The Top 13 Industrial and Manufacturing Marketing Agencies, and How They’re Different

Written by Kathy Kassera Mrozek
The Top 13 Industrial and Manufacturing Marketing Agencies, and How They’re Different

If you’re searching for an industrial and manufacturing marketing agency to help your industrial or manufacturing company improve its marketing, you’re smart to realize that you’ll be best served by working with a specialist agency.

Industrial marketing is a very specialized niche, and we’ve recognized that our clients share certain characteristics that demand a specialized approach. Industrial marketing agencies need to be able to understand and market complex products and services to a niche audience, with multiple personas within a long sales cycle.

Industrial companies are undergoing a major transformation as they transition from traditional selling to internet marketing, and agencies need to be able to help them move forward at a pace that they can manage.

By choosing an experienced, specialist industrial manufacturing marketing agency, you won’t have to explain how industrial automation works as a concept, and you’ll be able to dive more quickly into what differentiates you in the marketplace. The work will flow more smoothly, and your efforts will ultimately be more successful.

An agency that focuses on working with mid-sized companies in the industrial and manufacturing space will know how to partner with small marketing teams, and be able to bring expert strategy and implementation services that extend your team’s abilities and success.

We’ve compiled a list of the top industrial and manufacturing marketing agencies, to help industrial marketers identify the agency that’s best suited to their needs. Not all agencies are alike, and Windmill Strategy won’t be the best fit for everyone, nor will any other individual agency on the list below.

Our list of top industrial and manufacturing marketing agencies

Windmill Strategy

Windmill Strategy is focused on helping B2B technical, industrial, life science and manufacturing companies achieve increased lead quality and quantity from their marketing, through smart improvements to their websites and digital marketing strategies and tactics. We help clients achieve increased visibility and engagement, stronger positioning and branding, higher quality leads, and greater marketing ROI to accelerate growth. Website projects range from six figures at the high end for very feature-rich sites, to $15,000 for a foundational, content-driven website. Digital Marketing Strategy Quick Start is a roadmap/diagnostic project for $3,600; most ongoing digital marketing engagements fall in the range of $3,000-$6,000 per month.

Founded in 2006, Windmill Strategy helps B2B industrial and manufacturing marketers accelerate growth through powerful websites and digital marketing. Windmill’s clients share certain characteristics that demand a specialized approach:

  1. Complex products and services
  2. Niche audiences
  3. Multiple personas / ABM
  4. Long sales cycles
  5. Transitioning from traditional selling to internet marketing
  6. Global reach & supply chain, GDPR
  7. CRM, ERP, MAT integrations
  • Key services: Web design & development, Digital marketing, ABM & Analytics, UX, Visual Design & Branding.
  • Positioning statement or homepage H1: B2B Industrial Marketing Agency: Web Design & Digital Marketing for Industry.
  • Target client size: Mid-sized established companies; typically $10M-$50M annual revenue; 25-1,000 employees.
  • Industries serviced: B2B Industrial, Automation, Manufacturing, Engineering, B2B Technical Services, Technology, Life Sciences & Medical B2B
  • Clients in their portfolio: Path Robotics, FasTest, Minnesota Rubber & Plastics, HALCO Hook & Loop Company, ETI (Electronic Technologies International), GlobalTranz, Summit Engineered Automation, Midwest Rubber, PLITEK, Andersen Sterilizers, Kinetrex Energy, Holland Supply Company, Sentry Air Systems
  • What we see as their specialty: Focused and strategic website design & development and digital marketing for mid-sized B2B industrial companies.
  • Website: https://www.windmillstrategy.com/

Kula Partners

Kula Partners is an agency in Halifax, Nova Scotia that works with B2B manufacturers, with a focus on maximizing revenue potential. They have a minimum engagement of $20,000. In addition to website design and development, they work with strategy, ABM and sales enablement.

  • Positioning statement or homepage H1: Made for Manufacturers.
  • Key services: Strategy, ABM for Manufacturers, Web Design & Development, Sales Enablement
  • Target client size: Not stated or we didn’t find it.
  • Industries serviced: B2B Manufacturers
  • Clients in their portfolio: Emmerson Packaging, Essex Active, Reliable Automatic Sprinkler, Innovasea, MTS Sensors, Smallfood, Bend Beauty
  • What we see as their specialty: Given that they’ve partnered with Terminus, they’re likely working with larger manufacturing companies, and they work with both ABM and website development.
  • Website: https://kulapartners.com/

Sales Artillery

Founded in Norfolk, VA in 2001 by a former artillery officer and Madison Avenue ad man, Sales Artillery trains and coaches organizations over 18 months on the essential elements of insourcing their marketing efforts. Coaching plans start at $5,000/month.

  • Positioning statement or homepage H1: In 18 months, we coach companies on how to effectively insource their marketing to generate more website traffic, leads and sales.
  • Key services: Helping customer teams build core competencies in producing content that generates revenue; tracking marketing ROI with tools such as HubSpot; filming videos that reduce the sales cycle; and integrating content into their sales process.
  • Target client size: Not stated or we didn’t find it.
  • Industries serviced: Not stated or we didn’t find it.
  • Clients in their portfolio: Not stated or we didn’t find it.
  • What we see as their specialty: Coaching manufacturers with complex sales processes to perform their own marketing.
  • Website: https://salesartillery.com/

Gorilla 76

Located in St. Louis, MO, Gorilla 76 was founded in 2006 and has 20-30 employees. They believe strategy must precede implementation. Their process begins by creating their Industrial Marketing Road Map, a one-month strategy project costing $7,500 that results in an actionable marketing plan. A Phase One Implementation typically takes more than nine months and costs between $125,000 and $225,000. Monthly implementation fees are typically $10,000+/month, not including media fees, software fees and third-party contractor fees.

  • Positioning statement or homepage H1: We help B2B manufacturers grow through revenue-focused marketing programs.
  • Key services: Brand Positioning, Copywriting, Video Production, Search Engine Optimization (SEO), Website Development, Email Marketing, Account-Based Marketing (ABM), Sales Enablement
  • Target client size: Mid-size $10M to $200M
  • Industries serviced: Engineering-heavy OEMs, custom machine builders, contract manufacturers, robotics systems integrators and industry 4.0 tech companies
  • Clients in their portfolio: CK Power, Green Dot Bioplastics, US Coatings, The Korte Company, T.C. Jacoby & Co.
  • What we see as their specialty: Following an intensive investigation of customers, markets and subject matter, developing marketing programs that position clients as thought leaders in their industries.
  • Website: https://gorilla76.com/

HeavyDuty Branding, Inc.

Founded in Decatur, GA, in 1993, HeavyDuty Branding focuses on manufacturers, distributors and service providers.

  • Positioning statement or homepage H1: We use out-of-the-box thinking while providing full-service creative and production.
  • Key services: Strategic Marketing Plans, Campaign Development, Internal and Employee-focused Communications
  • Target client size: Not stated or we didn’t find it.
  • Industries serviced: Manufacturing, Agriculture, Transportation, Energy, Cloud computing, Health care
  • Clients in their portfolio: ConAgra Foods, Avure Technologies, Elekta, Zep, Cloud Sherpas, Georgia-Pacific, American Airlines, General Cable, Superior Essex
  • What we see as their specialty: Creating branding and marketing communications for industrial/B2B companies.
  • Website: https://heavydutybranding.com/

Manufacturing Marketing Group

Located in Louisville, CO, Manufacturing Marketing Group has provided sales productivity services for more than 30 years.

  • Positioning statement or homepage H1: Creating and improving processes and systems so salespeople spend less time on admin and more time selling.
  • Key services: CRM, Sales Process, Lead Management, One Revenue Team, Sales Reporting, Marketing
  • Target client size: Not stated or we didn’t find it.
  • Industries serviced: Not stated or we didn’t find it.
  • Clients in their portfolio: Not stated or we didn’t find it.
  • What we see as their specialty: Increasing sales productivity strategic sales processes and marketing strategy.
  • Website: https://mmmatters.com/

ECreative Works

Founded more than 20 years ago and located in St. Louis Park, MN, ECreative Works is a B2B web development and digital marketing agency.

  • Positioning statement or homepage H1: B2B website development and industrial digital marketing.
  • Key services: Web Development, Digital Marketing, Copywriting, Paid Search
  • Target client size: According to their website, clients include large businesses, small family operations and everyone in between.
  • Industries serviced: OEM, Contract Manufacturer, Distributor, Fasteners, Consumer
  • Clients in their portfolio: Douglas Tank Sales, Captive Fastener, Sunstarr Apparel, Mad Greenhouse, BW Extreme Sports, Midwest Battery Supply, Skolnik Wine
  • What we see as their specialty: Industrial website design, digital marketing and content production
  • Website: https://ecreativeworks.com/

Tiecas, Inc.

Founded in 1987 and located in Houston, TX, Tiecas is an industrial marketing and consulting company that helps manufacturers, distributors and engineering companies increase sales.

  • Positioning statement or homepage H1: Marketing for engineers by an engineer.
  • Key services: Content Marketing, Website Design, Consulting and Coaching, SEO and SEM, Integrated Marketing
  • Target client size: Not stated or we didn’t find it.
  • Industries serviced: Automotive, Marine and Aerospace, Chemical, Hydrocarbon and Industrial Processing, Controls & Instrumentation, Electronic Components, Defense and Government Services, Industrial Automation, Medical Device, Power Generation, Oil & Gas, Software & Technology, Water and Wastewater, Wireless Communications
  • Clients in their portfolio: Spanwell Service, Inc., Adimec, Monroe Environmental Corp., Air & Vacuum Process, Schulte Building Systems, Kinesix Software, DCM Technologies, Champion Communication Services, Inc.
  • What we see as their specialty: Industrial content marketing, Industrial website design, Industrial marketing consulting
  • Website: https://tiecas.com/

TopSpot Internet Marketing

Founded in Houston, TX in 2003, TopSpot has grown into the largest independent search marketing agency in Houston with 120 team members.

  • Positioning statement or homepage H1: Digital strategies and experience with purpose and passion.
  • Key services: Search Engine Optimization (SEO), Pay-Per-Click (PPC), Integrated Digital Marketing Strategy, Web Design and Development, Analytics
  • Target client size: The website states “we help businesses of all sizes”
  • Industries serviced: Manufacturing, Heavy Equipment, Health Care, Steel Fabrication, Industrial Fasteners, Window Coverings, Dental Practices, Gyms, Legal
  • Clients in their portfolio: Crane Depot, Pneumatic Technology, Kason Corp., Altius Technical Services, Coil Replacement, The Shade Shop, Industrial Tube & Steel, Steel Warehouse, Blaylock Gasket & Packing, Crane & Machinery, Rol-Tec, Bayou City Bolt, Mitchell Crane, Funk Facial Plastic Surgery, MFD Business Solutions
  • What we see as their specialty: SEO, PPC and web design.
  • Website: https://topspot.com/

ThomasNet

Founded in 1898, Thomas serves as an industrial sourcing platform and industrial digital marketing services provider for manufacturers, including website development, SEO, Content & Inbound Marketing, Lead Generation and eCommerce & Product Data.

  • Positioning statement or homepage H1: Search and buy with the Industrial Buying Engine™.
  • Key services: Connecting B2B buyers, engineers and MRO professionals with North American manufacturers.
  • Target client size: Not stated or we didn’t find it.
  • Industries serviced: Aerospace, Defense, Food, Semiconductors, Technology
  • Clients in their portfolio: Boeing, 3M, General Dynamics, NASA, Kraft, Rockwell Collins
  • What we see as their specialty: An industrial sourcing platform to help manufacturers find suppliers and buyers.
  • Website: https://business.thomasnet.com/

R.H. Blake

Founded in Woodmere, OH in 1986, RH Blake has 10-20 employees.

  • Positioning statement or homepage H1: We help manufacturing and industrial firms drive growth by deploying marketing strategies across the customer.
  • Key services: Marketing Strategy and Consulting, Chanel Distribution and Marketing Awareness, Direct Marketing, Content Development, Sales Support Materials and Creative Design, Trade Shows and Events, Website Development, Product Launches
  • Target client size: Not stated or we didn’t find it.
  • Industries serviced: Industrial Manufacturing Ecosystem, Energy, Medical Device Manufacturing
  • Clients in their portfolio: Parker Engineering, ABB, OMCO, Elesa, Neundorfer, CBC, Clark-Reliance, AMT (Applied Medical Technologies), JTM Products, Inc.
  • What we see as their specialty: Creating and executing strategic marketing programs for industrial and manufacturing companies.
  • Website: https://rhblake.com/

Weidert

Located in Appleton, WI, Weidert is an inbound marketing services provider including sales and service, from strategy to analytics.

  • Positioning statement or homepage H1: We help complex industries grow using inbound.
  • Key services: Inbound Marketing Strategy, Hubspot CRM Implementation, B2B Content Marketing, Web Development, B2B Inbound Sales, CRM Implementation, Video Marketing, Marketing Automation, SEO Services, B2B Social Media, Paid Media, ABM Marketing, Guided Hubspot Onboarding, Recruitment Marketing
  • Target client size: Not stated or we didn’t find it.
  • Industries serviced: Manufacturing, Engineering/Construction, Professional Services, Insurance/Financial Services,
  • Clients in their portfolio: Strouse Corporation, Pumptec, Mul Technologies, Falcon Structures, Gordon Flesch Co., Fischer Tank, ESOP Partners, Alive & Kickin’ Pizza Crust
  • What we see as their specialty: Hubspot-specific inbound marketing services
  • Website: https://www.weidert.com/

Godfrey

Located in Lancaster, PA, Godfrey was founded in 1947. The company is a full-service B2B agency that focuses on industrial manufacturers and builds brand awareness, helps clients enter new markets, launch new products and expand sales opportunities.

  • Positioning statement or homepage H1: Where B2B and precision meet.
  • Key services: Strategy, Creative, Demand,
  • Target client size: Large and/or enterprise-sized companies.
  • Industries serviced: Building Materials, Chemicals, Heavy Equipment, Life Sciences, Manufacturing, Material Handling and Logistics
  • Clients in their portfolio: ASSA ABLOY, Avantor, Brooks Instrument, Burnham Holdings, Danfoss, Emerson, Johnson Controls, Pixelle, Southco, Suez, York
  • What we see as their specialty: Branding and Campaign Planning
  • Website: https://www.godfrey.com/

Additional Options

If you’re looking for additional options, here’s SalesArtillery’s list of top industrial and manufacturing marketing agencies of 2022, and their positioning statement or homepage H1:

5 Fold Agency

Know your marketing ROI to the penny.

Agile Internet Marketing

15 years experience in internet marketing creating growth online for our clients since 2002.

Amplify Industrial Marketing & Guidance

How we get there together doesn’t matter as much as the value of our guidance in reaching your goals.

Angle 180

Angle 180 makes websites more profitable.

Athena SWC

We provide lead generation for manufacturing companies to create consistent growth.

Bootstrap Creative

Improve or create your business website on HubSpot.

Cain & Company

Looking for graphic design services, website creation/management, digital ad campaigns, content creation/management, business/product branding, event displays? Then you need Cain & Company.

ClickTree

The virtual API to monetize your web traffic.

Crafted

We’re Crafted: A brand-powered B2B demand generation agency for manufacturers.

dgs Marketing Engineers

We scale brands with a social impact.

Driven Digital

Digital marketing services for manufacturers.

Ecreative Works

B2B website development & industrial digital marketing. (See overview above.)

Factory Web Source

Build your manufacturing business. Capture more leads and increase sales with our manufacturing websites and online marketing solutions.

Felt Marketing

The marketing retrofit company for manufacturers.

Forentics

We market business so you don’t have to.

Freelance Marketing Group, Inc.

Passion for innovation. Passion for design. Passion for success.

Gorilla 76

We help B2B manufacturers grow through revenue-focused marketing programs. (See overview above.)

Gotham

Build Your Brand, Attract Interested Prospects, Convert More Sales.

Grey Matter

Your Revenue Growth Lives & Dies By Your Customer Acquisition Strategy.

HeavyDuty Branding

Heavyduty is a marketing agency for industrial brands. We use out-of-the-box thinking while providing full-service creative and production. (See overview above.)

Huebner Integrated Marketing

Huebner Marketing is an integrated digital marketing agency that specializes in content marketing, web design, and manufacturing marketing.

Huff Industrial Marketing

Our focus is you: The smaller U.S. Industrial manufacturer.

Industrial Marketing

We are a results-driven digital marketing agency that specializes in generating new business for manufacturers, distributors and OEM companies.

Industrial Strength Marketing

Digital marketing for manufacturers, distributors and all industrials.

Manufacturing Marketing Group

Creating and improving processes and systems so salespeople spend less time on admin and more time selling. (See overview above.)

Market Pipeline

We create websites, logos, marketing materials, print ads, business cards, pics & video (really, everything you need).

Marketects Inc.

Why settle for a marketing firm that just dabbles with industrial marketing? You need one that lives and breathes it.

Paveway

We partner with industrial and high-tech companies to accelerate growth, enter new markets and keep customers happy through comprehensive marketing, strategy and innovation services.

Protocol 80, Inc.

Inbound marketing. B2B revenue growth.

The Repp Group

Do your sales materials with brand clarity greet your prospects on the 1st page of Google?

R.H. Blake

We help manufacturing and industrial firms drive growth by deploying marketing strategies across the customer. (See overview above.)

Shanahan Strategy Inc.

Your industrial marketing partner. We help manufacturers and industrial companies grow.

Stifel Marcin

Our full service B2B marketing agency powers results.

SyncShow

The best ROI-driven B2B marketing agency, period.

ThomasNet

Search and buy with the Industrial Buying Engine™. (See overview above.)

Tiecas

Marketing for engineers by an engineer. (See overview above.)

Top Line Results

Providing relationship-driven CRM & marketing solutions for users worldwide since 1999.

TopSpot Internet Marketing

Digital strategies and experience with purpose and passion. (See overview above.)

Weidert

We help complex industries grow using inbound.

Winbound

The manufacturing marketing agency that helps you manufacture more than content.

Windmill Strategy

B2B industrial marketing agency: Web design & digital marketing for industry. (See overview above.)

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