Tech,Engineering,Technical

Modern Digital Marketing and Web Design for Tech and Engineering

We help technology, engineering and technical consulting companies identify and engage high-level buyers with persuasive and effective marketing strategies that help position you as a best-in-class provider in your segment. In the process, you’ll stand apart from your competitors, generate more leads and proposals, and close more business.

Websites & Digital MarketingCase Studies

Website & Digital Marketing Solutions for Technology, Engineering and Technical Consulting Services

Your offerings are complex, and often have complicated offerings and buying cycles. Windmill has the industry experience to communicate the value of your expertise and your services with clarity, differentiating you from competitors. Upgrade your marketing. Contact us today.

B2B Marketing Takes a Different Approach

Long sales cycles, unique buyer journeys, and custom products are commonplace for B2B companies. These challenges are a stark contrast to the retail world where sales cycles and engagements happen quickly. Your prospects aren’t typically ready to buy on the first visit, so how do you keep them engaged? Online marketing and user experience can have a significant impact on how often people return to your site. We can help, contact us to learn how.

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Your customers, just like your business, are technical, sophisticated, and full of great surprises. Your marketing needs to reflect this.

We help amazing businesses in numerous technical and B2B industries including engineering, consulting and training, industrial automation, technology, big data, artificial intelligence, custom software creators, supply chain and logistics among others reach the absolute pinnacle of their marketing potential. In order to fuel stronger lead generation and retention, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies.

More about you  Let’s Talk 

"Thank you for all the support your team has given us with our website! It’s been fantastic we plan to keep our business with you guys for a long time."
Brock NolandBrock Noland, phData

Before and After

Windmill Strategy worked with LeanProject to refresh its brand and demonstrate its leadership in the lean movement. This was further supported with social media integrations and lead generation tools to ensure the new site achieves the highest ROI possible.

Before

After

How Windmill Design Meets the Challenge of B2B Marketing

Our process adapts to the needs of your industry, your customers, and your unique marketing goals. For example, B2B websites require a smooth user experience that targets multiple types of buyers in various stages of the buying cycle, and engaging content that positions them as experts and helps get the initial conversation going. At Windmill Strategy, we don’t use an off-the-shelf template and try to cram you into it. We create custom experiences that follow best practices for B2B marketing, giving you a laser focus on traffic that reflects your best customers and a modern website that meets the challenge.

Understanding business frameworks can be essential to creating marketing tools that speak to other businesses. At Windmill, we understand and use processes like EOS® (“Traction”). For clients using this system, reviewing the VTO allows us to understand the cohesive vision behind your business before starting our work together. Then we layer this vision into the design, writing, and development of all your marketing tools.

What clients are saying about us...

Testimonials
4.8
Based on 32 reviews
Steve Hedlund
20:30 14 Jan 20
MMPA worked with Windmill Strategy (formerly Windmill Design) on a refresh of our logo and a much-needed redesign of our website. As our organization has continued to evolve, the Windmill team helped guide our strategy to engage our audience more deeply. We love the new logo; the website better connects members to our content; navigation is user-friendly, and we're more easily discovered online. Windmill was great to work with, and they took the time to understand what we needed.
Mark Johnson
20:51 10 Jan 20
We worked with Windmill on a website and logo project. Kathy and the team were great to work with, they listened to our needs, guided us to the best solution, and created a custom website that was right for our business.
Brian Ogren
20:19 10 Jan 20
We leveraged Windmill for their web design and development and had a great experience. Their personalized approach was key to our success. They put the customer first and are always willing to do what is needed to get things done.
Harry Samuel
19:23 08 Nov 19
Great people who will make a difference in marketing your products and services.
Mark Redenius
18:00 22 Oct 19
Our experience with Windmill has shown them to be highly competent, responsive, professional, polite and most of all effective. They were tasked with designing and implementing a website with more technical requirements than most and I am very satisfied with their results. Highly recommended!
Cindy DeJesus
17:25 22 Oct 19
I was tasked at my job to find a website design team to give us a complete new makeover. We are an Engineering/Manufacturing company with 4 sister companies. I interviewed several different companies but as soon as I spoke with Kathy, I knew I had found the right folks for the job! Because we are a specialized engineering/manufacturing company, not everyone knows how our products work. Marketing a restaurant or selling t-shirts is easy. Specialized products, not so much. Unlike other companies, Windmill provided us with a report at the initial quoting phase with statistics and comparisons of our competitors in our industry. We were completely blown away at their attention to detail and it's carried over from beginning to the end. We've just launched our website a few days ago and there's no way we would've been as successful if we hadn't hired them. Note: I was advised by many to look for a local marketing firm since we're based in Rhode Island and Windmill is based in Minnesota. I can say that hiring local really doesn't matter and you shouldn't be worried if you've found a trusted source like Windmill Strategy. The online meetings has been absolutely great. They have great tools that make it easy to input your information that helps keep everything organized. Jackson was our project manager and helped us to stay on top of the schedule and sent friendly reminders and scheduled regular phone call updates. Jen is the queen of design and she is very good at capturing what you describe on paper. Matt is their copywriter and he was able to capture of essence, tone and vibe we wanted on our site to the T.If you're looking for a website design and strategy company to increase your traffic flow while updating your company's brand or starting from scratch, let Windmill Strategy handle it for you. You'll be soooo glad you did! Cindy DejesusPrimary Flow Signal, Inc.
"I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you."
Mary VancuraSenior Engineer, Beton Consulting Engineers

Windmill Strategy has the expertise to translate technical jargon into a compelling story.

A challenge for B2B technical services, engineering and consulting is driving the right traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

MAKE SALES AND MARKETING YOUR COMPETITIVE EDGE