Industrial Automation Manufacturing B2B Web Design

B2B Manufacturing & Industrial Website Design & Digital Marketing

Manufacturing & technical industry B2B web design, development & digital marketing. We help companies with complex offerings attract and convert their ideal audiences.

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Websites for Manufacturing, Industrial, Automation. Design & Dev, SEO, PPC, Marketing, Hosting & Support.

Communicate the value of your products and services with clarity and precision. Make your website your sales team’s best wingman and surpass the visibility you’ve gotten in the past from trade shows. Engage engineers and technical buyers. Increase the bandwidth and expertise of your marketing team. Work to better support sales. Learn the best practices and tactics that best apply to your goals. 

Upgrade your marketing and increase your impact — starting today.

Balancing Specifications with Possibilities through Case Studies

Engineers may be smart, but this doesn’t mean they’ll draw a clear line between your products or services and the outcome they hope to achieve. Your marketing needs show the value and quality of your offerings while providing sufficient specifications for engineers and technically-minded buyers, and tools to help them persuade senior leaders and purchasing departments. Custom or OEM products and services require case studies and detailed information to show how what you’ve done in the past applies to their unique needs, providing trust that you can solve their current problem.

Contact Us to Learn How

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help manufacturing and industrial companies gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI. 

How Can We Help You succeed?

What clients are saying about us...

Testimonials
Scott Binley
14:47 06 May 22
I have worked with Windmill on two different websites and each time their teams have been great to work with. They come up with innovative and functional designs and interfaces. I would not hesitate to use them again.
Alma Likic
13:53 25 Apr 22
I would highly recommend Windmill Strategy for website development and search engine optimization. Their expertise, responsiveness, and skills surpassed our expectations.
Torie Rusche
20:17 01 Apr 22
When we set out to find a design firm that would help build our company blog site, Windmill stood out from the beginning as a team that would not only design a beautiful, optimized site, but would also serve as a thought partner in the process. They did just that, guiding us with branding decisions, consulting about design decisions and really fine-tuning the smallest details for us. With their persistence we were able to launch the blog a week ahead of schedule!
Morgan Sizemore
11:55 31 Mar 22
If you are looking to partner with a team that is organized, detail-oriented and talented, then Windmill Strategy would be a good fit! They delivered an awesome blog site for us that met our technical industry needs. The team members were great to work with, remaining flexible and supportive along the way. Super pleased with our end result!
Cara Lundrigan
16:30 04 Mar 22
Windmill Strategy did an amazing job working with us to rebrand and launch our new website. Their processes and best practices helped us determine our core identity and the message we wanted to send to specific audiences.
Mark Recio
13:08 10 Feb 22
Professionals to the core!The team at Windmill works diligently to translate your needs into a comprehensive solution to your digital needs. I can not recommend this team more!

Websites for Manufacturing & Industry

We help manufacturing and industrial companies engage engineers, technical buyers, purchasing, and senior leaders, while positioning you as a leading supplier. The result: you’ll stand apart from the competition, generate more quality leads, and close more business.
Because we are a specialized engineering/manufacturing company, not everyone knows how our products work. Marketing a restaurant or selling t-shirts is easy. Specialized products, not so much. Unlike other companies, Windmill provided us with a report at the initial quoting phase with statistics and comparisons of our competitors in our industry. We were completely blown away at their attention to detail and it's carried over from beginning to the end. We've just launched our website a few days ago and there's no way we would've been as successful if we hadn't hired them.

Note: I was advised by many to look for a local marketing firm since we're based in Rhode Island and Windmill is based in Minnesota. I can say that hiring local really doesn't matter and you shouldn't be worried if you've found a trusted source like Windmill Strategy. The online meetings have been absolutely great. They have great tools that make it easy to input your information that helps keep everything organized.

If you're looking for a website design and strategy company to increase your traffic flow while updating your company's brand or starting from scratch, let Windmill Strategy handle it for you. You'll be soooo glad you did!
Cindy DeJesusContract Manager, Primary Flow Signal

Before and After

Windmill Strategy updated Symtec’s visual branding and website to give them an edge over the competition, while helping them clarify their product specifications and form factors. Symtec was able to solidify its position as a market leader. Its web design and brand identity now reflect its dedication to quality and innovation, and has opened up increased visibility online.

Before

Symtec-Website-Before

After

Symtec-Website-After

They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.
Riley HarlanPresident and CEO at Symtec

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

Windmill Strategy creates websites for manufacturers that turn visitors into customers.

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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