Top 8 Marketing Plan Templates – A list of Resources

Written by Kathy Kassera Mrozek

At Windmill, we often help clients develop their B2B marketing plans. If you’re creating your own, you’ll soon find that marketing plan templates are abundant on the internet. 

We’ve collected the marketing plan samples and resources below from around the web, so that you can see the similarities and differences, and find one that fits well as a starting point for you to customize. 

Although these marketing plans share many similarities in terms of structure and sections, they are all unique and some even target a specific business model or marketing sector. It’s also clear there isn’t a set format, as these examples span Word docs, PDFs and PowerPoint presentations. Choose a format that is comfortable for you to use and update. 

1. 10 B2B Marketing Plan Examples To Help You Stay Organized

Directive explains how not every marketing plan should be made the same and provides samples of different use cases.

2. B2B Marketing Plan Template

Slidebean created a B2B marketing plan PowerPoint that is clean and well organized, ideal for swapping out content and using over and over.

3. B2B Marketing Plan Template explains that if you don’t put your plan into an outline your campaigns and efforts will be much less effective. Their template is a clean and simple way to present your marketing plan.

4. Free Marketing Plan Template

Looking for a more formal marketing plan in Word document format? HubSpot’s eight-page marketing plan is set up for any type of business model. 

5. How to Write a Marketing Plan: A Comprehensive Guide

Vital not only gives you a marketing plan template to download but also gives great step-by-step instructions on how to fill out each section of the marketing plan.

6. Content Marketing Strategy Template

Looking for a robust marketing plan template for content marketing? This 31-page template from Buffer geared toward content marketing will help keep you and your marketing team aligned.

7. Marketing Strategy: How to Plan Yours in 12 Steps With a Template

If you’re still not sure why you need a marketing plan, this article from CoSchedule is a great resource for explaining why you need one and the different elements that make up a marketing plan.

8. Marketing Plan Template – Small Business

Not all businesses are made the same, which means that not every marketing plan should be the same. Profitworks provides a marketing plan geared toward small businesses.

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