Resources and Insights

Technology is constantly shifting. At Windmill Strategy we consider the range of options and latest best practices for digital marketing and websites, to craft smart solutions for each unique client situation.

Being Intentional with Branding

This article, authored by Kathy Kassera Mrozek, was originally published in the October 2016 issue of EON, a publication of the International Society of Managing & Technical Editors (ISMTE), and…
Read More

Color Explained: RGB, CMYK and Pantone

We’re often asked, “What’s the difference between RGB, CMYK and Pantone?” Well, they are all ways to display color—RGB is used for digital (on screens like computer monitors and tvs), while CMYK…
Read More

The Web Design “Fold”

Clients often ask us whether items in a web design need to fit “above the fold.” In order to answer that question, let’s first take a look at where the…
Read More