Web Design and Development News and Resources

How to Plan a B2B Industrial Website Redesign

If you’re like many B2B marketers, you’re overstretched, trying to “do it all” while catching up to modern marketing methods that seem to be changing on a daily basis. You…

How to Write a Website Creative Strategy Brief

A creative brief is like a business plan for your website, you know the old adage, fail to plan and you plan to fail. Here we show you how to write a creative brief with all the steps you need and a template for you to execute this process successfully.

How to Navigate Google’s New Core Web Vitals Update

Get your questions about Google’s Core Web Vitals search ranking signals answered in this update breakdown post from Windmill Strategy.

Top 8 Marketing Plan Templates – A list of Resources

We’ve collected the marketing plan samples and resources below from around the web, so that you can see the similarities and differences, and find one that fits well as a starting point for you to customize.

Elements of an Effective B2B Marketing Plan

Marketing encompasses an almost endless array of possibilities. Even in B2B marketing for technical and industrial businesses, it’s not uncommon to get caught up with trends and “shiny objects.” To stay on track, start with a clear marketing strategy, and build a roadmap for executing that strategy with a solid marketing plan.

Image Optimization Guide – Web Design Best Practice

One of the biggest hurdles for website load speeds are improperly optimized images. Knowing how to handle the imagery on your site will help improve those speeds, increase SEO rankings, and overall improve your site’s UX.

B2B Content Marketing White Papers and How to Write Them

White papers and other high-quality downloadable digital assets are a key part of a modern B2B lead generation and digital marketing strategy. Creating valuable content assets can seem like a daunting task, especially for a small marketing department in a technical industry.

What Is Lead Scoring and Why Does Your Marketing Department Need It?

We see it time and time again. It starts with a company setting up wonderful lead flow and pop-up forms to convert visitors to their website or collect valuable contact…

How to Use LinkedIn in B2B and Industrial Marketing

How do you use LinkedIn? Is your profile out of date? Do you rarely log in except to see where old college friends are working? If so, you’re missing out…

Website Internationalization and Translation Options for B2B Industrial and Manufacturing Companies

The need for effective internationalization and translation techniques is increasingly important for any organization wanting to reach new audiences with their existing websites.

In 2021, Take Back the Lead with Your Website & Digital Marketing

The past year’s shift to nearly all-virtual, digital marketing experiences from traditional selling has been a wake-up call for companies that have failed to embrace modern marketing practices.

How to Choose the Right CMS for Your B2B Website

There are a lot of CMS platforms out there, but which is right for your B2B website? Windmill Strategy answers that question in their latest blog post.

How to Write Breakthrough B2B Positioning Statements that Separate You From Competitors

Learn how every great positioning statement must include these three pieces of information.

How to Calculate ROI on Your Website Redesign Project

There are many ways to calculate and understand the relative value of such an investment. This article aims to walk you through examples of calculable ROI in action so you can more easily analyze the opportunity of any prospective project.

Whitepaper: Your B2B Sales & Marketing Flywheel — From Website to Leads and Closed Deals

The role of marketing, including marketing works with sales within B2B companies has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles.