Digital Marketing & Web Development Whitepapers

Whitepapers

B2B Website Strategy for Lead Generation

Whether it’s time for a complete redesign or you intend to make agile improvements over time, these eight principles are proven ways to guide the process of turning your website into a lead-generating business engine.

Your B2B Sales & Marketing Flywheel — From Website to Leads and Closed Deals

The role of marketing, including marketing works with sales within B2B companies has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles.

High-Performance B2B Digital Marketing Programs and Websites: How to Do More with Less

From our experiences helping scores of marketing and sales leaders across multiple B2B industries, we’ve found their marketing challenges and goals to be nearly identical.

Choosing the Best B2B E-Commerce Platform for Your Company

B2B technology and industrial companies are adopting affordable, yet robust e-commerce platforms in record numbers. To be sure, as more companies look to e-commerce to add new channels of distribution,…

OEM Digital Marketing and SEO Leads to Success for Manufacturer

This leader in extruded window and door seals wanted to expand its business into new markets such as refrigeration and lighting. It chose digital agency Windmill Strategy to develop a…