B2B Graphic Design and Marketing Collateral that Achieve Business Results
Your brand—wherever it appears—is a direct reflection of the quality of your products and services, your professionalism, and how you care for your customer relationships.
While your website is your most visible brand asset, digital (and sometimes printed) sales and marketing materials are essential to your overall marketing strategy. This forms the corpus of your marketing collateral and leads your sales enablement. Our graphic designers work in print and digital media, creating a cohesive and seamless brand experience for your prospects and customers. Many of our clients are marketing individuals or marketing departments who prefer that we create an overall strategy and template for any collateral assets, so that they can customize and iterate from there.
When your customers notice consistent visual design across your marketing collateral, brand touchpoints and sales enablement materials, it sends a powerful message. These assets include your website, direct mail and ABM campaigns, display ads, brochures, sell sheets, sales presentations, case studies, white papers, downloadables, trade show materials, email templates and more.
When sales enablement materials reflect your visual brand and consistent messages, they build upon one another — reducing confusion and friction in the sales process. The result: you’ll eliminate doubt and close more business.
Case Studies
Expertise in Graphic Design for B2B Manufacturing & Industrial Companies
See how we've improved marketing collateral and graphic design elements for other industrial and technical B2B companies like yours.
A sealing parts manufacturer meets the future with a redesigned website, new messaging and collateral
Brand evolution collaboration
Strengthened brand identity and customer engagement for an industrial MRO leader
Need trade show displays or branded collateral? Windmill can help.
Windmill Strategy designs all of the elements you need for a strong visual presence at industry trade shows. From banners to branded giveaways, our design team will deliver assets that reflect your brand and engage your target buyers.
Digital Marketing Strategy Quick Start
Need to improve your marketing now?
You might be a good fit for a Digital Marketing Strategy Quick Start. We’ll provide actionable strategic advice and an execution-ready roadmap for your website.
- 4-Week Quick turnaround
- Strategic Expert insights
- 90-Day Execution-ready roadmap
- 5+ Experts who speak your language
How the Graphic Design Process Works
Working collaboratively, we get to know your company’s strengths and key messages, your customers’ needs and wants, and your sales and marketing goals. With this framework in mind, our strategists and designers go to work. We can design the overall system, handing off templates and guidelines to your team to do the execution, or, if you prefer, we can create materials from concept to production. We can also “divide and conquer” between us.
In the process, we don’t hide our graphic designers behind account reps, either. Our best work occurs when our graphic designers meet with clients directly. The key is knowing what problems your customers want to solve and translating it into words and visuals.