UX and Visual Web Design

Drive more sales with a custom web design that delivers a high-performance user experience.

The B2B website is your most prominent brand asset — and the hub of your marketing, thats where quality web design comes in! It must provide clear information, convey high-quality offerings, engage prospects, and ultimately drive sales.

High-quality custom web design includes attention to visual look-and-feel, user experience across multiple platforms, SEO, B2B sales & digital marketing principles, security, technical details and performance into account, to create a great interaction for prospects, customers, and marketers or website admins. . Without being limited to themes or templates, you’ll have a website that’s a reflection of your brand and the quality of your offerings. 

Our team creates user experiences that quickly orient visitors to what you offer, capture their interest, gain their trust, and guide them to the content they seek — ultimately driving engagement and conversions.

Quality B2B Web Design Creates a High-Performance User Experience

Our UX strategists understand how technical audiences, such as engineers, scientists or surgeons, interact with websites. We look closely at user flows and information finding patterns to optimize how visitors locate information and engage with content and functionality on your website. These insights and findings influence the site’s final design and functionality.

In addition to creating websites that attract and captivate your audience, we build them so anyone can maintain the content. Our focus on your site’s administrator role and future growth ensures you won’t get frustrated when you update content.

Responsive Design — Provide Users With Similar Browsing Experiences

Our design process focuses on the browser sizes that your customers use the most. Most B2B technical audiences use a desktop computer for their work, but may browse on a variety of devices. Our process ensures that your customers enjoy the same high-quality experience whether they view your site on a 5.5- or 55-inch screen.

Custom Website Design Meets Your Goals, Delivers a Solid ROI

Most technical and industrial companies wouldn’t expect one-size-fits-all services or off-the-shelf products to fulfill every customer’s needs, this is why we offer fully custom web design. In the same way, while we know the common patterns needed for serving B2B industrial and technical audiences, we steer away from off-the-shelf designs and functionality. We’ll collaborate to create a work scope that fits your unique website needs while also recognizing when it doesn’t make sense to reinvent the wheel. Our flexible process produces excellent results that meet your goals while delivering a solid ROI.

Our Web Design Process — Collaborative and Proven

After a collaborative kickoff meeting to discuss your business goals, target audience, competitors, and website functionality needs, we guide the web design and development process, encompassing:

  • User experience & overall strategy
  • Site architecture (sitemaps, wireframes)
  • Visual design
  • Content strategy
  • Copywriting
  • SEO (Search Engine Optimization)
  • Technical requirements
  • Future needs & roadmap
  • Hosting procurement
  • Security, maintenance, and performance
  • Digital marketing

Our process begins and ends with a close-knit team, ensuring a cohesive process and a group of experts in tune with your brand and your audience’s needs. Our web design team works side-by-side with our web developers, collaborating every step of the way. 

Regardless of your industry, every website should provide your users with a unique user experience and visual design. Features and functionality such as responsive design, CSS3 animations, HTML5, CRM integrations, Google Maps integrations and lead generation forms are always considered from user experience, visual and development perspectives. The scope can range from small microsites and landing pages to robust commerce sites — and anywhere in-between.

Common Features

  • Product filtering
  • Product compare
  • Product configurator or tooling wizard
  • Bidirectional content relationships
  • My parts list
  • Distributor search
  • Distributor portals
  • Personalization
  • Gated content
  • Calculators or tools
  • Document libraries
  • Dynamic PDF generation
  • Quote forms/Quote carts
  • Advanced search
  • E-commerce
  • Localization/translation
  • Landing page builder for PPC campaigns
  • GDPR and CCPA compliance
  • WCAG and ADA Compliance
  • HIPAA Compliant solutions
  • WordPress website security & maintenance
  • Managed Cloud Hosting
  • APIs and Integrations

Common Integrations

  • HubSpot
  • Salesforce
  • Pardot
  • ERP and PIM systems
  • CRMs and Marketing Automation tools
  • HR and ATS tools
  • Google Maps
  • MailChimp
  • Constant Contact
  • Accounting and payment systems; Stripe, Authorize.net
  • Custom APIs
  • And many more…

Common Platforms and Frameworks

  • WordPress
  • Concrete5
  • Shopify
  • HubSpot
  • WooCommerce
  • Laravel
  • LAMP (Linux, Apache, MySQL, PHP)
  • Custom Website Development

Want to transform website visitors into customers through striking visual design and high-performance user-experiences? Let’s Talk