Communicate the value of your products and services with clarity and precision. Increase the bandwidth and expertise of your marketing team. Increase sales velocity. Learn the best practices and tactics that apply to your company and your goals. Upgrade your website. Increase your impact. Get more done, starting today.
Engaging with Specifications, Possibilities and Case Studies
Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products and services and the outcome they hope to achieve. This puts the burden on you to show the value of your offerings while providing sufficient specifications for engineers, researchers, physicians and technically-minded buyers. Case studies, industry pages, and persona-driven content, and well thought-out product databases are some of the building blocks to being found online, and convincing multiple layers of decision-makers that you have the expertise to solve their unique challenges. Many technical buyers are averse to typical B2C marketing tactics, so it takes a nuanced strategy to attract, engage, and convert the the members of your highly specific audiences into quality leads.
Web Design & Development
Digital Marketing, ABM, & Analytics
UX, Visual Design, & Branding
Windmill does high quality work and is a pleasure to work with.
Windmill Strategy creates websites infused with sound development practices, solid visual design and UX, and digital marketing strategies that turn visitors into customers.
You want to get the right traffic to your site. That’s why our website design and development strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, scientists, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan leverages web design, SEO, and content marketing efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.
The website features that help you turn visitors into customers include factors such as loading speed, the preciseness of your product database and filtering, and how easy it is for technical buyers to discern which product or solution is right for them.
Using disciplined processes and proven, agile methodologies, Windmill Strategy partners with you to design and build a site that achieves all your goals. Whether you need a lead-generation machine, online brochure or B2B e-commerce center, we have your back.
Technology is the linchpin of your company’s website. Depending on your needs, together we’ll choose from a variety of content management systems (CMS) or develop custom code to provide your site visitors with the best user experience, while creating something scalable and easy to maintain. In today’s world, with more of your prospects accessing websites on smartphones and other devices, it’s critical your site be responsive—a term that means your site looks and responds great on everything from a PC or Mac to the latest smartphone and tablet.
Our structured go-live process ensures no last-minute surprises or hurdles before launch, while making sure the site is properly indexed by Google and Bing. One last quality check ensures forms and functionality are working as expected and without issue. When it’s time to “go live” all it takes is a few keystrokes. We offer hosting plans from certified partners that deliver best-in-class uptimes and reliability, including a no-hack guarantee. Fewer worries spent on hosting and maintenance leaves you with more time to create that next campaign.
Before and After
FasTest needed to create an easy-to-use platform for current and prospective customers to find production information—technical details, pricing, customer service information—quickly and efficiently. They wanted to automate as much of the sales process as possible in order to reduce the burden on internal sales and customer service employees. A key to achieving this was creating a complex yet user-friendly quick search feature on the homepage. The homepage is now set up with this powerful quick search and the content is positioned to resonate with FasTest’s ideal customer.
Your customers, just like your business, are technical, sophisticated, and full of great surprises. Your website and marketing needs to reflect this.
We help amazing businesses in numerous technical or technology-driven industries (including industrial, manufacturing, industrial automation, technology, big data, artificial intelligence, life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine among others) reach the absolute pinnacle of their marketing potential. In order to fuel stronger lead generation and retention, your website needs to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies.
I worked with Windmill Strategy to redesign Path Robotics’ website. Our old website has a 90%+ bounce rate, the average time spent on the site was around 30 seconds and our MQL conversion rates were below the industry average.
Windmill’s team of experts worked with me to put together a lead-gen-focused plan and executed it with professionalism. After we launched the website, our bounce rate fell to around 75%, average time on site increased to over a minute, and MQL conversions are on the rise.
I would, without hesitation, work with Windmill again on future projects.
Windmill Strategy has the expertise to translate technical jargon into a compelling story that reaches and engages the right people.
Custom products and solutions require a balance of specifications and possibilities to provide confidence that you can solve the prospect’s unique problem. Your specifications need to be translated into language that solves the user’s problem, and provides them enough information that they are convinced that you’re the expert. Technical buyers won’t call or fill out your inquiry form until they’re convinced that the person on the other end is the expert who can solve their problem better than they can. If your website doesn’t have enough detailed information and specifications online for them to be convinced of that, they’ll move on to the next site that does.
With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, with the right people. To achieve that goal you need marketing campaigns and a website that engages and attracts your target audiences at various stages in the funnel, and marketing automation to help harness and nurture new leads. Our services range from website design and development to digital marketing and sales enablement, to ensure that all of your systems are working together to make your website the most valuable component of your marketing.