SuperMax Tools Web Design

Website Design for B2B and Industrial Manufacturer

SuperMax Tools manufactures drum and brush sanders for the woodworking and metalworking industries. We worked with SuperMax to relaunch a new, visually driven, user friendly website that provides their two primary audiences — hobbyists, and commercial users — with easy-to-find product content, video tutorials, and dealer locations for SuperMax’s sanders and supplies.

View Live Website

Services Utilized

  • Web Development & Design
  • Branding & Visual Design
  • Digital Marketing


  • Dealer Locator
  • Map-based location search
  • Product Database
  • Logo Refresh
  • Blog/News
  • WordPress


  • Increased branding, customer acquisition and user engagement resulting in a favorable acquisition
  • 26% increase in pageviews post launch
  • 21% increase in new visitors post launch

An interactive map and dealer listing make it easy to find both physical and online dealers. A multi-tabbed product page delivers a large amount of content, including specs and videos that help hobbyist buyers learn about the product before buying, while keeping the interface quick-and-easy to use for commercial buyers. The entire custom designed website is fully responsive, built on a WordPress content management system, making it easy for the client update information. Our work supported the growth of the company and the purchase of Supermax by California-based Laguna Tools.Responsive Web Development for SuperMax Tools

SuperMax Tools New Homepage Design by Windmill Strategy

SuperMax Tool Manufacturer Web Design & Development

Industrial Website Design for SuperMax Tools


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