Your business’s success has hinged on your team’s hard work and in-depth knowledge. Now, you’re ready to get more from your marketing. Windmill Strategy combines your knowledge with its industry-specific marketing expertise to create an effective marketing engine.
We start every engagement by learning the specifics of your business. Then, we work together to develop a custom plan, execute, and review data from how your actual customers interact with your marketing. A continuous feedback loop allows us to refine, adjust, grow, and amplify your plan. Through this collaborative process, we’ve helped many complex businesses like yours find their marketing edge.
Web Design and Development
Your website is your brand’s most important marketing asset. Whether you’re ready for a full redesign, implementing e-commerce for a small subset of products, or just want to strengthen your existing online marketing presence, Windmill Strategy can help create the most effective site from design to planning to production. Web design & development can include discovery and planning, web design, web development, SEO, messaging & copywriting, e-commerce, accessibility, GDPR compliance, QA, security, hosting, and maintenance.
Digital Marketing
Keeping a full sales funnel is essential for a competitive business. Windmill Strategy builds and executes digital marketing plans that generate leads that grow your business. Digital marketing, inbound marketing and ABM can include lead generation, integrated marketing, copywriting & content marketing, SEO, social, email marketing, PPC/SEM, conversion rate optimization, and agile website improvements.
Branding and Graphic Design
Evolving your brand as your company grows is pivotal to your business’s success. Windmill Strategy has helped many companies strengthen their position in the market through strategic branding and simple, easy to implement updates. Branding and graphic design include brand positioning & key messaging, logo refreshes and brand evolution, infographics, printed collateral, trade show booth materials, sales presentation support.
UX Consulting
You want to get the best use of your company’s resources. We’ll guide you through discovery, strategy, planning, and comprehensive UX audits to create a strategy that focuses on impact and a seamless user experience. UX consulting can include discovery and planning, UX Audits, UX evolution, and Agile execution.
Analytics and Insights
Without data, it’s impossible to improve your marketing. Windmill Strategy empowers businesses to review their marketing performance data on regular intervals, in combination with your insights on the company’s growth goals, to craft a tailored plan for continuous evolution and improvement. Analytics and insights can include site audits, marketing analytics insights and dashboards, content performance analytics, usability testing, security monitoring, A/B split testing, and engagement optimization.
Marketing Automation, CRM & Sales Enablement
Creating true sales and marketing alignment is a challenge. To do it effectively you need to start by getting everyone working toward a common goal, and then implement the CRM and marketing automation tools and practices your team needs to be effective. Windmill Strategy helps align your team and integrate crucial sales enablement technology. Sales enablement can include CRM management, marketing automation technology, sales and marketing alignment, closed-loop reporting, lead scoring, buyer personas, HubSpot management, content development, and building lead nurturing workflows.