About Steven Winter Associates
Founded over 50 years ago, Steven Winter Associates has been at the forefront of improving the built environment. The company offers a wide array of consulting services in energy efficiency, sustainability, and building performance. Their expertise spans diverse industries, from residential to commercial, providing innovative solutions for developers, architects, and property managers. With a reputation for excellence, SWA has grown into a trusted name in its field.
Situation: An Outdated Website for a Leading Consulting Firm Needed Modernization and Improved User Experience
SWA’s existing website was outdated and disorganized, failing to reflect the company’s evolution and growing influence. The dated design and disjointed architecture did not adequately communicate their expertise or the breadth of services offered. Key audiences—including developers, architects, and property managers—struggled to find relevant information amidst the cluttered structure.
Additionally, SWA aimed to emphasize its employer branding to attract top talent in a competitive market. Beyond functionality, the site’s backend presented challenges for content management, especially given the vast library of over 600 content pieces, ranging from blogs to podcasts. The pressing need for a modernized online presence drove SWA to seek a comprehensive redesign.
Solution: A Comprehensive Website Redesign That Enhanced Usability and Streamlined Content Management
Windmill Strategy undertook a holistic redesign of the SWA website, addressing both its aesthetics and functionality. The new design introduced a sleek, professional look that showcased SWA’s leadership in the industry while incorporating dynamic elements like a horizontal accordion for project displays and a robust knowledge hub for resource filtering. By leveraging WordPress and custom Gutenberg blocks, the project allowed for greater flexibility in content management and future scalability.
Key features included an expanded mega menu for better service navigation and templates that unified diverse content types, ensuring a cohesive experience for users. Integrations with Microsoft Dynamics and ClickDimensions streamlined lead generation and CRM workflows. To tackle the challenge of migrating over 600 unique content pieces, Windmill employed a comprehensive strategy to audit, refine, and organize the library. The result was a seamless user experience that balanced visual appeal with technical functionality.
Results: Improved Engagement, Simplified Updates, and a Design Aligned with Brand Evolution
The redesigned SWA website not only elevated the company’s online presence but also significantly improved user engagement and lead generation. Clients and stakeholders praised the modernized interface, which facilitated easier navigation and faster access to critical information. Internally, the website’s new backend architecture simplified content updates, enabling SWA’s team to manage their extensive resources with ease. Early analytics revealed an uptick in user sessions, longer engagement times, and a higher conversion rate from inquiries.
Before
After
By aligning the website’s design and content with SWA’s mission and goals, Windmill Strategy successfully delivered a platform that positions SWA for future growth. The project highlights the power of thoughtful design and strategic planning in transforming a digital presence into a valuable business asset.
Windmill Strategy is a web design company & digital marketing agency helping B2B Engineering, Techonology, & B2B Technical Services companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.