B2b Industrial Manufacturing Web Design Case Study Supermax Tools Feature

SuperMax Tools Web Design

Website Design for B2B and Industrial Manufacturer

SuperMax Tools manufactures drum and brush sanders for the woodworking and metalworking industries. We worked with SuperMax to relaunch a new, visually driven, user friendly website that provides their two primary audiences — hobbyists, and commercial users — with easy-to-find product content, video tutorials, and dealer locations for SuperMax’s sanders and supplies.

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Services Utilized

  • Web Development and Design
  • Branding & Visual Design
  • Digital Marketing

Features

  • Dealer Locator
  • Map-based location search
  • Product Database
  • Logo Refresh
  • Blog/News
  • WordPress

Results

  • Increased branding, customer acquisition and user engagement resulting in a favorable acquisition
  • 26% increase in pageviews post launch
  • 21% increase in new visitors post launch

B2b Industrial Manufacturing Web Design Case Study Supermax Tools MobileAn interactive map and dealer listing make it easy to find both physical and online dealers. A multi-tabbed product page delivers a large amount of content, including specs and videos that help hobbyist buyers learn about the product before buying, while keeping the interface quick-and-easy to use for commercial buyers. The entire custom designed website is fully responsive, built on a WordPress content management system, making it easy for the client update information. Our work supported the growth of the company and the purchase of Supermax by California-based Laguna Tools.

 

 

 

B2b Industrial Manufacturing Web Design Case Study Supermax Tools Homepage

 

B2b Industrial Manufacturing Web Design Case Study Supermax Tools Interior

 

B2b Industrial Manufacturing Web Design Case Study Supermax Tools Interior 2

 

 

Are you looking for a digital marketing partner that understands the complexities of your industry? Let’s talk today

Windmill Strategy is a web design company & digital marketing agency helping manufacturing & industrial companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.