Industrial Automation Manufacturing B2B Web Design

B2B Engineering, Technical & Industrial Web Design & Dev

B2B focused web design & development, digital marketing & SEO, graphic design, analytics. Aligned with your business goals and KPIs to improve lead quality & your bottom line.

Schedule a free consultation

Engineering website design to help you attract and convert your ideal audiences

Communicate the value of your products and services with clarity and precision. Use your website to surpass the visibility you’ve gotten in the past from trade shows. Engage technical buyers and senior decisionmakers. Increase the bandwidth and expertise of your marketing team, while better supporting sales. Agile improvements or large projects, combining best practices with your unique needs, for better leads, sales, and ROI. 

Upgrade your marketing and increase your impact — starting today.

Engineering and Technical Consulting B2B Marketing Takes a Different Approach

Long sales cycles, unique buyer journeys and customized, expertise-driven service offerings are commonplace for B2B companies. These challenges are a stark contrast to the retail world where sales cycles and engagements happen quickly. Your prospects aren’t typically ready to buy on the first visit, so how do you keep them engaged? Online marketing and user experience can have a significant impact on how often people return to your site.

We can help. Contact us to learn how.

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation, you need to engage specific niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help businesses in technical and B2B industries, including engineering, consulting and training, industrial automation, technology, big data, artificial intelligence, custom software creators, supply chain and logistics companies gain market share and surpass the competition through modern marketing, with nimble strategies that prioritize your ROI. 

How Can We Help You succeed?

What clients are saying about us...

Testimonials
Jennifer Braun
21:11 17 Oct 22
Great team to work with! Very responsive and nice work!
Katie Huston
12:35 17 Oct 22
The Windmill team has been an excellent resource and support to our marketing team in helping manage and optimize our PPC efforts to our US audience. Specifically, Julie has been a consistent advocate to our account and always comes to the table with great ideas and is another resource to brainstorm and bounce ideas off. She's a voice of reason in our alignment meetings and I am confident that she'll continue to move forward on improving the account even when we focus on other priorities internally.
Dustin Neuberger
17:47 14 Oct 22
I have been working with Windmill Strategy for just over 1 year now and I couldn't be more happy that I started this business relationship. Our company, Murphy Rigging, had Derick with Windmill refresh our entire website which came out great. I work with Windmill month after month now improving SEO, content and blogs for our business and in the short time since our site launch, we are seeing an increase in business. I am excited to keep working with Windmill in the future to keep up relevant on Google analytics and SEO as in this day in age, I feel this is the #1 way to bring in new business.
Matthew James Wolfe
14:07 31 Aug 22
I worked with Windmill Strategy to redesign Path Robotics' website.Our old website had a 90%+ bounce rate, the average time spent on site was around 30 seconds and our MQL conversion rates were below the industry average.Windmill's team of experts worked with me to put together a lead-gen-focused plan and executed it with professionalism.After we launched the website, our bounce rate fell to around 75%, average time on site increased to over a minute and MQL conversions are on the rise.I would, without hesitation, work with Windmill again on future projects.
Scott Binley
14:47 06 May 22
I have worked with Windmill on two different websites and each time their teams have been great to work with. They come up with innovative and functional designs and interfaces. I would not hesitate to use them again.
Alma Likic
13:53 25 Apr 22
I would highly recommend Windmill Strategy for website development and search engine optimization. Their expertise, responsiveness, and skills surpassed our expectations.

Websites for Engineering & Technical Consulting

We help engineering and technical companies engage multiple buyers throughout a complex buying cycle, improve brand positioning, and support new business development activities. The result: you’ll stand apart from the competition, generate more quality leads, and close more business.
I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers

Before and After

NEI Electrical Engineering needed to improve brand awareness for both clients and industry talent. Their previous website was dated and didn’t reflect their trusted industry reputation, culture & values, and breadth & depth of multidisciplinary services.

Windmill Strategy partnered with NEI to develop brand messaging & positioning, intuitive site navigation, and straightforward site architecture so that their ideal clients could access credible, industry-specific information and industry talent could apply to join the company.

Before

After

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B engineering and technical consulting services, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers

Engineering websites that turn visitors into customers

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the everyone involved in the buying cycle so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Get Started Today

A Process Designed to Meet the Challenge of B2B Marketing

Our process is tailored to engineering and technical consulting — your offerings, your customers, your unique marketing goals and ROI. B2B websites require an engaging user experience that targets multiple types of buyers in various stages of the buying cycle, and engaging content that positions you as experts and helps get the initial conversation going. Rather than using off-the-shelf templates or one-size-fits-all marketing strategies, we create custom experiences that follow best practices for B2B marketing, combining our industry experience with your unique needs. Our process revolves around a laser focus on the traffic that reflects your best customers and a modern website that meets the challenge.

Make Marketing Your Competitive Edge

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
Google-Partner-Badgewbe_logocertified-abm-strategist-featured-imagebbbWpEngine Partner Logo