Minneapolis web design for B2B Windmill Strategy

Website Design & Development for Technical Industries

We guide organizations with complex and technical products and services through website transformations. Our work results in greater engagement, stronger positioning, increased visibility, higher quality leads, and greater marketing ROI.

Website Design & DevelopmentCase Studies

Website Design and Development that helps companies with complex offerings attract and convert their ideal audiences.

Communicate the value of your products and services with clarity and precision. Increase the bandwidth and expertise of your marketing team. Increase sales velocity. Learn the best practices and tactics that apply to your company and your goals. Upgrade your website. Increase your impact. Get more done, starting today.

Engaging with Specifications, Possibilities and Case Studies

Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products and services and the outcome they hope to achieve. This puts the burden on you to show the value of your offerings while providing sufficient specifications for engineers, researchers, physicians and technically-minded buyers. Case studies, industry pages, and persona-driven content, and well thought-out product databases are some of the building blocks to being found online, and convincing multiple layers of decision-makers that you have the expertise to solve their unique challenges. Many technical buyers are averse to typical B2C marketing tactics, so it takes a nuanced strategy to attract, engage, and convert the the members of your highly specific audiences into quality leads.

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Windmill does high quality work and is a pleasure to work with.
Zsolt SilbererPartner & Practice Lead, Incite

Windmill Strategy creates websites infused with sound development practices, solid visual design and UX, and digital marketing strategies that turn visitors into customers.

You want to get the right traffic to your site. That’s why our website design and development strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, scientists, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan leverages web design, SEO, and content marketing efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

The website features that help you turn visitors into customers include factors such as loading speed, the preciseness of your product database and filtering, and how easy it is for technical buyers to discern which product or solution is right for them.

Using disciplined processes and proven, agile methodologies, Windmill Strategy partners with you to design and build a site that achieves all your goals. Whether you need a lead-generation machine, online brochure or B2B e-commerce center, we have your back.

Technology is the linchpin of your company’s website. Depending on your needs, together we’ll choose from a variety of content management systems (CMS) or develop custom code to provide your site visitors with the best user experience, while creating something scalable and easy to maintain. In today’s world, with more of your prospects accessing websites on smartphones and other devices, it’s critical your site be responsive—a term that means your site looks and responds great on everything from a PC or Mac to the latest smartphone and tablet.

Our structured go-live process ensures no last-minute surprises or hurdles before launch, while making sure the site is properly indexed by Google and Bing. One last quality check ensures forms and functionality are working as expected and without issue. When it’s time to “go live” all it takes is a few keystrokes. We offer hosting plans from certified partners that deliver best-in-class uptimes and reliability, including a no-hack guarantee. Fewer worries spent on hosting and maintenance leaves you with more time to create that next campaign.

Let’s build a better solution together


Before and After

Windmill Strategy designed and developed a new website that gave Symtec an edge over the competition, while helping them tell the most important parts of their story. Symtec was able to solidify its position as a market leader. Its website design and brand identity now reflect its dedication to quality and innovation.

Before

Symtec-Website-Before

After

Symtec-Website-After

They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.
Riley HarlanPresident and CEO at Symtec

Your customers, just like your business, are technical, sophisticated, and full of great surprises. Your website and marketing needs to reflect this.

We help amazing businesses in numerous technical or technology-driven industries (including industrial, manufacturing, industrial automation, technology, big data, artificial intelligence, life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine among others) reach the absolute pinnacle of their marketing potential. In order to fuel stronger lead generation and retention, your website needs to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies.

EXPLORE CASE STUDIES

What clients are saying about us...

Testimonials
David Wiegand
20:46 04 Jan 22
 We initially chose Windmill because of their depth of experience in helping industrial and manufacturing clients through similar website and marketing projects. They were big enough to get the job done yet small enough to give us great attention to detail and our account. Our new website has received lots of positive comments from the team and our announcement on LinkedIn, and we're very excited to start seeing traction with attracting qualified leads through our ongoing marketing work together.
Murray Fussell
23:58 03 Jan 22
Many thanks to the entire Windmill team for leading us through our website project! We especially appreciate Maria for being our guide from start to finish. From the outset of our website project, we were seeking to improve our organic performance, and wanted a partner that had experience in implementing HubSpot. While it's too soon to measure an increase in organic traffic, we have a solid foundation and analytics in place to review and make continuous improvement. A harder to measure outcome of this project is the value added to the internal sales team in the way of more images, links and specs/information available to send to prospective customers.
Doug S
17:16 20 Dec 21
My client is small manufacturer of industrial materials, I looked at a significant number of agencies who have expertise in B2B technical marketing, web design, Wordpress and Hubspot. Windmill was the best choice and our project experience with them proved that out. Our progression through the project was efficient, very well managed and we are happy with our new website. The project team was professional and responsive. Now our challenge is to improve our SEO position and drive more organic traffic. I look forward to working with Windmill's marketing team to lift organic traffic above our historical baselines.
Omar Ilsever
16:04 17 Dec 21
The team at Windmill is fantastic! When we setout to build our new site, the objective was to build a simple, clean website that better established our newer division in the market , and Windmill delivered just that. Communication with Windmill was far better than past experiences, and we were very satisfied with Emily and the team throughout the project. I've launched several websites over the last 16 years and this was one of, if not, the best website experiences I've worked on. Thank you for your assistance and service!
Diane Govenat
16:51 08 Dec 21
Windmill is great to work with - they were very patient as we stretched out our website redesign to a much longer schedule than originally anticipated. The entire team is very responsive and creative. They listen and provide great customer service. I would highly recommend Windmill!
Brad Henry
18:19 02 Dec 21
I’ve really enjoyed working with Windmill and hands down have been the best technical/website partner I’ve worked with. I wouldn’t have been successful at TPGi without their knowledge, hard work, and creative problem-solving capabilities.
We enjoyed working with everyone at Windmill and appreciated that there was a team of people to bounce ideas off of. They were accommodating and willing to meet in our space and theirs as well as conference calls to plan the details with our website. To this day, if we have questions, they’re always there to help. Windmill has boosted our confidence when telling people to “Check out our website!” and we feel proud to show it off. Thank you, Windmill Strategy Team, for your efforts in making our website user friendly and attractive to the eye. We’ve had many compliments on our website!
Dan SchultzVice President at Watson-Forsberg

Windmill Strategy has the expertise to translate technical jargon into a compelling story that reaches and engages the right people.

Custom products and solutions require a balance of specifications and possibilities to provide confidence that you can solve the prospect’s unique problem. Your specifications need to be translated into language that solves the user’s problem, and provides them enough information that they are convinced that you’re the expert. Technical buyers won’t call or fill out your inquiry form until they’re convinced that the person on the other end is the expert who can solve their problem better than they can. If your website doesn’t have enough detailed information and specifications online for them to be convinced of that, they’ll move on to the next site that does.

With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, with the right people. To achieve that goal you need marketing campaigns and a website that engages and attracts your target audiences at various stages in the funnel, and marketing automation to help harness and nurture new leads. Our services range from website design and development to digital marketing and sales enablement, to ensure that all of your systems are working together to make your website the most valuable component of your marketing.

MAKE your website YOUR COMPETITIVE EDGE

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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