Communicate the value of your products and services with clarity and precision. Make your website your sales team’s best wingman and surpass the visibility you’ve gotten in the past from trade shows. Engage engineers and technical buyers. Increase the bandwidth and expertise of your marketing team. Work to better support sales. Learn the best practices and tactics that best apply to your goals.
Industrial customers are technical and smart, seeking quality, information, and trust. Your marketing needs to reflect this.
To achieve higher quality and quantity lead generation, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help industrial businesses gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI.
Web Design & Development
Digital Marketing, ABM, & Analytics
UX, Visual Design, & Branding
Balancing Specifications with Possibilities through Case Studies
Engineers may be smart, but this doesn’t mean they’ll draw a clear line between your products or services and the outcome they hope to achieve. Your marketing needs show the value and quality of your offerings while providing sufficient specifications for engineers and technically-minded buyers, and tools to help them persuade senior leaders and purchasing departments. Custom or OEM products and services require case studies and detailed information to show how what you’ve done in the past applies to their unique needs, providing trust that you can solve their current problem.
I worked with Windmill Strategy to redesign Path Robotics' website. Windmill's team of experts worked with me to put together a lead-gen-focused plan and executed it with professionalism. I would, without hesitation, work with Windmill again on future projects.
Before and After
FasTest needed to create an easy-to-use platform for current and prospective customers to find production information—technical details, pricing, customer service information—quickly and efficiently. They wanted to automate as much of the sales process as possible in order to reduce the burden on internal sales and customer service employees. A key to achieving this was creating a complex yet user-friendly quick search feature on the homepage. The homepage is now set up with this powerful quick search and the content is positioned to resonate with FasTest’s ideal customer.
We’ll help you translate technical jargon into a compelling story, and get it to the right people.
With industrial products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the engineer’s or technical specifier’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.
Another challenge is driving traffic to your website. With most industrial offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.
The Windmill Strategy team exemplified true professionalism at all stages throughout this redesign and rebranding process. They truly understood what we were trying to accomplish and executed well. I believe a lot of the success came about by the time they took early in the process to understand not only our industry, but our customers as well.
Windmill Strategy creates websites for industrial companies that turn visitors into customers.
You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan can leverage web design, SEO, and inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.