We’ll provide a 30,000 foot view of how your visitors navigate your website.
Research includes reviewing historical analytics and isolating any problem areas that could be causing visitors to leave your site. Also, an in-depth analysis of user flows will influence the strategy and design of any new site that’s created. To help us learn how your site visitors perceive and navigate your website’s content, we will use inexpensive, yet effective online tools such a Hotjar, Google Analytics, CrazyEgg or others.
Customer value investigation and user testing
Sometimes, deeper conversations with your prospects and customers are necessary to learn more about their purchasing motivations and areas of influence within their companies. Through an informal process we call a customer value investigation, we’ll interview individuals to gather insights and background that ultimately influences your key messages, value proposition and content strategy. We can also implement easy user testing and card sort tools to get user feedback.
To create a custom approach for you, contact us.