Intek Plastics Digital Marketing Evolution

Digital Marketing, CRM, Website and Marketing Automation for Custom Plastics Extruder and Fabricator

Intek Plastics has been in business for over 50 years and provides best-in-class linear plastic extrusion and fabrication capabilities. Intek Plastics came to Windmill because they wanted help from a partner with digital marketing, CRM, marketing automation, and website experience in the manufacturing industry. Their goal was to expand their presence in different vertical markets through more effective digital marketing. Windmill helped Intek Plastics dramatically improve their digital experience and gain year-over-year growth in organic traffic.

About Intek Plastics

Intek Plastics supplies engineered thermoplastic extrusions, fabricated sub-assemblies, and value-added services to original equipment manufacturers requiring high-performance, custom plastic solutions. Intek Plastics’ commitment to innovation combined with its long tenure allows it to easily adapt to client needs and consistently deliver a superior product.

Building a Digital Marketing Strategy to Reach Future Business Goals

Over the last 50 years, Intek Plastics has established itself as an industry leader. It came to Windmill because leadership wanted a partner who had experience working with manufacturing companies and wanted to expand into different markets through stronger digital marketing efforts. Intek Plastics also wanted to increase targeted lead generation on its website, grow website traffic, and establish a base to measure the future success of their digital efforts.

Building Trust Through Design, Content, and Visibility

Intek Plastics’ typical clients don’t switch partners often which makes it crucial to build trust quickly. Windmill redesigned Intek Plastics’ website to instill trust in website visitors. Its goal was to highlight industry experience, provide a mobile-friendly experience, and align the design with current standards. Windmill also combined industry-specific imagery with updated messaging to better target their ideal client.

Crushing the Organic Traffic Game

Intek originally only ranked on page one of search results for 11 of their target, industry keywords. Through the work Windmill did for Intek Plastics, it was able to raise this to 30 page-one keyword rankings.

The increased visibility led to boosts in organic traffic. For example, year-over-year Q4 landing page traffic has increased by 93%. Also, overall organic site traffic for Q4 2018 is up 61% from Q4 2017, and new organic site visitors are up 53%.

What Intek Has to Say

“I have enjoyed the level of energy that the Windmill team has put into understanding our business, researching our industry and providing us with a complete digital strategy that will help us elevate our brand. I appreciate their willingness to learn new technologies and apply their knowledge to bring us success.

Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.”

– Scott Binley, Intek

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