Marketing Automation, CRM & Sales Enablement

Technology is constantly shifting. At Windmill Strategy we consider the range of options and latest best practices for digital marketing and websites, to craft smart solutions for each unique client situation.

Content and Its Role in Sales Enablement for B2B Industrial Sales & Marketing Teams

As we discussed in our last article on website content and its role in ABM for industrial & technical B2B companies, generating quality content can be resource-intensive. It’s worth your while to make sure that every piece of content is repurposed, amplified, and utilized to its full potential.
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Elements of an Effective B2B Marketing Plan

Marketing encompasses an almost endless array of possibilities. Even in B2B marketing for technical and industrial businesses, it’s not uncommon to get caught up with trends and “shiny objects.” To stay on track, start with a clear marketing strategy, and build a roadmap for executing that strategy with a solid marketing plan.
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