Industrial Manufacturing Marketing Agency | Windmill Strategy

Industrial B2B web design consultants for a user experience that converts visitors into customers

Web Design & UX Design

Your website is your most visible brand asset and the hub of your marketing program. To drive sales, your site must provide clear information, generate trust, and engage visitors through an elegant user experience (UX) and compelling content.

Through custom web design practices, we balance your site’s visual design look-and-feel with modern usability and SEO principles to create smooth interactions for prospects, customers, marketers, and website admins. 

Custom design also means your B2B industrial or manufacturing website won’t look anything like your competitors’ sites. We design your website to reflect your brand’s look — not “hammer” a template that gets you close. 

We’ll create user experiences (UX) that quickly orient visitors to what you offer, capture their interest, gain trust, and guide them to the content they seek. When this happens, you’ll convert more prospects into sales.

Quality B2B Web Design Creates a High-Performance User Experience

Our UX strategists understand how technical audiences — engineers, scientists, or surgeons — interact with websites. We look closely at user flows and information- finding patterns to optimize how visitors locate information and navigate your website. These insights and findings influence the site’s final design and functionality.

Moreover, to create websites that attract and captivate your audience, we build them so anyone can maintain the content. The result: you won’t get frustrated when your team has to update content. The process is easy!

Responsive Design

Our web design process focuses on the browser sizes that your customers use most while ensuring a seamless experience on all sizes and devices.

Custom Website Design

Most technical and industrial companies wouldn’t expect one-size-fits-all services or off-the-shelf products to fulfill every customer’s needs. In the same way, we steer away from off-the-shelf designs and functionality. We’ll collaborate to create a work scope that fits your unique website needs while knowing when it doesn’t make sense to reinvent the wheel. Our flexible process produces excellent results that meet your goals and provide a clear ROI.

The Web Design Process

The design process begins with a collaborative meeting to discuss your business goals, target audience, and website functionality. We guide the web design and development process through user experience and site architecture (sitemaps, wireframes), visual design, content strategy, copywriting, SEO, web development and hosting.

Our web designers work alongside our web developers, collaborating every step of the way. A few of these steps include initial brainstorming and testing on multiple browsers, phones, and tablets to ensure user experiences are intuitive and without frustration. 

Features and functionality such as responsive design, CSS3 animations, HTML5, CRM integrations, Google Maps integrations and lead generation forms are always considered from user experience, visual and development perspectives.  The goal is to strike a balance of superior user experience and unique visual design.

The scope can range from small microsites and landing pages to robust e-commerce websites — and anywhere in-between.

Common Features

  • GDPR and CCPA Compliance
  • WCAG ADA Compliance
  • HIPAA Compliant solutions
  • WordPress Website Security & Maintenance
  • Managed Cloud Hosting
  • APIs and Integrations

Common Integrations

  • HubSpot
  • Salesforce
  • Various CRM, ERP, Accounting tools
  • Pardot
  • MailChimp
  • Constant Contact
  • Custom API
  • And many more

Common Platforms and Frameworks

  • WordPress
  • Concrete5
  • Shopify
  • HubSpot
  • BigCommerce
  • Magento
  • WooCommerce
  • Laravel
  • LAMP (Linux, Apache, MySQL, PHP)
  • APIs and Integrations
  • Custom Development

Looking for a strategic partner to help you create a website that converts your prospects into customers and drives sales? Let’s Talk