Email continues to perform as a way of staying in touch with existing customers and engaging new prospects.
Our team can assist with overall content strategy, system and template setup, list sourcing, and ongoing production and distribution, to support your team in utilizing this sometimes overlooked tool. We recommend utilizing email as one of the many channels to distribute your thought leadership and content marketing, creating engagement with multiple segments of customers and prospects. Automated drip campaigns can create additional engagement, and keep you in front of leads that have gone cold, or remind repeat customers. Most common B2B tools include MailChimp, Constant Contact, and Pardot, among others.
To create a custom approach for you, contact us.