Minneapolis web design for B2B

Web Design & Digital Marketing for Engineering, Technology, Technical Consulting, B2B Services

We help technology, engineering, technical consulting and other B2B companies engage technical influencers and C-level decisionmakers, while positioning you as a leader in your field. You’ll stand apart from the competition, generate more quality leads, and close more business.

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Engineering, Technology and Technical Consulting Web Design, Web Development, ABM and Digital Marketing

Your offerings are complex, while buying cycles are long and complicated. Windmill has the industry experience to communicate the value of your expertise and your services with clarity, differentiating you from competitors. Your website can become your sales team’s best wingman and help you exceed the visibility you’ve gotten in the past from conferences or events.

Upgrade your marketing and increase your impact — starting today.

B2B Marketing Takes a Different Approach

Long sales cycles, unique buyer journeys, custom products and customized, expertise-driven service offerings are commonplace for B2B companies. These challenges are a stark contrast to the retail world where sales cycles and engagements happen quickly. Your prospects aren’t typically ready to buy on the first visit, so how do you keep them engaged? Online marketing and user experience can have a significant impact on how often people return to your site.

We can help. Contact us to learn how.

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation, you need to engage specific niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help businesses in technical and B2B industries, including engineering, consulting and training, industrial automation, technology, big data, artificial intelligence, custom software creators, supply chain and logistics companies gain market share and surpass the competition through modern marketing, with nimble strategies that prioritize your ROI. 

How Can We Help You succeed?

I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers

Before and After

Windmill Strategy worked with LeanProject to refresh its brand and demonstrate its leadership in the lean movement. This was further supported with social media integrations and lead generation tools to ensure the new site achieves the highest ROI possible. Marketing automation and email marketing, supported by our team, keeps a niche audience engaged.

Before

After

A Process Designed to Meet the Challenge of B2B Marketing

Our process adapts to the needs of your industry, your customers, your unique marketing goals and ROI. B2B websites require an engaging user experience that targets multiple types of buyers in various stages of the buying cycle, and engaging content that positions you as experts and helps get the initial conversation going. Rather than using off-the-shelf templates or one-size-fits-all marketing strategies, we create custom experiences that follow best practices for B2B marketing, tailoring to your unique needs. Our process revolves around a laser focus on the traffic that reflects your best customers and a modern website that meets the challenge.

Understanding business frameworks can be essential to creating marketing tools that speak to other businesses. At Windmill, we understand and use processes like EOS® (“Traction”). For clients using this system, reviewing the VTO allows us to understand the cohesive vision behind your business before starting our work together. Then we layer this vision into the design, writing, and development of all your marketing tools.

Make Marketing Your Competitive Edge

What clients are saying about us...

Testimonials
4.8
Based on 38 reviews
Visualz
18:32 13 Aug 20
When we were on the hunt for a new web development partner, it was really important for us to find a team that would also act as a strategic partner. A lot of organizations are really strong in one or the other, but it's rare to find both. Windmill is that rare find!In addition to their expertise in development, SEO, digital marketing, etc., they truly think big picture. They take time to get to know your business and customers. They ask the right questions. They challenge where necessary. They work alongside you as an extension of your team and bring an incredible amount of value.Specific shout outs:Jackson is our Account Manager, and he's been phenomenal from the start. We've thrown all sorts of things his way, and he's managed to catch every single one of them, organize and delegate, and put a plan of action in place that's easy to understand. (Not an easy task).James is our lead developer, and he crushes it every time. From small changes to building wireframes and mapping out large transformations, he takes something so over our heads and makes it look easy.Karen has helped us understand SEO in a new way. You can read a thousand articles and blog posts, but nothing compares to someone walking you through it and applying it to your own brand. She's helped us optimize hundreds of products (that are now proudly appearing in search results) and get our Google and social ads up and running!Kathy is a great leader with an outstanding team. I can't say enough good things about them. They're truly changed our business for the better.
Cassie McKenzie
16:01 07 Aug 20
I would HIGHLY recommend Windmill for all website design and marketing. They are a great company to work with. All staff is very knowledgeable and very responsive! They stick to their timeline, and final cost was within estimated budget. We are very excited with our new website.
Hailey Gabriel
19:59 05 Mar 20
Amazing business partner as we revised our website and digital strategy. I would recommend them without reservation!
Paul O'Hagan
19:49 05 Mar 20
We're a small business offering specialized services that require a non-standard approach towards our marketing strategies and goals. Windmill Strategy has consistently met our changing demands for website development, powerful marketing techniques and search engine optimization. Over the past 3 years, Windmill Strategies has continued to shine with innovative quarterly traffic and lead summaries that allow us to focus on our goals and really give us an edge in a competitive market. They're a great team!
Charles Hart
17:10 21 Feb 20
Windmill was great to work with, and I loved the results. Really good experience and I'd recommend them highly.
Steve Hedlund
20:30 14 Jan 20
MMPA worked with Windmill Strategy (formerly Windmill Design) on a refresh of our logo and a much-needed redesign of our website. As our organization has continued to evolve, the Windmill team helped guide our strategy to engage our audience more deeply. We love the new logo; the website better connects members to our content; navigation is user-friendly, and we're more easily discovered online. Windmill was great to work with, and they took the time to understand what we needed.
I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers

Turn Technical Jargon into Compelling Stories

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync, your business will flourish.

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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