B2B Environmental Engineering Web Design Case Carlson McCain Featured

Engineering Firm Web Design & Development

A new website to attract talent and customers for an environmental engineering firm

Carlson McCain, a full-service consulting firm specializing in environmental, engineering and land surveying services, worked with Windmill Strategy to revamp their website to increase effectiveness, professionalism and appeal of the firm to potential new hires.

The new site includes an engaging homepage animation that visually tells the compelling story of the rich history and broad services of the firm through photography and typography. The homepage showcases fresh content through a news and announcements section and a “from the field” section that utilizes blog functionality, but without the pressure to always be updating a blog. This section tells the more in-depth stories of how Carlson McCain makes a difference in the way that they approach projects, with both potential clients and potential employees as the intended reader. A predictive-typing people search page allows clients to easily find contact information for their team, while not exposing the entire roster to the world. Windmill designed the entire site with a dynamic mini-header navigation bar that stays with the user the entire time they scroll—making site navigation easy and intuitive. Overall, Windmill redesigned the Carlson McCain website to create a visually appealing site that’s easy to navigate and find relevant information. Subsequent projects included more marketing-focused pieces including printed literature such as service overviews and brochures, as well as SEO/Digital marketing.

Services Utilized

  • UX, Visual Design & Branding
  • Web Design & Development


  • Blog/News
  • WordPress
  • Logo Refresh


  • Increased trust and confidence from new prospective hires
  • Increased overall visibility online

B2B Environmental Engineering Web Design Case Carlson McCain Homepage

B2B Environmental Engineering Web Design Case Carlson McCain Homepage 2

B2B Environmental Engineering Web Design Case Carlson McCain Interior

B2B Environmental Engineering Web Design Case Carlson McCain Mobile


Are you looking for a digital marketing partner that understands the complexities of your industry? Let’s talk today

Windmill Strategy is a web design company & digital marketing agency helping B2B, technical, and engineering companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.