedication to quality and innovation.

Before

Symtec-Website-Before

After

Symtec-Website-After

"The team at Windmill did a great job of listening to our needs and clearly communicating their plan. They were patient with us through the revision process and did a great job of staying on schedule. The final result better fits our evolved company and feedback from customers and prospects has been great! Our new offerings are covered and the site gives us legitimacy in the market. "
Riley HarlanPresident and CEO at Symtec

Windmill Strategy has the expertise to translate technical jargon into a compelling story.

With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

MAKE SALES AND MARKETING YOUR COMPETITIVE EDGE

What clients are saying about us...

Testimonials
4.8
Based on 32 reviews
Steve Hedlund
20:30 14 Jan 20
MMPA worked with Windmill Strategy (formerly Windmill Design) on a refresh of our logo and a much-needed redesign of our website. As our organization has continued to evolve, the Windmill team helped guide our strategy to engage our audience more deeply. We love the new logo; the website better connects members to our content; navigation is user-friendly, and we're more easily discovered online. Windmill was great to work with, and they took the time to understand what we needed.
Mark Johnson
20:51 10 Jan 20
We worked with Windmill on a website and logo project. Kathy and the team were great to work with, they listened to our needs, guided us to the best solution, and created a custom website that was right for our business.
Brian Ogren
20:19 10 Jan 20
We leveraged Windmill for their web design and development and had a great experience. Their personalized approach was key to our success. They put the customer first and are always willing to do what is needed to get things done.
Harry Samuel
19:23 08 Nov 19
Great people who will make a difference in marketing your products and services.
Mark Redenius
18:00 22 Oct 19
Our experience with Windmill has shown them to be highly competent, responsive, professional, polite and most of all effective. They were tasked with designing and implementing a website with more technical requirements than most and I am very satisfied with their results. Highly recommended!
Cindy DeJesus
17:25 22 Oct 19
I was tasked at my job to find a website design team to give us a complete new makeover. We are an Engineering/Manufacturing company with 4 sister companies. I interviewed several different companies but as soon as I spoke with Kathy, I knew I had found the right folks for the job! Because we are a specialized engineering/manufacturing company, not everyone knows how our products work. Marketing a restaurant or selling t-shirts is easy. Specialized products, not so much. Unlike other companies, Windmill provided us with a report at the initial quoting phase with statistics and comparisons of our competitors in our industry. We were completely blown away at their attention to detail and it's carried over from beginning to the end. We've just launched our website a few days ago and there's no way we would've been as successful if we hadn't hired them. Note: I was advised by many to look for a local marketing firm since we're based in Rhode Island and Windmill is based in Minnesota. I can say that hiring local really doesn't matter and you shouldn't be worried if you've found a trusted source like Windmill Strategy. The online meetings has been absolutely great. They have great tools that make it easy to input your information that helps keep everything organized. Jackson was our project manager and helped us to stay on top of the schedule and sent friendly reminders and scheduled regular phone call updates. Jen is the queen of design and she is very good at capturing what you describe on paper. Matt is their copywriter and he was able to capture of essence, tone and vibe we wanted on our site to the T.If you're looking for a website design and strategy company to increase your traffic flow while updating your company's brand or starting from scratch, let Windmill Strategy handle it for you. You'll be soooo glad you did! Cindy DejesusPrimary Flow Signal, Inc.

Windmill Strategy creates digital marketing strategies and websites that turn visitors into customers.

You want to get the right traffic to your site. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan leverages web design, SEO, and content marketing efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Let’s build a better solution together