The Best B2B Website Design Examples: B2B Website Examples That Hit the Mark
B2B sales & marketing teams are typically marketing complex product & service offerings to niche audiences with multiple people in any one buying decision, over a long sales cycle.
B2B companies require their website to work harder than most, becoming a high-performing online presence that communicates the value and quality of their offerings, while engaging multiple audiences.
Research has found that nearly three fourths (70%) of a buyer’s journey happens online before they initially reach out to your sales department. That means that your prospects are going online, reading reviews, and seeking out additional educational material to help their decision making. All before they make a single call. The website’s role is more important than ever, in attracting, engaging, and inspiring prospects to reach out to you.
B2B websites designed with a proper flow, organization, and wording can earn the sort of increased lead quality and quantity all companies are hoping for. We’ve gathered a few of our current and all-time favorite B2B web design examples below.
This Year’s Best B2B Website Design Examples
Path Robotics recently launched a state-of-the-art, lead-generating website to introduce its intelligent, industrial robots to the manufacturing industry. Their technical audience was skeptical about Path’s so-called bleeding-edge technology and zero upfront cost pricing model. Path’s new website tells a clear and compelling story of what they offer to their prospects, accompanied by stunning visuals and all the facts & figures that technical audiences need to know before they can take action.
Endress+Hauser is a global leader in measurement instrumentation, services and solutions for industrial process engineering. Their blog, which is a stand-alone website apart from their global website, features robust filtering and allows visitors to filter content by industry, product, or type. This platform creates a flexible, easy-to-use tool for the marketing team to share and repurpose content in new ways. Connections to the company’s Eloqua CRM software allows conversions on gated access forms and subscriptions to flow into a central repository and marketing list.
TPGi is an accessibility solutions provider that works with brands worldwide to help them achieve end-to-end digital asset accessibility. Their website is of course accessible, meeting WCAG 2.1 level AA standards; it also clearly explains the company’s complex offerings in ways that are easy to digest, through a clear and concise homepage that provides an overview of the company’s offerings, a robust mega-dropdown navigation system, and a wealth of resources. Multiple ways to get started are offered, including value-add MQL conversion points such as signing up for a free accessibility scan.
GlobalTranz is one of the country’s leading full-service transportation and logistics providers. Their website features intuitive navigation with dropdown mega menus, strategically placed call-to-action (CTA) buttons, and clear messaging & positioning to help ideal customers find the information they need to take action. In their industry, a variety of customer types might interact with their company in different ways, so separate navigational paths are offered on the homepage and in the main navigation for shippers, carriers, and freight agents.
Murphy Logistics provides innovative warehousing and full 3PL logistics services and solutions driven by enthusiasm to create a positive difference for customers and employees.
Their website of course features in-depth information about their service offerings, but goes the extra mile in including high quality photography that helps to illustrate their services. In-depth content about how they serve various industries provides trust that they know the ins-and-outs of what prospects’ specific needs are in the areas of food, industrial, medical, and consumer goods logistics.
Outsource Consultants is a B2B call center referral and advisory firm. Their website features intuitive navigation, custom graphics and iconography, and interactive tools such as a call center pricing calculator. The homepage serves as a destination point for website visitors from many different origin points, and offers multiple dropdown options to drill down to the area of the website that the website visitor is seeking. The website’s call-to-action(CTA) buttons are strategically placed and an online chat feature allows website visitors to ask questions in real time and receive immediate help. Various types of MQL-generating content from whitepapers to videos, to blog posts engage and educate website visitors and serve as a resource for the sales team.
White Oak Security, Inc. is a B2B consulting and services firm that defends any organization with networked computers from all forms of malicious threats. Their website features intuitive navigation, well-placed call-to-action(CTA) elements, and branded messaging & positioning throughout the site, including an easy-to-understand description of their services, for technical and non-technical audiences alike. The blog content is well-written using SEO best practices and customer-centric positioning. Overall, this B2B website is sleek, modern and provides a professional, intuitive user experience.
Past Years’ Best B2B Website Design Examples
MISCO Speakers designs and manufactures hundreds of different speakers for every audio application. They are recognized as the only audio manufacturer in the country that provides product design, prototyping, and testing under the same roof—a complete end-to-end experience.
MISCO’s website handles two major lines of their business – custom solutions for their OEM market, and off-the-shelf products for small batches and prototyping. The B2B-focused website features robust filtering and offers comprehensive product specifications for its technical audiences, including a customizable “feature compare” function, which includes a sound wave visualization capability powered by Highcharts.
phData focuses on solving real-world business data and analytics problems with the best cloud platforms and products. The design of their B2B website features straightforward navigation, clear call-to-action(CTA) prompts, and diverse MQL-focused content types from videos, to ebooks, to whitepapers. Modular elements make it easy for non-technical users to style content, and infographics help quickly convey complex processes.
Docunet provides B2B digital printing and binding, finishing and folding, and other specialty print services to highly regulated industries, such as medical devices, life sciences, and manufacturing. Their website features intuitive navigation, helpful industry resources such as a paper weight conversion table, and the option to upload design files directly to the site. The messaging is clear and the call-to-action prompts direct website visitors to the information they need and a chat feature enables them to get real time help.
The Vomela Companies
The Vomela Companies is a B2B national-scale printer providing complete and customizable end-to-end visual communication for various industries. Their website features clear messaging & positioning, intuitive navigation with dropdown mega-menus that quickly and easily conveys multiple service lines and capabilities, and valuable user content including blogs, videos, and tools & guides. Their brand is infused throughout their website from the messaging, graphic elements, and professional photography. Their gallery and case study pages give the website visitor a holistic look at the behind the scenes process to produce incredible visual experiences.
Plexus International is a global leader in offering comprehensive software application and development services to meet the unique needs of global industrial manufacturing supply chain orgs. The services they offer are both complex and customizable. Because of this, they need a B2B website design that is informative and shows the breadth of their offerings in a way that’s simple to understand, and guides website visitors toward taking the next step.
Plexus International’s website made it on this list because they go out of their way to use their website to connect with customers and prospects alike. They offer advanced ecommerce logic to promote direct sales, live and virtual training events, single sign-on via connected systems, and more.
How to Design a Great B2B Website
There are several patterns that lead to the success of examples of great B2B website design. A high-performing B2B website will quickly and efficiently inform your prospects on your products and services, answer their questions online, before they need to reach out to sales, and instill trust in your company. Here are a few additional key points:
- Leading with a positioning statement on the homepage banner image clearly tells your B2B website visitors what your company is about and what you have to offer them.
- Offer clear navigational paths for different types of offerings, or the needs of different users or personas. Provide intuitive filtering where it will help the user find the right product or example for them.
- An optimized resource section or blog that’s regularly updated with industry-specific news and other content helps you stand out as a thought leader.
If you’re inspired by seeing examples of great B2B websites, you might be wondering how your B2B business can level up its own website. We’ve got a surprise for you: all of these B2B websites were designed and developed by the team at Windmill Strategy. If you’d like to start things out with a free consultation, get in touch with our team today. We’d love to hear from you.