Content performance is one of the most important aspects of your industrial website. At the same time, content can be one of the most time-consuming assets to produce.
Before taking major steps to improve or augment your content—and as part of ongoing efforts to keep your content fresh, relevant and engaging—it’s important to understand how your current content is performing. Knowing where you stand helps you focus your efforts where they matter most. Sometimes a small change can move one of your website pages from the second page of search engine results to the first page, making a big impact on your overall SEO performance. Furthermore, finding patterns in the performance of your current content helps you steer new content toward the best performance possible.
Key topics in this webinar include:
- Setting Goals for Content Performance — Prioritizing Metrics for B2B Industrial Websites
- Choosing your tools to measure content performance
- Pairing analytics with positioning and intent
- Using analytics to prioritize and improve content performance