Digital Marketing Analytics
Finely tuned digital marketing analytics ensure we’re focused on driving qualified prospects to your site.
Is your online presence attracting the right customers?
Are your pay-per-click campaigns generating high-quality leads?
Are you optimizing your site for the best performing keyword phrases?
To help you answer these questions and others, a digital marketing analytics plan will help you wring the most from your marketing budget. Marketing analytics data will tell you if you’re driving the right traffic to your site and keep tabs on the performance of all your initiatives, including search engine marketing (SEM), email nurturing campaigns, content marketing programs, social media (Facebook, Twitter and LinkedIn) campaigns and more.
What’s in the Toolbox
To track your digital marketing initiatives, we rely on an eclectic set of tools that includes:
- Google Analytics
- Google Search Console and Bing Webmaster Tools
- SEO auditing tools—Moz, Siteimprove
- Keyword tools—SEMrush, Google Keyword Planner, Buzzsumo
- Advertising tools—Google Ads, Bing Ads, LinkedIn Ads, Facebook Ads Manager
Digital marketing analytics are always reviewed with qualitative data from you and your sales team, to ensure that the leads being delivered are the right ones, through a process that includes regular feedback and collaboration.
To create a custom approach for you, contact us.