The Best Engineering Website Design Examples (for AEC, E&D, EPC Companies)
Windmill Strategy specializes in website design and development for engineering companies of all types, as part of our niche focus on industrial & technical companies.
Many of the engineering firms we’ve worked with have a mix of public and private projects being completed.
- Our Top Picks for Engineering Website Design Examples
- SRF Consulting Civil Engineering and AEC Website Redesign
- Progressive Design E&D Website Redesign
- NEI Electrical Power Engineering Website Redesign
- Carlson McCain
- Internal Organization Structure Doesn’t Matter to Your Client
- Refine Your Focus Using an ICP and Personas
- Content Types and Relationships
- Case Studies and Project Examples Are Critical
- SEO Isn’t Always a Priority, Though It Should Be a Component
- Recruiting via Your Engineering Website
- Engineering Website Design Examples In Conclusion:
We most frequently work on website redesign projects with engineering firms that fall into a few categories for which these examples and strategies will apply:
- Architecture, Engineering and Construction (AEC)
- Engineering and Design (E&D)
- Engineering, Procurement and Construction (EPC)
Our Top Picks for Engineering Website Design Examples
Here are some of our most impactful website design examples for engineering firms:
SRF Consulting Civil Engineering and AEC Website Redesign
SRF Consulting (SRF) is a premier planning, design, and engineering firm that offers innovation and quality collaboration to both public and private clients. While they serve clients nationally, the majority of their projects are done within the greater Midwest, more specifically in their home state of Minnesota. When they came to Windmill Strategy to discuss a website redesign, they wanted a strategy that met their goals of improving navigation, gathering leads, and attracting new talent.
SRF wanted a website that had a state-of-the-art, easy-to-navigate appearance to modernize their brand and business while serving as a point of validation in the sales process. They wanted everything updated and modernized: their look and feel, their technology, and their site’s base code. Alongside the aesthetic and functional overhaul, SRF also had a desire to improve its on-page messaging and user engagement.
Progressive Design E&D Website Redesign
Progressive Design a heavy industrial engineering & design consulting firm, was looking for a professional website that would help grow the company and work as a recruiting tool. The old site was outdated and didn’t reflect its capabilities.
Windmill fulfilled its main objective: to create a website that Progressive Design can send to potential clients and hires that shows Progressive Design as a first-class organization that is desirable to do business with or work for.
NEI Electrical Power Engineering Website Redesign
NEI provides world-class electrical engineering solutions that power the next generation of high-voltage infrastructures. NEI tackles all stages from design options to commissioning, as a partner in solving the most complex challenges.
Kimley-Horn is one of the nation’s premier planning and design engineering consultants. This website made the list because of its clean and organized design and layout. The industries they serve are at the forefront of their homepage to allow visitors to self-qualify.
Landform is a site design consulting firm that offers services like civil engineering, landscape architecture, master planning, infrastructure, land surveying and water resources design and management. Their services help municipal and commercial clients with site design and development challenges from Site to Finish®. They wanted help updating their website to be engaging, to highlight their diverse expertise, and to clearly differentiate from the competition. Windmill Strategy helped them tell their story by creating a custom, highly visual layout that created focus around their key differentiators.
Taking into account the power of visuals, Windmill Strategy revamped Landform’s visual presentation sitewide. For example, the homepage, service pages, and the project gallery all made strategic use of photos. Now almost every key element on the page is accompanied by a powerful image. This new design is both engaging and elegant.
Carlson McCain, a full-service engineering consulting firm specializing in environmental, engineering and land surveying services, worked with Windmill Strategy to revamp their website to increase the effectiveness, professionalism and appeal of the firm to potential new hires.
The new site includes an engaging homepage animation that uses photography and typography to visually tell the compelling story of the firm’s rich history and broad services. The homepage showcases fresh content through a news and announcements section and a “from the field” section that utilizes blog functionality, but without the pressure to always be updating a blog.
Internal Organization Structure Doesn’t Matter to Your Client
One of the chief website opportunities we often find in working with our engineering clients is that all too often the website speaks to the internal-facing solution and employee structure, as opposed to its true goal of being laser-focused on how your customer defines and perceives their need.
You don’t want to risk driving your customers away because they are overwhelmed by an unnecessary number of options. As an example, we worked with a civil engineering firm that was organized into 17 departments internally representing each of service areas. In concept, this organization sounds like it may be effective. However, to website visitors unfamiliar with your organization or its structure, options that fail to help them quickly narrow down the category or precise service they’re seeking will create frustration and cause them to leave your site. It also fails to emphasize the areas of business that are most important from a revenue standpoint.
Offering too many options also means you are also much less likely to present relevant content to your prospect, including recent projects that might demonstrate your true expertise and qualify you to help them with their project.
Refine Your Focus Using an ICP and Personas
Your website is the link between a potential client and your company. Your ICP, or target company, and personas, the individuals within them are the people your site is designed to speak to; creating high-level personas before planning a website allows you to more effectively enter their world and present your firm in a way that resonates with them.
You can easily develop personas starting with this list of some job titles for the people that are visiting your website hoping to find solutions to their specific challenges:
- City, state or federal public entities
- Departments of Transportation
- Park and Recreation Departments
- Other public infrastructure or land development
- Private infrastructure or land development
- Manufacturing or industrial facilities
- Construction and utility companies
- Commercial architects
As your potential client, they are concerned with getting answers to their questions and determining if you offer the services they need. Use personas as a tool to help understand their perspective, then use those insights to communicate your firm’s capabilities and potential for creating customized solutions.
Content Types and Relationships
Within your engineering website design, there are a few key buckets of the content we see most frequently:
- Service content (what you do)
- Industries or markets (who you help; you can help anyone but you should strategically market to those you want to attract most)
- Projects or case studies (what you’ve done)
- About or company overview
The majority of your site viewers should visit your homepage, and then may dive deeper into the site via the services or industries/market paths. From there, you should relate content between these various content types, and start to present projects or case studies relevant to specific services or markets to show what you’ve done with other clients and the outcome or impact of that work.
Case Studies and Project Examples Are Critical
Your prospects are seeking technical information and social validation that you’ve helped others like them develop solutions unique to their problem or opportunity.
Your website needs to include case studies showcasing key information related to the projects you’ve completed. Include things like a project overview, challenges and solutions, project location, and other metadata that can help the user feel more confident in reaching out to you.
SEO Isn’t Always a Priority, Though It Should Be a Component
Somewhat unique to engineering firms, we have a lot of clients say that appearing in search results is actually less important than delivering an amazing website user experience based on how they sell. Because there are few firms in the market that can dependably help a client with their specific needs (often including geographical requirements), many firms seeking an engineering service are already familiar with the engineering companies that are capable of helping them.
While the website itself should be as highly functional as possible, we always recommend considering how SEO might help facilitate the sales process to make you appear more forward to prospects during the sales cycle. This will become more important as younger engineers enter the career field and take on positions of leadership for projects within prospective organizations. They will increasingly turn to search for self-service and find a solution provider first, before reaching out to you to start a conversation.
Recruiting via Your Engineering Website
We also hear how important and difficult recruiting qualified engineers has become for the engineering firms we help market. Don’t forget to include a robust and detailed careers “homepage” on your new website. You should offer a skim and dive approach to overview your firm and its benefits to the engineer, and dive deeper into the topics that your best candidates are talking about. BYou should brainstorm what content to include by talking to your HR team about the questions they’re most frequently asked during any interview processes. Additionally, know that a user-friendly, high quality website that informs prospects about your services, capabilities and past projects will be informative to this audience as well.
Engineering Website Design Examples In Conclusion:
Examples of successful engineering websites offer inspiration and ideas that can be applied to your own firm’s site; a few of these key points are worth repeating.
- Clarity is a top priority, especially when marketing complex engineering and design services. Lead with a positioning statement and supporting visuals that resonate with your target audience.
- Incorporate case studies and project examples that illustrate the breadth of your capabilities and experience.
- Claim your space as a thought leader and provide value to site visitors with optimized content, specialized industry news, and useful information.
- Maximize the value of your site as a tool for recruiting engineers.
Accomplishing these goals efficiently with a high level of quality and consistency requires a comprehensive strategy. The website strategy that Windmill Strategy employs to design and develop sites that have the right flow and organization to help increase the number of better qualified, high-caliber leads your engineering firm receives. It all starts with a conversation. If you’re ready to begin, fill out our contact form today and schedule a free consultation.