Industrial Automation Manufacturing B2B Web Design

Web Design for Engineering Companies

Specializing in web design, web development, and digital marketing, Windmill Strategy is a thoughtful modern marketing agency that helps engineering firms stand out from the competition by excelling in the online ecosystem.

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What We Do

Powerful websites—and more—that prioritize ROI and address the challenges of marketing engineering services

Windmill Strategy understands what companies with complex offerings and long sales cycles need to generate and nurture high-quality leads and close more business. We’ll help you communicate the value of your products and services to C-level decision makers and technical influencers with clarity and precision. We’ll turn your website into a tool that amplifies the efforts of your sales team and surpasses the visibility you might have found at trade shows in the past. We’ll help your marketing team gain expertise and increase bandwidth. And we’ll help you learn and apply best practices and tactics to achieve your goals.

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Case Studies

How our website design process has worked for other companies

Who We Serve

B2B engineering, industrial, and technical companies with complex offerings, niche audiences, and ambitious business goals

Complex offerings? Complicated messaging? Nuanced integrations or other critical technical needs? Our custom industrial web design services and processes are built to manage these realities. Since 2006, we’ve helped B2B industrial and manufacturing marketers accelerate growth through powerful websites and digital marketing. Our clients share certain characteristics that demand a specialized approach:

  • Complex products & services
  • Niche audiences
  • Multiple personas / ABM (Account-Based Marketing)
  • Long sales cycles
  • Transitioning from traditional selling to internet marketing
  • Global reach & supply chain, GDPR
  • CRM, ERP, MAT integrations

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Understanding Your Needs

We’ll help you provide your customers and prospects with a great B2B digital experience without irrelevant B2C strategies.

To achieve higher quality and quantity lead generation, you need to offer a great digital experience with a website that performs well technically, share relevant information that speaks your customer’s language, and completely avoid marketing fluff and irrelevant B2C strategies. Our approach starts with identifying your target personas, their challenges, and how they communicate. This allows us to build an efficient and focused plan that can leverage innovative digital design, SEO and inbound marketing, sales enablement and ABM efforts to attract and convert ideal prospects.

Establish Leadership

To outperform competitors and attract talent, your website should stake out a clear, credible position and show that it is a forward-looking industry leader.

Showcase & Engage

Offer an impressive, rich experience that helps technical audiences find information and solutions quickly. Educate, inform, and inspire your ideal customers.

Generate Leads

Layer in brand strategy and leverage brand perception. Fine-tune the website to attract quality leads, and connect to the CRM and MAT for marketing and sales nurturing.

Use Better Tools

Better tools mean better load times, strong UX, functionality for languages and distributor portals, and edit-ability and flexibility as a marketing tool and to support sales efforts.

Not sure what to tackle first?

As a full-service marketing partner for engineering and industrial companies, we are able to help you prioritize goals and recommend best practices and tactics to achieve them. Whether your most urgent need is a website redesign, agile website improvements, an evolution of your branding and messaging, SEO, paid search, ABM, or B2B digital marketing & marketing automation, we’ve got you covered.

Upgrade your Marketing & Increase your Impact

Engineering Website Content

We’ll help you turn technical jargon into compelling stories.

With engineering products, services and solutions, it’s important to build confidence that you can solve the engineer’s or technical specifier’s problem, especially when it comes to custom offerings. The goal is to provide enough information to entice a prospect to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff and creating compelling, informative, technically sound case studies, blog posts, website copy, ad copy, and other marketing content.



Why Windmill Strategy

Thoughtful modern marketing propels B2B companies forward

Innovative companies make the world go around. But innovative B2B technical, industrial and manufacturing companies don’t always get the word out with the most effective marketing techniques. As a strictly B2B technical, industrial and manufacturing marketing agency, Windmill helps close the gap, so you can move into the future of marketing on your own, or with our continued help.

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Smart Solutions

We listen to your unique needs, then deliver smart, high-quality solutions that are right-sized to meet your objectives and your budget.

Communication & Collaboration

Open, honest communication is at the core of every engagement—ensuring there are no surprises. Collaboration throughout keeps everyone focused on a common goal, allowing your team to gain new skills and knowledge at every stage.

Powerful Processes

Our proven processes and the entire team’s commitment to continuous improvement lead to increased efficiency, delivering innovation and excellent results while keeping projects on schedule.

Windmill is great to work with - they were very patient as we stretched out our website redesign to a much longer schedule than originally anticipated. The entire team is very responsive and creative. They listen and provide great customer service. I would highly recommend Windmill!
Diane GovenatMarketing Consultant, SRF Consulting Group
I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Mary VancuraSenior Engineer, Beton Consulting Engineers
In our first discussions with Windmill I said what we were looking for was depth of experience in all the areas required to make a site which would be a great marketing tool. We couldn’t have asked for more from everyone on your team, from project management, graphic design, user experience, copywriting, importing of media, site functionality, and ease of maintaining the site in the future for us. It took a wide variety of skills, and your team is very talented and professional. I’ll speak for Progressive that we’re fully satisfied!
Jeff ChandlerPresident, Progressive Systems
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