Webinar: How to Prioritize Features for a Successful Industrial B2B Marketing Website Redesign
Also known as: Managing multiple stakeholders and wishlists, competitor research, prioritization via MoSCoW
Get as much clarity as possible right out of the gate. This will help you avoid scope creep and unwelcome surprises later.
Multiple stakeholders on your team will all want different things, and it can add up to everybody wanting everything. It’ll help to take a step back and remember that the website is meant as a communication and sales tool to appeal to and serve your customers and prospects—it’s not a reflection of your company’s org chart or internal departments.
Key topics in this webinar include how to:
- Plan & prioritize features, while managing team expectations and avoiding scope creep
- Get input from internal stakeholders
- Perform competitive research
- Prioritize and justify your plan according to revenue and business objectives
Tune in to hear Windmill Strategy’s founder, Kathy Mrozek, guide you through the significance of the decisions you’ll be making as you lay the groundwork for any industrial website update.