Webinar: The Anatomy of a High-performing B2B Industrial Website

Whether you’ve been in business for decades or you’re new to the industry, your customers will visit your website – regularly. Today’s customers conduct their own due diligence online before they ever consider talking to a potential supplier. Your website is accessible 24/7 and every design detail, functional component, and piece of copy creates an impression, so make it a memorable one.

Key webinar topics include:

• Essential homepage elements that engage, educate, and convert leads
• Thoughtful user experience (UX) decisions that help website visitors easily find information
• Practical call-to-action (CTA) tips for converting MQLs (marketing qualified leads) on your website
• Practical call-to-action (CTA) tips for converting SLQs (sales qualified leads) on your website