Your offerings are complex, and often have complicated offerings and buying cycles. Windmill has the industry experience to communicate the value of your expertise and your services with clarity, differentiating you from competitors. Upgrade your marketing. Contact us today
B2B Marketing Takes a Different Approach
Long sales cycles, unique buyer journeys, and custom products are commonplace for B2B companies. These challenges are a stark contrast to the retail world where sales cycles and engagements happen quickly. Your prospects aren’t typically ready to buy on the first visit, so how do you keep them engaged? Online marketing and user experience can have a significant impact on how often people return to your site. We can help, contact us to learn how.
Your customers, just like your business, are technical, sophisticated, and full of great surprises. Your marketing needs to reflect this.
We help amazing businesses in numerous technical and B2B industries including engineering, consulting and training, industrial automation, technology, big data, artificial intelligence, custom software creators, supply chain and logistics among others reach the absolute pinnacle of their marketing potential. In order to fuel stronger lead generation and retention, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies.
"Thank you for all the support your team has given us with our website! It’s been fantastic we plan to keep our business with you guys for a long time."
Before and After
Windmill Strategy worked with LeanProject to refresh its brand and demonstrate its leadership in the lean movement. This was further supported with social media integrations and lead generation tools to ensure the new site achieves the highest ROI possible.
How Windmill Design Meets the Challenge of B2B Marketing
Our process adapts to the needs of your industry, your customers, and your unique marketing goals. For example, B2B websites require a smooth user experience that targets multiple types of buyers in various stages of the buying cycle, and engaging content that positions them as experts and helps get the initial conversation going. At Windmill Strategy, we don’t use an off-the-shelf template and try to cram you into it. We create custom experiences that follow best practices for B2B marketing, giving you a laser focus on traffic that reflects your best customers and a modern website that meets the challenge.
Understanding business frameworks can be essential to creating marketing tools that speak to other businesses. At Windmill, we understand and use processes like EOS® (“Traction”). For clients using this system, reviewing the VTO allows us to understand the cohesive vision behind your business before starting our work together. Then we layer this vision into the design, writing, and development of all your marketing tools.
"I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you."
Windmill Strategy has the expertise to translate technical jargon into a compelling story.
A challenge for B2B technical services, engineering and consulting is driving the right traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.