Reach out to your audience even more directly with targeted and strategic Search Engine Marketing (SEM) techniques that drive the right visitors to your site.
Nearly 70 percent of industrial marketing leaders are using pay-per-click (PPC) to attract new audiences. PPC campaigns can include text-based search ads as well as display or banner ads. Typically, we build upon the keyword list we created for your on-site SEO plan. This approach results in high-quality, relevant ads that maximize quality scores and minimize acquisition costs. PPC for technical or industrial offerings generally requires a different type of fine-tuning than advertising to consumer audiences. We apply an ABM lens to each campaign, so that we reach the specific subset of B2B buyers that you need to engage and influence — not just overall traffic and clicks.
Sometimes you can’t beat the power of advertising.
Our paid search services are offered in tandem with website design and SEO services, and are highly customized for you and your brand — the smartest approach for you may not be right for our next client. We include research and strategic analysis to hone the right message, the right platform, and the right destination on your website to drive engagement and conversions, maximizing your budget whether it’s large or small. Smart campaigns can only be measured by their effectiveness, so detailed reports that provide valuable insight into your SEM campaign — understandable by people who aren’t necessarily number crunchers — keep your brand and your ROI front-and-center. Tactics include search, display, paid social, remarketing campaigns and other pay-per-click (PPC) options.
Paid search works hand in hand with Search Engine Optimization (SEO), which enhances your site’s visibility in organic search results.
Common platforms: Google Ads, Bing Ads, Google Display Network
To create a custom approach for you, contact us.