SuperMax Tools manufactures drum and brush sanders for the woodworking and metalworking industries.
We worked with SuperMax to relaunch a new, visually driven, user friendly website that provides their two primary audiences — hobbyists, and commercial users — with easy-to-find product content, video tutorials, and dealer locations for SuperMax’s sanders and supplies. An interactive map and dealer listing make it easy to find both physical and online dealers. A multi-tabbed product page delivers a large amount of content, including specs and videos that help hobbyist buyers learn about the product before buying, while keeping the interface quick-and-easy to use for commercial buyers. The entire custom designed website is fully responsive, built on a WordPress content management system, making it easy for the client update information. Our work supported the growth of the company and the purchase of Supermax by California-based Laguna Tools.