By leveraging platforms like Linkedin and Twitter, social media is ideal for sharing your brand’s personality and distributing content.
In the last few years alone, 70 percent of tech and industrial marketers increased the use of social media for content marketing, and 81 percent rely on social media publishing/analytics tools. Knowing how and where to reach your ideal prospects is key here to ensure that efforts and budgets are producing a positive ROI. We can help you use your own in-house mailing lists to directly target your customers on social media. We also know how to effectively use demographic, interest, lookalike audiences, and company-specific targeting to ensure your promoted social posts are seen only by relevant industry prospects. Social advertising, along with retargeting and display advertising are powerful ways to stay in touch with past website visitors and prospects, and find new members of highly specific audiences. Most common B2B platforms:
- LinkedIn advertising