77% of B2B marketing leaders use email marketing; you should too.
Whether you’re using HubSpot, Pardot, MailChimp, Constant Contact, other marketing automation tools, or need help selecting a tool and getting set up, we can help you reach and engage new audiences, and support sales and marketing efforts with email.
Email marketing may not be the newest B2B marketing tactic you can use to grow your company, but it continues to be a proven workhorse. In Content Marketing Institute’s (CMI) 2021 report “B2B Content Marketing: Benchmarks, Budgets & Trends,” 77% of companies surveyed use email newsletters to engage and convert prospects successfully.
Email marketing is also ideal for nurturing prospects until they’re ready to buy—and building loyalty with existing customers with offers and promotions. After social media channels, email is the second most popular channel for sharing organic content.
77% of B2B Companies Use Email Marketing Software
When connected to a CRM and marketing automation technology platform, email marketing becomes a powerful tool.
Savvy B2B marketers even take platform integration a step further and add account-based marketing (ABM) techniques like remarketing, progressive profiling, and soft conversion path creation to increase your marketing “punch.” These techniques help you reach and engage new audiences and drive business.
Automation is crucial for B2B companies. We’re experts in marketing automation tools such as HubSpot that execute complex inbound and outbound marketing programs. Our tools and strategy tie in with content marketing, social media, SEO and PPC campaigns. Real-time visibility into performance analytics ensures you’ll have a marketing program that continuously improves.
Nurture and convert more prospects to customers with smart email tactics, marketing automation platforms, CRMs, ABM and more.