Minneapolis Web Design & Web Development

We specialize in helping industrial and technical B2B companies with long sales cycles, complex products or services, and multiple personas on the buying team. As your guide to the modern and ever-evolving world of digital marketing and website design, we’ll help you achieve increased visibility & engagement, stronger branding, higher quality leads, and greater marketing ROI to accelerate growth. Located in Minneapolis, serving clients nationwide.

Upgrade your marketing and increase your impact — starting today.

FasTest – Website Project

B2B e-commerce website redesign for connector manufacturer

FasTest, a leading manufacturer of advanced sealing connection tools, needed a robust B2B e-commerce website that would automate as much of the sales process as possible for their tech-savvy engineering audience.

A sealing parts manufacturer meets the future with a redesigned website, new messaging and collateral

Minnesota Rubber & Plastics, a B2B global supplier celebrating 75 years in business asked Windmill Strategy to redesign its website and messaging to match the quality of their offerings, ushering in a modern, digital era.

Minneapolis web design from a Minneapolis digital marketing agency that helps B2B companies with complex offerings attract and convert their ideal audiences.

Complex offerings? Complicated messaging? No problem, that’s what our custom web design services and processes are built for. For over a decade, we’ve helped B2B marketers accelerate growth through powerful digital marketing. Whether you need help with a new website, updated branding, SEO, paid search, ABM, print materials or marketing automation, we’ve got you covered. Not sure where to start? We’ll collaborate on a plan that prioritizes your goals.

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help manufacturing and industrial companies gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI.

How Can We Help You succeed?

GlobalTranz

B2B logistics & transportation website redesign gives better foundation for quality content creation

Transportation and logistics supply chain company GlobalTranz needed a website that could generate leads via improved content strategy and flexibility.

550% Increase in traffic

Eyecon needed a leading-edge website to showcase and demo its innovative pill counter for retail pharmacies.

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B custom products, services and solutions, you need web design that provides a balance of specifications and possibilities to provide confidence that you can solve the customer’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our Minneapolis digital marketing writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

ETI (Electronic Technologies International)

Increased lead quality and quantity for an electronic contract manufacturer

ETI, an electronic contract manufacturer, needed refreshed branding, a redesigned website, and ongoing digital marketing efforts to integrate an acquisition and generate higher-quality leads.

Increased lead quality and quantity for specialty B2B industrial fasteners company

Halco USA needed an information-rich, flexible website, and ongoing SEO and digital marketing to support sales to manufacturers seeking specialty engineered hook and loop materials.

Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics

Primary Flow Signal & Turbines Inc

Industrial website redesigns lead to increased lead quality and quantity

New websites for flow meter manufacturer Primary Flow Signal (PFS) and its sister company, Turbines Inc., support sales and qualified lead generation.

B2B rubber part manufacturer needed an updated website while simultaneously improving their overall content voice, clarity, and positioning.

Midwest Rubber is a B2B rubber part manufacturer and provider that needed an updated website while simultaneously improving their overall content voice, clarity, and positioning.

Minneapolis Web design and digital marketing services to turn visitors into customers.

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our Minneapolis web design team’s strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the technical buyers, influencers, purchasers, or other personas within your ideal customer profile so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With the help of our Minneapolis digital marketing agency team, your goals, messaging, and marketing tools in sync your business will flourish.

Get Started Today

Minneapolis Web Design and Development From a Specialist in Technical & Industrial B2B Minneapolis Digital Marketing

We help organizations with complex offerings attract and convert their ideal audiences. B2B web design & development, digital marketing & SEO, visual design, UX, analytics.