Industrial Automation Manufacturing B2B Web Design

B2B Engineering, Technical & Industrial Web Design & Dev

B2B focused web design & development, digital marketing & SEO, graphic design, analytics. Aligned with your business goals and KPIs to improve lead quality & your bottom line.

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Engineering website design to help you attract and convert your ideal audiences

Communicate the value of your products and services with clarity and precision. Use your website to surpass the visibility you’ve gotten in the past from trade shows. Engage technical buyers and senior decisionmakers. Increase the bandwidth and expertise of your marketing team, while better supporting sales. Agile improvements or large projects, combining best practices with your unique needs, for better leads, sales, and ROI. 

Upgrade your marketing and increase your impact — starting today.

Engineering and Technical Consulting B2B Marketing Takes a Different Approach

Long sales cycles, unique buyer journeys and customized, expertise-driven service offerings are commonplace for B2B companies. These challenges are a stark contrast to the retail world where sales cycles and engagements happen quickly. Your prospects aren’t typically ready to buy on the first visit, so how do you keep them engaged? Online marketing and user experience can have a significant impact on how often people return to your site.

We can help. Contact us to learn how.

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation, you need to engage specific niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help businesses in technical and B2B industries, including engineering, consulting and training, industrial automation, technology, big data, artificial intelligence, custom software creators, supply chain and logistics companies gain market share and surpass the competition through modern marketing, with nimble strategies that prioritize your ROI. 

How Can We Help You succeed?

What clients are saying about us...

Testimonials
Scott Binley
14:47 06 May 22
I have worked with Windmill on two different websites and each time their teams have been great to work with. They come up with innovative and functional designs and interfaces. I would not hesitate to use them again.
Alma Likic
13:53 25 Apr 22
I would highly recommend Windmill Strategy for website development and search engine optimization. Their expertise, responsiveness, and skills surpassed our expectations.
Torie Rusche
20:17 01 Apr 22
When we set out to find a design firm that would help build our company blog site, Windmill stood out from the beginning as a team that would not only design a beautiful, optimized site, but would also serve as a thought partner in the process. They did just that, guiding us with branding decisions, consulting about design decisions and really fine-tuning the smallest details for us. With their persistence we were able to launch the blog a week ahead of schedule!
Morgan Sizemore
11:55 31 Mar 22
If you are looking to partner with a team that is organized, detail-oriented and talented, then Windmill Strategy would be a good fit! They delivered an awesome blog site for us that met our technical industry needs. The team members were great to work with, remaining flexible and supportive along the way. Super pleased with our end result!
Cara Lundrigan
16:30 04 Mar 22
Windmill Strategy did an amazing job working with us to rebrand and launch our new website. Their processes and best practices helped us determine our core identity and the message we wanted to send to specific audiences.
Mark Recio
13:08 10 Feb 22
Professionals to the core!The team at Windmill works diligently to translate your needs into a comprehensive solution to your digital needs. I can not recommend this team more!

Websites for Engineering & Technical Consulting

We help engineering and technical companies engage multiple buyers throughout a complex buying cycle, improve brand positioning, and support new business development activities. The result: you’ll stand apart from the competition, generate more quality leads, and close more business.
I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers

Before and After

GlobalTranz recently made a large acquisition and, when looking at folding content from their acquisition into their existing website, found themselves frustrated with the challenge. Their old site wasn’t flexible enough to allow for a new content strategy, so they worked with Windmill Strategy to create a new site made to meet their specific needs. The new website includes a flexible backend and CMS, keyword-focused and easy-to-read content, a thoughtful navigation strategy and homepage experience, clear calls to action, and a smooth user experience on both mobile and desktop.

Before

GlobalTranz Before Image

After

GlobalTranz After

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B engineering and technical consulting services, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers

Engineering websites that turn visitors into customers

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the everyone involved in the buying cycle so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

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A Process Designed to Meet the Challenge of B2B Marketing

Our process is tailored to engineering and technical consulting — your offerings, your customers, your unique marketing goals and ROI. B2B websites require an engaging user experience that targets multiple types of buyers in various stages of the buying cycle, and engaging content that positions you as experts and helps get the initial conversation going. Rather than using off-the-shelf templates or one-size-fits-all marketing strategies, we create custom experiences that follow best practices for B2B marketing, combining our industry experience with your unique needs. Our process revolves around a laser focus on the traffic that reflects your best customers and a modern website that meets the challenge.

Make Marketing Your Competitive Edge

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
Google-Partner-Badgewbe_logocertified-abm-strategist-featured-imagebbbWpEngine Partner Logo