Digital Marketing Strategy & Continuous Improvement

One of the tenets of successful digital marketing is that we’re always on a path of continuous improvement.

And the good news is that you don’t have to wait for a website redesign, months of audits and planning, or costly agency fees to start seeing traction. With a Digital Marketing Strategy Quick Start, we prioritize a plan that gives you actionable strategic advice on what to fix first on your website, and a prioritized digital marketing roadmap for immediate gain and increased traction over time.

After setting the initial roadmap, our teams meet monthly or quarterly to review analytics, performance, business initiatives, lead quality reports, Google algorithm changes, competitive tactics and prospect engagement — all of which demand continuous micro-changes to your website and digital marketing. The ongoing management of your marketing programs can be done by our team, or you may choose to handle it yourself with the information we provide you, which includes an always-available customized cloud-marketing dashboard.

  • Google Analytics
  • Google Search Console
  • SEMRush
  • Google Optimize (AB testing)
  • Google Data Studio
  • GTMetrix/Page Speed Insights
  • ScreamingFrog

To create a custom approach for you, contact us.