The Best Industrial Website Design Examples of 2023: Industrial Website Designs That Hit The Mark

Written by Windmill Strategy

Businesses in the industrial sector have very distinct needs when it comes to their website design and user experience alike.

Their products and services are complex, and so are the B2B industrial digital marketing efforts needed to help them find success. Businesses in this space require an online presence that communicates value, maintains clarity, supports sales, and promotes visibility.

Research has found that nearly three fourths (70%) of a buyer’s journey happens before they initially reach out to sales. That means they’re going online, reading reviews, and seeking out additional educational material to help their decision making. All before they make a single call.

Industrial website designs that have proper flow, organization, and wording can earn the sort of increased lead quality and quantity all companies are hoping for. We’ve gathered a few of our current and all-time favorite industrial web design examples below.

This Years’ Examples of Industrial Website Designs


FasTest is a dedicated manufacturer of advanced connection tools for production testing, fluid transfer and other processing applications, providing custom or off-the-shelf solutions to industries including automotive, appliance, aerospace, HVAC-R, compressed gas and medical/life sciences.

Fastest product configurator


Windmill’s mission was to achieve this complex set of goals while adhering to a set-in-stone launch date. A wide range of Windmill’s services would be tapped, including analytics and insights, branding and visual design, CRM and sales enablement, and web development and design.

Minnesota Rubber & Plastics

Minnesota Rubber & Plastics (MRP) is a world leader in industrial material compound development, engineering design and manufacturing of custom-molded elastomeric and thermoplastic components and assemblies.

Best Industrial Websites

Minnesota Rubber & Plastics asked Windmill Strategy to reimagine its company’s industrial website for a modern, digital era. The result was refreshed, clearer messaging and sales collateral, a state of the art company video, and a compelling, responsive website that would drive more targeted traffic while increasing lead quantity and quality.

Dover Tubular Alloys

Dover Tubular Alloys, Inc. is a master distributor of stainless steel and aluminum tubing and pipe, serving exclusively metal service centers, distributors and other wholesalers.

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Dover Tubular Alloys, Inc. wanted to update their industrial website to increase business, improve user experience, and enhance overall SEO performance. Because they typically have quick turnaround times for purchases, they wanted to make the process easier for existing customers and prospects alike. Windmill Strategy composed a plan to address all of Dover Tubular’s new site goals with new features like an improved product search experience, clearer calls to action, a reduction of vertical scrolling, and an overall modernized aesthetic update.

McNally Industries

McNally Industries serves the United States Department of Defense and the world’s largest prime contractors with hydro-mechanical and electro-mechanical systems as well as complex, precision machined components for critical defense and aerospace applications.

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McNally Industries wanted to update their website to provide a state-of-the-art appearance to modernize their business. They wanted to take their basic, outdated website and change it into a point of validation and trust, conveying a message of professionalism to existing and referral clients within the DoD. Windmill Strategy’s website redesign process was to create a top-to-bottom web design strategy that would keep a clean user experience, improve navigation, and offer enhanced visual content.

Primary Flow Signal

Primary Flow Signal (PFS) is a leader in the flow meter industry, having provided their one-of-a-kind products and custom industrial manufacturing for over thirty years.

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We chose their site for this list because it delivers exactly what potential buyers are looking for. Well-organized and interlinked product and services pages, strong calls-to-action on all strategically relevant portions of the site, and a mobile-friendly display come together to create an intuitive user experience for technical audiences.

Holland Supply Company

Holland Supply recently came into new ownership. Up until that point, Holland Supply had only relied on word of mouth referrals to make sales, so the new team inherited zero marketing. In order to begin a new marketing effort, they needed to start with a brand new industrial website and custom e-commerce functionality. The redesigned industrial website brought an exponential increase in engaged traffic, and continues to evolve as the company grows.

Industrial Website Design


After HydroPoint, a smart water management company, acquired Baseline, a provider of engineered irrigation solutions, HydroPoint needed to integrate the acquisition into its website, which provided an opportunity for rethinking the entire structure and functionality of the site and improving elements such as mobile responsiveness and lead capture.

B2B Irrigation Water Management Web Design HydroPoint Mobile Responsive

Eyecon Visual Precision Counter

Eyecon is a company that designs and manufactures innovative countertop automation systems for pill counting and prescription validation for retail pharmacies. Long story short: they have a complex B2B product offering that needs an intuitive website design that simplifies the buying process. Luckily for them, that’s exactly what they have.

The reason Eyecon made it on this list is because their website makes expert use of value-added features.

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A ROI calculator and demonstration video work together to both compel and drive prospects to act on their website. Engagement warms leads up, which leads to increased sales. Everybody wins!

Aspect Automation

Aspect Automation is a company that designs and builds equipment to help manufacturers optimize performance, product quality, and system uptime. Reputation and trust are integral to their business, and they have a website designed to exemplify those values. That’s why they made it on this list.

Their website is bold and intuitive, sticking to providing information instead of distracting visitors with too many unnecessary features.

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A video background on the homepage gives a direct look at the effectiveness of their automation, and industry and technology pages provide clear information for engineers and purchasing. They give you exactly what you want: clear information with a compelling presentation.

Plexus International

Plexus International is a global leader in offering comprehensive software application and development services to meet the unique needs of global industrial manufacturing supply chain orgs. The services they offer are both complex and customizable. Because of this, they need a website design that is informative and simple to understand. They don’t want anyone getting lost in the complexity. Instead, their website guides visitors toward understanding, and, in turn, sales.

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Plexus International made it on this list because they go out of their way to use their website to connect with customers and prospects alike. They offer advanced ecommerce logic to promote direct sales, live and virtual training events, single sign-on via connected systems, and more.

MISCO Speakers

Not all industrial websites are the same. The goals of most are to inform, intrigue, and connect. Audio OEM manufacturer MISCO has a website that does all that and more. Their website offers the performance and information that draws in a variety of personas, from researchers to builders to contractors. What it also offers, and what sets it apart, however, is its customizable e-commerce functionality.

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Radux Devices

Medical device company Radux Devices needed a new website design and new marketing collateral to tell its story to sophisticated buyers such as physicians, radiologists and orthopedic surgeons. At the same time, the site and literature were essential tools to support the company’s growing network of independent sales agents. Tom Monette, the firm’s CMO and sales VP, selected website design agency Windmill Strategy to create a cohesive brand and messaging strategy that communicated “Trustworthiness, dependability, innovation and professionalism.”

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Meanwhile, Radux Devices’ updated website design is helping to attract and influence prospects with compelling content as they learn more about the company’s innovative products and benefits.

Past Years’ Examples of Industrial Website Designs


Symtec manufactures heated accessories for the recreational vehicle, agricultural, and industrial verticals. Changes to the market have made it more difficult for companies to maintain their competitive edge. Windmill Strategy created visual branding that put Symtec miles ahead of the competition while helping them tell the most important parts of their story. The result was a clear brand message and a strong online presence that gave Symtec an edge in sales and marketing.

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After working with Windmill Strategy, Symtec was able to solidify its position as a market leader. Its website design and brand identity reflected its dedication to quality and innovation. This had turned Symtec’s website into a valuable sales and marketing tool that spoke to a technical audience, allowing them to learn about Symtec and its capabilities without the typical B2B barrier of needing to talk to a rep right away. This led to happier engineers, better calls, and better results.

Supermax Tools

SuperMax Tools manufactures drum and brush sanders for the woodworking and metalworking industries. We worked with SuperMax to relaunch a new, visually driven, user friendly website that provides their two primary audiences — hobbyists, and commercial users — with easy-to-find product content, video tutorials, and dealer locations for SuperMax’s sanders and supplies.

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An interactive map and dealer listing make it easy to find both physical and online dealers. A multi-tabbed product page delivers a large amount of content, including specs and videos that help hobbyist buyers learn about the product before buying, while keeping the interface quick-and-easy to use for commercial buyers. The entire custom designed website is fully responsive, built on a WordPress content management system, making it easy for the client to update information. Our work supported the growth of the company and the purchase of Supermax by California-based Laguna Tools.

Technical Tool Products

Engineers and purchasing managers come to Technical Tool Products (TTP) for hard to find tools and technical solutions. The company’s experts are known to work tirelessly with its customers to provide custom tool solutions for the most vexing engineering challenges.

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TTP offers deeper knowledge and more expertise than any of its competitors, and a new website design needed to convey that fact. Trust is essential in this industry, where repeat business is earned by sharing knowledge and recommending solutions. For most prospects, TTP’s website was the first time they interacted with the company. TTP hired B2B expert Windmill Strategy to transform the old site into a more compelling experience for prospects and convert visitors into customers.

How to Design a Great Industrial Website

There’s a lot we can learn from the success of these industrial websites. The most apparent needs are a site that is well-written and visually memorable. However, there are a few additional things we saw repeated and want you to remember:

  • Leading with a positioning statement on banner images clearly tells your site visitors who you are and what you do
  • An optimized blog that’s regularly updated with industry-specific news and other content helps you stand out as a thought leader
  • Go beyond your products and catalogs to demonstrate your added value and by highlighting the extent of your extended services

Seeing examples of so many cool industrial websites is inspiring, isn’t it? You might be finding yourself wondering how your business can have a site like that as soon as possible. We’ve got a surprise for you: all of these sites were developed and designed by the team at Windmill Strategy. If you want to start things out with a free consultation, get in touch with our team today. We’d love to hear from you.