As Skyline Medical grew from the startup phase, which targeted investors, to the marketing phase, they needed to present decisionmakers and influencers in the field with easy-to-find, targeted content.
Working closely with this medical device company’s marketing department, we refined the messaging and elevated their entire suite of materials to the next level. All materials highlight the flagship product, The Streamway System, a surgical fluid management system, but are built to scale easily as additional products are added. The website tailors its messaging and organization to three types of audiences: hospital administrators, physicians/surgeons and nurses/technologists, all of which may be decisionmakers and influencers in the purchasing process for surgical suites. The website also integrates with a third-party investor information site. Additional pieces include presentation materials and printed marketing materials.