Carlson McCain, a full-service consulting firm specializing in environmental, engineering and land surveying services, worked with Windmill Strategy to revamp their website to increase effectiveness, professionalism and appeal of the firm to potential new hires.
The new site includes an engaging homepage animation that visually tells the compelling story of the rich history and broad services of the firm through photography and typography. The homepage showcases fresh content through a news and announcements section and a “from the field” section that utilizes blog functionality, but without the pressure to always be updating a blog. This section tells the more in-depth stories of how Carlson McCain makes a difference in the way that they approach projects, with both potential clients and potential employees as the intended reader. A predictive-typing people search page allows clients to easily find contact information for their team, while not exposing the entire roster to the world. Windmill designed the entire site with a dynamic mini-header navigation bar that stays with the user the entire time they scroll—making site navigation easy and intuitive. Overall, Windmill redesigned the Carlson McCain website to create a visually appealing site that’s easy to navigate and find relevant information. Subsequent projects included more marketing-focused pieces including printed literature such as service overviews and brochures, as well as SEO/Digital marketing.