Kathy Kassera Mrozek, Author at Windmill Strategy

Industrial Website Design Strategy — Guiding visitors to critical actions to generate MQLs and SQLs

Your industrial web design strategy can help guide visitors to the right actions in order to generate more quality MQLs and SQLs

Industrial Website Design Strategy — Articulate Who You Are With Positioning and SEO

A strong positioning statement will attract and engage those who are a great fit, while subtly allowing those who aren’t a great fit to easily discern this and opt out.

Industrial Website Design Strategy — Knowing Your Audience

The form and function of your industrial marketing website can drive your business or leave visitors lost. Knowing your audience should be your starting point.

Industrial Website Redesign – Defining the Needs and Goals

When deciding how to go about an industrial website design or update, there are specific things you need to consider. Follow this guide to be more successful.

How to Plan a B2B Industrial Website Redesign

If you’re like many B2B marketers, you’re overstretched, trying to “do it all” while catching up to modern marketing methods that seem to be changing on a daily basis. You…

How to Navigate Google’s New Core Web Vitals Update

Get your questions about Google’s Core Web Vitals search ranking signals answered in this update breakdown post from Windmill Strategy.

Top 8 Marketing Plan Templates – A list of Resources

We’ve collected the marketing plan samples and resources below from around the web, so that you can see the similarities and differences, and find one that fits well as a starting point for you to customize.

Elements of an Effective B2B Marketing Plan

Marketing encompasses an almost endless array of possibilities. Even in B2B marketing for technical and industrial businesses, it’s not uncommon to get caught up with trends and “shiny objects.” To stay on track, start with a clear marketing strategy, and build a roadmap for executing that strategy with a solid marketing plan.

B2B Content Marketing White Papers and How to Write Them

White papers and other high-quality downloadable digital assets are a key part of a modern B2B lead generation and digital marketing strategy. Creating valuable content assets can seem like a daunting task, especially for a small marketing department in a technical industry.

How to Use LinkedIn in B2B and Industrial Marketing

How do you use LinkedIn? Is your profile out of date? Do you rarely log in except to see where old college friends are working? If so, you’re missing out…

In 2021, Take Back the Lead with Your Website & Digital Marketing

The past year’s shift to nearly all-virtual, digital marketing experiences from traditional selling has been a wake-up call for companies that have failed to embrace modern marketing practices.

How to Write Breakthrough B2B Positioning Statements that Separate You From Competitors

Learn how every great positioning statement must include these three pieces of information.

10 CRM Quick Wins—and Why Your Sales Team Should Stop Using Spreadsheets and Email Alone

B2B industrial and technical sales teams have their own way of doing things, and in some ways, you can’t blame them for resisting change. After all, what they’ve done has worked in the past. Yet the world has changed, and the way B2B buyers approach the sales process has shifted dramatically.

Getting Started with ABM for B2B Technical Industries

You’ve likely read a lot about ABM in the past few years. And if you’re like many B2B marketing leaders who look closer at account-based marketing, it’s sometimes easy to get overwhelmed by the topic.

B2B Post-Conversion Optimization: How to Turn More Leads Into Sales

As a B2B buyer, do you ever wonder what happens after you download a white paper or complete a sales contact form? With more experience, sophisticated processes and better tools,…