What We Do
Powerful digital marketing that prioritizes ROI and addresses the unique challenges of industrial companies
Windmill Strategy understands what companies with complex offerings and long sales cycles need to stand out from the competition, generate high-quality leads, and close more business. We’ll develop a digital marketing plan to help you communicate the value of your products and services to engineers and technical buyers with clarity and precision. Together, we’ll turn your website into a tool that amplifies the efforts of your sales team and surpasses the visibility you might have found at trade shows in the past. Your marketing team will gain expertise and increase bandwidth, as we help you learn and apply best practices and tactics to achieve your goals.
- SEO (Search Engine Optimization)
- PPC/Paid Search & SEM (Search Engine Marketing)
- B2B Digital Marketing Strategy
- ABM (Account-Based Marketing)
- Content Strategy
- UX Consulting, Audits & Research
- Marketing Automation, Sales Enablement & CRM Integration
- Branding & Messaging Evolution
- Industrial Web Design
- Website Development
- Web Security & Maintenance
Case Studies
How our digital marketing process has worked for other industrial companies
Key updates and SEO optimizations to a manufacturing website send conversions soaring
Increased lead quality and quantity for an electronic contract manufacturer
68% Month over month increase in quality leads from the website
Increased lead quality and quantity for specialty B2B industrial fasteners company
Industrial website redesigns lead to increased lead quality and quantity
49% Increase in quality leads
Who We Serve
B2B industrial, automation, and manufacturing companies with complex offerings, niche audiences, and ambitious business goals
Complex offerings? Complicated messaging? Nuanced integrations or other critical technical needs? Our custom industrial web design services and processes are built to manage these realities. Since 2006, we’ve helped B2B industrial and manufacturing marketers accelerate growth through powerful websites and digital marketing. Our clients share certain characteristics that demand a specialized approach:
- Complex products & services
- Niche audiences
- Multiple personas / ABM (Account-Based Marketing)
- Long sales cycles
- Transitioning from traditional selling to internet marketing
- Global reach & supply chain, GDPR
- CRM, ERP, MAT integrations
Get Started!
Understanding Your Needs
We’ll help you provide your customers and prospects with a great B2B digital experience without irrelevant B2C strategies.
To achieve higher quality and quantity lead generation, you need digital marketing that’s targeted to your sophisticated technical audience and leads them to a website with meaningful content. We’ll help you share relevant information that speaks your customer’s language, and we’ll completely avoid marketing fluff and irrelevant B2C strategies. Our approach starts with identifying your target personas, their challenges, and how they communicate. This allows us to build an efficient and focused plan that can leverage SEO and inbound marketing, content strategy, website design, sales enablement, and ABM efforts to attract and convert ideal prospects.
Establish Leadership
To outperform competitors and attract talent, your website should stake out a clear, credible position and show that it is a forward-looking industry leader.
Showcase & Engage
Offer an impressive, rich experience that helps technical audiences find information and solutions quickly. Educate, inform, and inspire your ideal customers.
Generate Leads
Layer in brand strategy and leverage brand perception. Fine-tune the website to attract quality leads, and connect to the CRM and MAT for marketing and sales nurturing.
Use Better Tools
Better tools mean better load times, strong UX, functionality for languages and distributor portals, and edit-ability and flexibility as a marketing tool and to support sales efforts.
Our Services
Areas of expertise that B2B industrial marketers need most
Not sure what to tackle first?
As a full-service provider of industrial marketing services, we are able to help you prioritize goals and recommend best practices and tactics to achieve them. Whether your most urgent need is B2B digital marketing,SEO, paid search, advertising, sales enablement and ABM, marketing automation, agile website improvements, an evolution of your branding and messaging, or website redesign, we’ve got you covered.
The fast-changing landscape of digital marketing tactics and technologies can be confusing to even the most experienced B2B marketing leaders.
Windmill Strategy will guide you through this maze as we create and execute a flexible digital marketing strategy and plan that combines analytics, insights, strategy and execution to achieve your marketing goals, no matter where you are on your marketing digital transformation roadmap.
Whether you’re launching a new website, increasing your focus on inbound marketing, or need strategic guidance or help with current campaigns, Windmill is here as your guide. We’ll audit, plan and implement the highest impact digital marketing strategies and tactics to support your growth and success.
B2B digital marketing for technical industries relies on reaching a specific niche of targeted prospects. An ABM (account based marketing) philosophy guides every inbound or outbound initiative, focusing on increasing the quality (and quantity) of leads.
B2B analytics for data-driven marketing to generate more leads, close more sales
We’ll work closely with you to shape your marketing strategies and tactics with tangible insights from the data sets we collect. Through a continuous cycle of measuring results and adjusting tactics, you’ll drive more of the right visitors to your website, learn to create content your customers will crave, generate more high quality leads, close more sales, and grow your business.
Gaining traction doesn’t need to be a lengthy process. Learn about our Digital Marketing Strategy Quick Start.
Why Windmill Strategy
Thoughtful modern marketing propels B2B companies forward
Innovative companies make the world go around. But innovative B2B technical, industrial and manufacturing companies don’t always get the word out with the most effective marketing techniques. As a strictly B2B technical, industrial and manufacturing marketing agency, Windmill helps close the gap, so you can move into the future of marketing on your own, or with our continued help.
 | Smart SolutionsWe listen to your unique needs, then deliver smart, high-quality solutions that are right-sized to meet your objectives and your budget. |
| Communication & CollaborationOpen, honest communication is at the core of every engagement—ensuring there are no surprises. Collaboration throughout keeps everyone focused on a common goal, allowing your team to gain new skills and knowledge at every stage. |
| Powerful ProcessesOur proven processes and the entire team’s commitment to continuous improvement lead to increased efficiency, delivering innovation and excellent results while keeping projects on schedule. |
I worked with Windmill Strategy to redesign Path Robotics’ website. Our old website has a 90%+ bounce rate, the average time spent on the site was around 30 seconds and our MQL conversion rates were below the industry average.
Windmill’s team of experts worked with me to put together a lead-gen-focused plan and executed it with professionalism. After we launched the website, our bounce rate fell to around 75%, average time on site increased to over a minute, and MQL conversions are on the rise.
I would, without hesitation, work with Windmill again on future projects.
I've been working with Windmill since last July, we needed a way to reach more customers. They have revamped our website optimized our SEO and ran countless campaigns for us. The results of this work have been tremendous, they really know what they are doing. It is also a great group to work with.
Many thanks to the entire Windmill team for leading us through our website project! From the outset of our website project, we were seeking to improve our organic performance, and wanted a partner that had experience in implementing HubSpot. While it's too soon to measure an increase in organic traffic, we have a solid foundation and analytics in place to review and make continuous improvement. A harder to measure outcome of this project is the value added to the internal sales team in the way of more images, links, and specs/information available to send to prospective customers.
