Windmill incorporated existing brand elements from MOFAS (Minnesota Organization on Fetal Alcohol Syndrome) into a new stand-alone brand for The Center using typography, color palette, and the MOFAS “leaves,” to symbolize growth — where justice and equity meet. With an audience ranging from affected individuals on the spectrum, to caregivers, family members and advocates, the site needed to hold a wealth of information, in a simplified hierarchy, for multiple personas. The site highlights the three main center projects — providing infographics and illustrations on shocking statistics throughout. We also integrated with their existing system, Trailblazer, for donations and signup forms.
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Windmill Strategy is a web design company & digital marketing agency helping medical and life science companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.