Minneapolis web design for B2B

Web Design & Digital Marketing for Engineering, Technology, Technical Consulting, B2B Services

We help technology, engineering, technical consulting and other B2B companies engage technical influencers and C-level decisionmakers, while positioning you as a leader in your field. You’ll stand apart from the competition, generate more quality leads, and close more business.

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Engineering, Technology and Technical Consulting Web Design, Web Development, ABM and Digital Marketing

Your offerings are complex, while buying cycles are long and complicated. Windmill has the industry experience to communicate the value of your expertise and your services with clarity, differentiating you from competitors. Your website can become your sales team’s best wingman and help you exceed the visibility you’ve gotten in the past from conferences or events.

Upgrade your marketing and increase your impact — starting today.

B2B Marketing Takes a Different Approach

Long sales cycles, unique buyer journeys, custom products and customized, expertise-driven service offerings are commonplace for B2B companies. These challenges are a stark contrast to the retail world where sales cycles and engagements happen quickly. Your prospects aren’t typically ready to buy on the first visit, so how do you keep them engaged? Online marketing and user experience can have a significant impact on how often people return to your site.

We can help. Contact us to learn how.

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation, you need to engage specific niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help businesses in technical and B2B industries, including engineering, consulting and training, industrial automation, technology, big data, artificial intelligence, custom software creators, supply chain and logistics companies gain market share and surpass the competition through modern marketing, with nimble strategies that prioritize your ROI. 

How Can We Help You succeed?

I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers

Before and After

Windmill Strategy worked with LeanProject to refresh its brand and demonstrate its leadership in the lean movement. This was further supported with social media integrations and lead generation tools to ensure the new site achieves the highest ROI possible. Marketing automation and email marketing, supported by our team, keeps a niche audience engaged.

Before

After

A Process Designed to Meet the Challenge of B2B Marketing

Our process adapts to the needs of your industry, your customers, your unique marketing goals and ROI. B2B websites require an engaging user experience that targets multiple types of buyers in various stages of the buying cycle, and engaging content that positions you as experts and helps get the initial conversation going. Rather than using off-the-shelf templates or one-size-fits-all marketing strategies, we create custom experiences that follow best practices for B2B marketing, tailoring to your unique needs. Our process revolves around a laser focus on the traffic that reflects your best customers and a modern website that meets the challenge.

Understanding business frameworks can be essential to creating marketing tools that speak to other businesses. At Windmill, we understand and use processes like EOS® (“Traction”). For clients using this system, reviewing the VTO allows us to understand the cohesive vision behind your business before starting our work together. Then we layer this vision into the design, writing, and development of all your marketing tools.

Make Marketing Your Competitive Edge

What clients are saying about us...

Testimonials
Christine Olson
16:30 08 Jun 21
The Windmill team was just what our medium sized industrial company needed! They are a true extension of our team who shared our vision and had the resources to get things done. I especially appreciate their willingness to coach us when we want to learn and be self sufficient. Our new website is bringing in leads and we have plans to use them for more projects.
Alexandra Thrond
15:56 19 May 21
Worked with Windmill on our new website and couldn't be happier. They kept the project moving along with our timelines, and were very professional. Seemed to read our minds with the creative design aspects!
Todd Bauernfeind
19:43 16 Apr 21
I've been working with Windmill since last July, we needed a way to reach more customers. They have revamped our website optimized our SEO and ran countless campaigns for us. The results of this work have been tremendous, they really know what they are doing. It is also a great group to work with.
Marissa Sapega
15:47 16 Apr 21
Windmill was absolutely amazing to work with. We had a massive project (rebranding, complete site rebuild) and everything needed to be accessible. Windmill was the best firm we could have hoped for to partner with. They were consistently responsive, accommodating, eager to help, and very knowledgeable. I would work with them again, no question!
Sarah Brouillard
17:06 01 Feb 21
Windmill is the perfect combination of a personal and professional team. I enjoy their collaborative approach to website work and the final results they produce are gorgeous.
Charles Lapensėe-Lafond
03:33 26 Jan 21
(Translated by Google) I spoke with a member of the team. He masters his subject perfectly and is very professional. It inspires me confidence.(Original)J'ai discuté avec un membre de l'équipe. Il maîtrise parfaitement son sujet et est très professionnel. Cela m'inspire confiance.
Rebecca Johnson
17:37 04 Jan 21
Windmill Strategy is an excellent partner for any and all branding, marketing, and website design/development needs. We hired Windmill to update the logo and create a website for the Childhood Cancer and Leukemia International Consortium (CLIC) and CLIC Foundation. They did an outstanding job on both counts and we are incredibly pleased with the final products. Our new logo and website are innovative and aesthetically appealing, while simultaneously bringing our mission and purpose to life. All of the Windmill staff members were a pleasure to work with from concept to execution, and it truly was a collaborative process. Additionally, they have continued to provide outstanding service after the launch of our website. We would like to congratulate Kathy Mrozek for assembling such a knowledgeable, talented, and professional team including Jackson Kelly, Trevor Lucking, Jen Brigham, Paul Waxlax, James Grumish, Ivan Trushin, and others.Becky Johnson, CLIC Program Manager and CLIC Foundation Executive DirectorLogan Spector, CLIC Chair and CLIC Foundation President and Director
Justin Rattner
18:16 28 Dec 20
Windmill did an excellent job developing our company's website. They were highly-organized, cost-effective, and able to maintain a strict project guideline. Windmill was extremely responsive throughout the entire project and their team's expertise and wide-base of knowledge played a critical role in our successful "refresh & relaunch".
William Erickson
18:45 21 Dec 20
I have worked with Windmill over the past 9 months on branding, marketing and a full website design. This group has been absolutely phenomenal to work with. From the first meeting through implementation of each project it as been first class along the way. The team stays engaged and helps you walk through all of the different steps and options. I can't recommend them enough for their work!
Visualz
18:32 13 Aug 20
When we were on the hunt for a new web development partner, it was really important for us to find a team that would also act as a strategic partner. A lot of organizations are really strong in one or the other, but it's rare to find both. Windmill is that rare find!In addition to their expertise in development, SEO, digital marketing, etc., they truly think big picture. They take time to get to know your business and customers. They ask the right questions. They challenge where necessary. They work alongside you as an extension of your team and bring an incredible amount of value.Specific shout outs:Jackson is our Account Manager, and he's been phenomenal from the start. We've thrown all sorts of things his way, and he's managed to catch every single one of them, organize and delegate, and put a plan of action in place that's easy to understand. (Not an easy task).James is our lead developer, and he crushes it every time. From small changes to building wireframes and mapping out large transformations, he takes something so over our heads and makes it look easy.Karen has helped us understand SEO in a new way. You can read a thousand articles and blog posts, but nothing compares to someone walking you through it and applying it to your own brand. She's helped us optimize hundreds of products (that are now proudly appearing in search results) and get our Google and social ads up and running!Kathy is a great leader with an outstanding team. I can't say enough good things about them. They're truly changed our business for the better.
I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers

Turn Technical Jargon into Compelling Stories

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync, your business will flourish.

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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