Industrial Automation Manufacturing B2B Web Design
Web Design & Digital Marketing for Industrial, Automation, and Manufacturing CompaniesWe help manufacturing and industrial companies engage technical buyers and senior leaders, while positioning you as a leading supplier. The result: you’ll stand apart from the competition, generate more quality leads, and close more business.Schedule a call to learn more

INDUSTRIAL, AUTOMATION, & MANUFACTURING WEBSITE DESIGN, INTERNET MARKETING & SALES ENABLEMENT

Communicate the value of your products and services with clarity and precision. Make your website your sales team’s best wingman and surpass the visibility you’ve gotten in the past from trade shows. Increase the bandwidth and expertise of your marketing team. Work to better support sales. Learn the best practices and tactics that best apply to your goals. 

Upgrade your marketing and increase your impact — starting today.

Balancing Specifications with Possibilities and Case Studies

Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products or services and the outcome they hope to achieve. Your marketing needs show the value and quality of your offerings while providing sufficient specifications for engineers and technically-minded buyers. Custom or OEM products and services require case studies and detailed information to show how what you’ve done in the past applies to their unique needs, providing trust that you can solve their current problem.

Contact Us to Learn How

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help businesses in technical and B2B industries, particularly industrial, manufacturing, and industrial automation gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI. 

How Can We Help You succeed?

What clients are saying about us...

Testimonials
David Wiegand
20:46 04 Jan 22
 We initially chose Windmill because of their depth of experience in helping industrial and manufacturing clients through similar website and marketing projects. They were big enough to get the job done yet small enough to give us great attention to detail and our account. Our new website has received lots of positive comments from the team and our announcement on LinkedIn, and we're very excited to start seeing traction with attracting qualified leads through our ongoing marketing work together.
Murray Fussell
23:58 03 Jan 22
Many thanks to the entire Windmill team for leading us through our website project! We especially appreciate Maria for being our guide from start to finish. From the outset of our website project, we were seeking to improve our organic performance, and wanted a partner that had experience in implementing HubSpot. While it's too soon to measure an increase in organic traffic, we have a solid foundation and analytics in place to review and make continuous improvement. A harder to measure outcome of this project is the value added to the internal sales team in the way of more images, links and specs/information available to send to prospective customers.
Doug S
17:16 20 Dec 21
My client is small manufacturer of industrial materials, I looked at a significant number of agencies who have expertise in B2B technical marketing, web design, Wordpress and Hubspot. Windmill was the best choice and our project experience with them proved that out. Our progression through the project was efficient, very well managed and we are happy with our new website. The project team was professional and responsive. Now our challenge is to improve our SEO position and drive more organic traffic. I look forward to working with Windmill's marketing team to lift organic traffic above our historical baselines.
Omar Ilsever
16:04 17 Dec 21
The team at Windmill is fantastic! When we setout to build our new site, the objective was to build a simple, clean website that better established our newer division in the market , and Windmill delivered just that. Communication with Windmill was far better than past experiences, and we were very satisfied with Emily and the team throughout the project. I've launched several websites over the last 16 years and this was one of, if not, the best website experiences I've worked on. Thank you for your assistance and service!
Diane Govenat
16:51 08 Dec 21
Windmill is great to work with - they were very patient as we stretched out our website redesign to a much longer schedule than originally anticipated. The entire team is very responsive and creative. They listen and provide great customer service. I would highly recommend Windmill!
Brad Henry
18:19 02 Dec 21
I’ve really enjoyed working with Windmill and hands down have been the best technical/website partner I’ve worked with. I wouldn’t have been successful at TPGi without their knowledge, hard work, and creative problem-solving capabilities.
Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics

Before and After

Windmill Strategy updated Symtec’s visual branding and website to give them an edge over the competition, while helping them clarify their product specifications and form factors. Symtec was able to solidify its position as a market leader. Its web design and brand identity now reflect its dedication to quality and innovation, and has opened up increased visibility online.

Before

Symtec-Website-Before

After

Symtec-Website-After

They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.
Riley HarlanPresident and CEO at Symtec

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

Windmill Strategy creates digital marketing strategies and websites that turn visitors into customers.

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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