Webinar: Knowing Your Audience (ICP & Personas)
There is no one-size-fits-all approach to marketing, especially when marketing complex B2B offerings to niche audiences. If you approach your website and marketing with the idea of casting a wide net, you’ll miss the mark. To be effective, each piece of your marketing needs to be laser focused on attracting, engaging, and converting the specific people who will come to represent your best customers.
Truly knowing your audience is one of the key principles of a great industrial website’s design and strategy.
The first step in building a plan for designing or updating a B2B industrial website is to define the specific needs and your highest priority goals. Decisions that you make in this stage will lay the groundwork for a successful project.
Key topics in this webinar include how to:
- Identify your highest value customer groups and define your ICP
- Learn the key persona patterns for B2B technical companies
- Interview customers to get more detail on what they’re looking for
- Create high level personas