Engineering website design to help you attract and convert your ideal audiences
Communicate the value of your products and services with clarity and precision. Use your website to surpass the visibility you’ve gotten in the past from trade shows. Engage technical buyers and senior decisionmakers. Increase the bandwidth and expertise of your marketing team, while better supporting sales. Agile improvements or large projects, combining best practices with your unique needs, for better leads, sales, and ROI.
Upgrade your marketing and increase your impact — starting today.
Engineering and Technical Consulting B2B Marketing Takes a Different Approach
Long sales cycles, unique buyer journeys and customized, expertise-driven service offerings are commonplace for B2B companies. These challenges are a stark contrast to the retail world where sales cycles and engagements happen quickly. Your prospects aren’t typically ready to buy on the first visit, so how do you keep them engaged? Online marketing and user experience can have a significant impact on how often people return to your site.
Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.
To achieve higher quality and quantity lead generation, you need to engage specific niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help businesses in technical and B2B industries, including engineering, consulting and training, industrial automation, technology, big data, artificial intelligence, custom software creators, supply chain and logistics companies gain market share and surpass the competition through modern marketing, with nimble strategies that prioritize your ROI.
Windmill is great to work with - they were very patient as we stretched out our website redesign to a much longer schedule than originally anticipated. The entire team is very responsive and creative. They listen and provide great customer service. I would highly recommend Windmill!
Websites for Engineering & Technical Consulting
We help engineering and technical companies engage multiple buyers throughout a complex buying cycle, improve brand positioning, and support new business development activities. The result: you’ll stand apart from the competition, generate more quality leads, and close more business.
I love our new website–its functionality, design, and back-end organization but the best part was working with everyone at Windmill. I had fun–I looked forward to our meetings. I was impressed by how focused and attentive the staff was to matching the character of our website with the character of our company and to what our needs were. I know you have a ton of clients, but I felt like I was your only one. You remembered things I said at our first meeting months later and always seemed to care what I said in our meetings. Wow. Thanks and great job. I am so happy I had the opportunity to work with you.
Before and After
NEI Electrical Engineering needed to improve brand awareness for both clients and industry talent. Their previous website was dated and didn’t reflect their trusted industry reputation, culture & values, and breadth & depth of multidisciplinary services.
Windmill Strategy partnered with NEI to develop brand messaging & positioning, intuitive site navigation, and straightforward site architecture so that their ideal clients could access credible, industry-specific information and industry talent could apply to join the company.
Before
After
We’ll help you translate technical jargon into a compelling story, and get it to the right people.
With B2B engineering and technical consulting services, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.
Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.
The Windmill Strategy team exemplified true professionalism at all stages throughout this redesign and rebranding process. They truly understood what we were trying to accomplish and executed well. I believe a lot of the success came about by the time they took early in the process to understand not only our industry, but our customers as well.
Engineering websites that turn visitors into customers
You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the everyone involved in the buying cycle so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.
A Process Designed to Meet the Challenge of B2B Marketing
Our process is tailored to engineering and technical consulting — your offerings, your customers, your unique marketing goals and ROI. B2B websites require an engaging user experience that targets multiple types of buyers in various stages of the buying cycle, and engaging content that positions you as experts and helps get the initial conversation going. Rather than using off-the-shelf templates or one-size-fits-all marketing strategies, we create custom experiences that follow best practices for B2B marketing, combining our industry experience with your unique needs. Our process revolves around a laser focus on the traffic that reflects your best customers and a modern website that meets the challenge.
We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
