Also known as: Content Strategy
Content strategy is the ongoing process of translating business objectives and goals into a plan that uses content as a primary means of achieving those goals. Here, as elsewhere, planning and prioritization are key.
Think through the user paths and features noted in earlier principles, and note what content is needed to support them. What content is already in existence in some form and just needs to be updated?
What content is ready to go? What content will need to be created from scratch? What could you do, immediately, working primarily from what is already partially formed?
Key topics in this webinar include how to:
- Learn the key pieces of website content strategy
- Create a prioritized list of needed content types
- Create a plan and accountabilities to jump start content development
- Include SEO keywords in your content and pages
Tune in to hear Windmill Strategy’s founder, Kathy Mrozek, guide you through the significance of the decisions you’ll be making as you lay the groundwork for any industrial website update.